DESIGN DIRECTOR
London, United Kingdom
DESIGN DIRECTOR
London, United Kingdom
17 years experience in design and branding.
Winner of 27 international design awards.
Lectured in design in Central America.
Interviewed on Central American radio and TV.
Appeared on the British Tv program 'Breaking into Tesco' giving advice to contestants about branding.
Worked for clients such as Coca Cola, Axa, Natwest Bank, Travelex, Tesco, Asda, Sainsbury's, Loseley Ice Cream, Fresh & Easy in the USA, Seicomart in Japan, KDD in Kuwait and Unilever in Central America.
Branding and identity. Solving visual problems.
(Design industry)
March 2009 — Present (9 months)
(Design industry)
2001 — March 2009 (8 years )
Worked on packaging for Tesco, Tesco Finest, Tesco Italian among others. Created branding for Liberation (the first 100% fairtrade peanuts in the UK), Olly washing powder, Loseley Ice Cream, Focus DIY and Fresh & Easy in the USA.
(Design industry)
April 1998 — 2000 (2 years )
Worked on Axa, Sainsbury's, MYMY, Black Magic, Nationwide and Travelex brands.
(Design industry)
1996 — 1999 (3 years )
(Marketing and Advertising industry)
1995 — 1998 (3 years )
Created branding and naming for The Refinery, branding and packaging for Northern Dairies, Express Dairies, KDD, Annual reports for Riyad Bank, Advertising, POS and below the line collateral for Natwest Bank.
(Marketing and Advertising industry)
1995 — 1995 (less than a year)
Worked for Waitrose, Knocando, J&B and Brains.
(Design industry)
1993 — 1995 (2 years )
Worked on The Glenrothes Malt Whisky, Harvery's Bristol Cream, Cutty Sark Whisky, Walls Vienetta, Walls Gino Ginelli, Denes Healthy Pet food.
Ideas, art, history, architecture, travel, Latin culture, nice people, good food, good films, the environment and good literature.
27 international design awards including LIAA, New York Festivals, FAB (food and beverage advertising and design awards), Epica, Grammia, Mobius and Pentawards.
Jury member for FAB Awards twice.
Lectured about design in Latin America.
Appeared on 'Breaking into Tesco' on Channel 5 giving branding advice to contestants.