Experienced Marketing Consultant | Broekman Marketing Advies
Almere Stad Area, Netherlands
- Current
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- Associate at Station10
- Independent Professional at Broekman Marketing Advies (Self-employed)
- Past
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- Campaign Marketeer at Air France KLM
- Project Manager at KPN
- Executive Business Consultant at Atos Consulting
- Project Manager at Nuon
- Managing Consultant at Paul Postma Marketing Consultancy B.V.
- Managing Consultant at Capgemini
- Project Manager at Essent
- Managing Consultant at CapGemini/Ernst & Young
- Consultant at Chordiant Software
- Interim manager Fondsenwerving at het Nederlandse Rode Kruis
- Vice President at Direct Insurance Projects
- Marketing Manager at Institute for International Research
- Marketing Manager at IIR The Netherlands
- Education
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- Nyenrode Business Universiteit
- IPD
- Nicolaas Lyceum
- Sint Nicolaas Lyceum
- Recommended
-
8 people have recommended Lode - Connections
-
500+
connections
- Industry
- Marketing and Advertising
- Websites
Lode Broekman’s Summary
- I have been working in marketing jobs since 1987 and have seen all aspects of operational, tactical and strategic marketing activities, online and offline, B2B and B2C.
- I am challenged by consultancy projects in which strategy is formulated based on customer needs and the implementation of that strategy across all channels.
- I have a special interest in online/virtual communities, read all about it on my weblog 'propaganda': www.propaganda-online.nl.
Lode Broekman’s Specialties:
Setup and implementing (online) marketing strategies & campaigns
Lode Broekman’s Experience
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Associate
Station10
(Marketing and Advertising industry)
April 2009 — Present (4 months)
Working as an associate for Station10 in a Internet Strategy project for a Dutch Broadcasting organisation.
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Independent Professional
Broekman Marketing Advies (Self-employed)
(Self-Employed; Myself Only; Marketing and Advertising industry)
March 2008 — Present (1 year 5 months)
Broekman Marketing Advies brengt mensen, producten/diensten en organisaties in beweging middels campagnemanagement, marketingadvies, projectmanagement en workshops.
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Campaign Marketeer
Air France KLM
(Privately Held; Airlines/Aviation industry)
April 2008 — December 2008 (9 months)
Worked at the Flying Blue marketing department, responsible for online and offline marketing campaigns.
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Project Manager
KPN
(Marketing and Advertising industry)
2007 — 2008 (1 year)
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Executive Business Consultant
Atos Consulting
(Public Company; 5001-10,000 employees; Marketing and Advertising industry)
January 2006 — March 2008 (2 years 3 months)
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Project Manager
Nuon
(Public Company; Marketing and Advertising industry)
2006 — 2007 (1 year)
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Managing Consultant
Paul Postma Marketing Consultancy B.V.
(Public Company; 11-50 employees; Marketing and Advertising industry)
May 2000 — December 2005 (5 years 8 months)
- Strategic Marketing Consulting, including business plans & campaigns and structuring commercial transactions.
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Managing Consultant
Capgemini
(Public Company; Marketing and Advertising industry)
2000 — 2005 (5 years)
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Project Manager
Essent
(Public Company; Marketing and Advertising industry)
2005 — 2005 (less than a year)
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Managing Consultant
CapGemini/Ernst & Young
(Public Company; Marketing and Advertising industry)
2000 — 2005 (5 years)
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Consultant
Chordiant Software
(Public Company; Marketing and Advertising industry)
2004 — 2004 (less than a year)
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Interim manager Fondsenwerving
het Nederlandse Rode Kruis
(Marketing and Advertising industry)
2000 — 2003 (3 years)
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Vice President
Direct Insurance Projects
(Privately Held; 1-10 employees; Marketing and Advertising industry)
May 1992 — May 2000 (8 years 1 month)
In charge of daily business at a DM agency, specialized in Banking & Finance.
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Marketing Manager
Institute for International Research
(Privately Held; 11-50 employees; Events Services industry)
January 1990 — June 1992 (2 years 6 months)
Responsible for getting as much attendees as possible via Direct Mail & CRM
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Marketing Manager
IIR The Netherlands
(Marketing and Advertising industry)
1990 — 1992 (2 years)
Lode Broekman’s Education
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Nyenrode Business Universiteit
Internet Marketing Strategy 2007 — 2008
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IPD
NIMA C , Marketing Management , 2004 — 2005
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Nicolaas Lyceum
1977 — 1985
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Sint Nicolaas Lyceum
1977 — 1985
Additional Information
Lode Broekman’s Websites:
Lode Broekman’s Interests:
eBusiness, weblogs, online communities, marketing strategy, sports, business literature
Lode Broekman’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
