Lode Broekman

Current

Associate at Station10
Independent Professional at Broekman Marketing Advies (Self-employed)

Past

Campaign Marketeer at Air France KLM
Project Manager at KPN
Executive Business Consultant at Atos Consulting

Project Manager at Nuon
Project Manager at Essent
Managing Consultant at Paul Postma Marketing Consultancy B.V.
Managing Consultant at Capgemini
Managing Consultant at CapGemini/Ernst & Young
Consultant at Chordiant Software
Interim manager Fondsenwerving at het Nederlandse Rode Kruis
Vice President at Direct Insurance Projects
Marketing Manager at Institute for International Research
Marketing Manager at IIR The Netherlands

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Education

Nyenrode Business Universiteit
IPD
Nicolaas Lyceum

Sint Nicolaas Lyceum

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1 more...

Recommended

8 people have recommended Lode

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Lode Broekman’s Summary

- I have been working in marketing jobs since 1987 and have seen all aspects of operational, tactical and strategic marketing activities, online and offline, B2B and B2C.
- I am challenged by consultancy projects in which strategy is formulated based on customer needs and the implementation of that strategy across all channels.
- I have a special interest in online/virtual communities, read all about it on my weblog 'propaganda': www.propaganda-online.nl.

Lode Broekman’s Specialties:

Setup and implementing (online) marketing strategies & campaigns

Lode Broekman’s Experience

Associate

Station10

(Marketing and Advertising industry)

April 2009 — Present (8 months)

Working as an associate for Station10 in a Internet Strategy project for a Dutch Broadcasting organisation.
Independent Professional

Broekman Marketing Advies (Self-employed)

(Self-Employed; Myself Only; Marketing and Advertising industry)

March 2008 — Present (1 year 9 months)

Broekman Marketing Advies brengt mensen, producten/diensten en organisaties in beweging middels campagnemanagement, marketingadvies, projectmanagement en workshops.
Campaign Marketeer

Air France KLM

(Privately Held; Airlines/Aviation industry)

April 2008 — December 2008 (9 months)

Worked at the Flying Blue marketing department, responsible for online and offline marketing campaigns.
Project Manager

KPN

(Marketing and Advertising industry)

2007 — 2008 (1 year )
Executive Business Consultant

Atos Consulting

(Public Company; 5001-10,000 employees; Marketing and Advertising industry)

January 2006 — March 2008 (2 years 3 months)
Project Manager

Nuon

(Public Company; Marketing and Advertising industry)

2006 — 2007 (1 year )
Project Manager

Essent

(Public Company; Marketing and Advertising industry)

2005 — 2005 (less than a year)
Managing Consultant

Paul Postma Marketing Consultancy B.V.

(Public Company; 11-50 employees; Marketing and Advertising industry)

May 2000 — December 2005 (5 years 8 months)

- Strategic Marketing Consulting, including business plans & campaigns and structuring commercial transactions.
Managing Consultant

Capgemini

(Public Company; Marketing and Advertising industry)

2000 — 2005 (5 years )
Managing Consultant

CapGemini/Ernst & Young

(Public Company; Marketing and Advertising industry)

2000 — 2005 (5 years )
Consultant

Chordiant Software

(Public Company; Marketing and Advertising industry)

2004 — 2004 (less than a year)
Interim manager Fondsenwerving

het Nederlandse Rode Kruis

(Marketing and Advertising industry)

2000 — 2003 (3 years )
Vice President

Direct Insurance Projects

(Privately Held; 1-10 employees; Marketing and Advertising industry)

May 1992 — May 2000 (8 years 1 month)

In charge of daily business at a DM agency, specialized in Banking & Finance.
Marketing Manager

Institute for International Research

(Privately Held; 11-50 employees; Events Services industry)

January 1990 — June 1992 (2 years 6 months)

Responsible for getting as much attendees as possible via Direct Mail & CRM
Marketing Manager

IIR The Netherlands

(Marketing and Advertising industry)

1990 — 1992 (2 years )