Founder, Common Craft
Greater Seattle Area
- Current
-
- Owner at Common Craft, LLC (Sole Proprietorship)
- Past
-
- Online Community Manager at Solucient
- Online Community Manager at Thomson Healthcare
- Education
-
- Masters of Health Administration
- Recommended
-
5 people have recommended Lee - Connections
-
177
connections
- Industry
- Internet
- Websites
Lee LeFever’s Summary
I founded Common Craft in 2003 to focus on online community consulting. From 2003-2006, we worked with companies like Microsoft, March of Dimes and Geffen Records to define online community strategies.
In early 2007 a new opportunity arose that has since reinvented the company. We created The Common Craft Show - a series of short online videos that make complex subjects like RSS, Wiki and Social Bookmarking easy to understand using a simple paper-and-whiteboard format we call Paperworks.
The videos on the Show attracted companies who are in need of better ways to explain their products and services. As of the summer of 2007, Common Craft is 100% dedicated to serving the market for better explanations, with our custom "Client Production" videos as our core product offering.
We are a full service explanation company. We consult with the client to understand the key messages, audience, etc. Then we create the concept, script and storyboard. Once that is approved, we produce the videos in our home-based studio.
Lee LeFever’s Specialties:
Business Strategy, Social Design for the Web, Web Design, Online Community Management, Storytelling, Storyboarding, Illustration, Blogging, Usability, Marketing, Social Software, Customer Communities, User Generated Content, Online Video, Paperworks, Video Production,
Lee LeFever’s Experience
-
Owner
Common Craft, LLC (Sole Proprietorship)
(Sole Proprietorship; 1-10 employees; Internet industry)
June 2003 — Present (5 years)
Online Community Strategy Consulting and Online Video Production.
-
Online Community Manager
Solucient
(Internet industry)
1998 — 2003 (5 years)
-
Online Community Manager
Thomson Healthcare
(Public Company; Internet industry)
1999 — 2003 (4 years)
Lee LeFever’s Education
-
Masters of Health Administration
MHA, Health Administration, August 1998 — May 2000
Additional Information
Lee LeFever’s Websites:
Lee LeFever’s Interests:
online communities, social design, disruption, photography, amateur video, travel,
Lee LeFever’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
