Lee LeFever

Current

• Owner at Common Craft, LLC (Sole Proprietorship)

Past

• Online Community Manager at Thomson Healthcare
• Online Community Manager at Solucient

Education

• Masters of Health Administration

Recommended

6 people have recommended Lee

Connections

258 connections

Industry

Internet

Websites

• My Company
• World Travel Blog

Lee LeFever’s Summary

I founded Common Craft in 2003 to focus on online community consulting. From 2003-2006, we worked with companies like Microsoft, March of Dimes and Geffen Records to define online community strategies.

In early 2007 a new opportunity arose that has since reinvented the company. Common Craft is now a producer of explanatory videos "in Plain English." Our videos use a unique paper-and-whiteboard format called "paperworks" that helps us tell a 3 minute story with the goal of making something complex easy to understand.

Since our first video "RSS in Plain English" in 2007, our videos have been viewed over 8 million times and the Common Craft blog has become one of the 500 most linked-to blogs in the world (according to Technorati.com.)

Our current business is based on licensing our videos to schools and organizations of all types. We make "presentation quality" versions that are meant to be used as educational materials. We also license videos for public facing web sites.

We're currently working new series of videos that tackle the basics of topics like personal finance and computer literacy.

Lee LeFever’s Specialties:

Innovation, Small Business, Licensing, Online Video, Paperworks, Video Production, Education, Digital Downloads, Video, Stop Motion Photography,

Lee LeFever’s Experience

• Owner

  Common Craft, LLC (Sole Proprietorship)

  (Sole Proprietorship; 1-10 employees; Internet industry)

  June 2003 — Present (6 years 6 months)

  Online Community Strategy Consulting and Online Video Production.

• Online Community Manager

  Thomson Healthcare

  (Public Company; Internet industry)

  1999 — 2003 (4 years )

• Online Community Manager

  Solucient

  (Internet industry)

  1998 — 2003 (5 years )

Lee LeFever’s Education

• Masters of Health Administration

  MHA , Health Administration , August 1998 — May 2000

Additional Information

Lee LeFever’s Websites:

• My Company
• World Travel Blog

Lee LeFever’s Interests:

video, education, social media, stop motion video, simplicity, being lightweight, small business, innovation, weather

Lee LeFever’s Honors:

Webby Honoree, 2008

Lee LeFever’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch