Lea Taylor

Current

• President at What If Creative

Past

• Director of Client Services at Rockfish Interactive
• Account Manager at The McIntosh Group
• Interactive Consultant at TMP Worldwide

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Education

• Southern Methodist University

Recommended

4 people have recommended Lea

Connections

83 connections

Industry

Marketing and Advertising

Websites

• What If Creative Website

Lea Taylor’s Summary

My professional journey in strategic marketing began in Dallas where I managed media plans for such high-profile clients as Subaru, Quaker State and GTE. My career has taken me through Chicago and Raleigh, NC where I have overseen all aspects of multi-million dollar accounts from budget planning and reconciliation, creative services management and problem solving.
During the onset of the interactive era, I emerged herself in the interactive world as a Sales Consultant for TMP Worldwide where I introduced clients to alternative technology to enhance employment branding and recruitment efforts for Fortune 500 companies.
9/11’s impact on the world had a profound effect on me as well. My roots and now-husband were in Fort Smith, Arkansas and I felt it was time to bring my knowledge and talents closer to home and family. I have a passion for this region and the companies that comprise the business market. I am personally and professionally devoted to positively impacting people’s business and lives with engaging, strategic and promising marketing ideas.

Lea Taylor’s Specialties:

Print – Brochures, newsletters, direct mail, newspaper, magazines,
Branding – Company name/identity, logos, stationery design, branding guides
Interactive – Website design, development, online marketing
Outdoor – Billboards, transit
Broadcast – Television and radio
Marketing – Strategic planning, research, branding
Advertising – Ad campaigns, promotions
Media –Research, planning and buying
POS – Product packaging design and displays

Lea Taylor’s Experience

• President

  What If Creative

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  November 2007 — Present (1 year 2 months)

  What If Creative™ is a unconventional advertising agency that focuses on producing exceptional design and targeted marketing strategies that challenge the norm and generate results for companies.

• Director of Client Services

  Rockfish Interactive

  (Partnership; 11-50 employees; Marketing and Advertising industry)

  2005 — 2007 (2 years)

• Account Manager

  The McIntosh Group

  (Marketing and Advertising industry)

  2004 — 2005 (1 year)

• Interactive Consultant

  TMP Worldwide

  (Public Company; 1001-5000 employees; MNST; Marketing and Advertising industry)

  1998 — 2002 (4 years)

Lea Taylor’s Education

• Southern Methodist University

  1991 — 1995

Additional Information

Lea Taylor’s Websites:

• What If Creative Website

Lea Taylor’s Groups:

YEL - Young Emerging Leaders
Guerrilla Marketing Association
Fort Smith Classic Marketing Committee
American Advertising Federation- ADDY Fort Smith
Fort Smith Regional Chamber of Commerce
Innovation & Entrepreneurship Center Fort Smith - Peer Group
Educational Council -Fort Smith Regional Chamber of Commerce
American Marketing Association
Rogers Chamber of Commerce

•    Southern Methodist University Alumni
•    Meet the Marketing Team

Lea Taylor’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• business deals
• getting back in touch