President, Communication Strategies Hispanic Markets at Grupo Empresarios
Argentina
- Current
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- International Blogger at Pink Magazine
- Director, International Editions at Revista Competencia
- President, Communication Strategies at Grupo Empresarios
- Education
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- Universidad de Palermo
- Universidad de Buenos Aires
- Universidad Católica Andrés Bello
- Villa Devoto School
- Connections
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103
connections
- Industry
- Public Relations and Communications
- Websites
Lara Bersano’s Summary
Grupo Empresarios is a software and communications company, based in Argentina and with operations in Latin America and the US Hispanic Market.
As President of Communication Strategies at Grupo Empresarios, I am the first person to talk with the client and identify its needs and I manage an expert team of communication, technology, editorial, design and media experts.
My business approach includes working together with the client's executive team, identifying every single piece of important (or irrelevant) information. And in particular:
1.- Identifying the company's needs, the stakeholders' needs and community's needs.
2.- Talking with our clients constantly about the goals to achieve in the Hispanic Market.
3.- Listening to the market, and what it is telling us about our client.
4.- Considering every single person in a company as a potential spokesperson.
5.- Creating a Public Relations' plan that includes every valuable asset in the company.
6.- Understanding that there are no boundaries to business and including every potential market and every language in our strategies.
7.- Planning for the short, medium, long and very short term.
8.- Evaluating the actions taken and their consequences and reconsidering positions.
Preferred business partners:
1.- Technology or internet-based companies doing business or interested in starting business targeting Latin American or Hispanic Markets.
2.- Individuals that want to position themselves as industry leaders in any field, and want to start an international campaign.
3.- Social and political leaders.
4.- US Companies or investors reaching Latin American consumers.
In every case, we work only with individuals and companies with a deep sense of involvement and commitment with the community and their social environment. That is our "must".
Lara Bersano’s Specialties:
Public Relations is the best way to build your business and professional network.
Developing a comprehensive strategy and understanding who your key partners and allies are, will exponentially increase your chances for success in your business.
Our Specialties: Brand strategy, Hispanic marketing, online public relations and media actions, press relations, government relations, business development, corporate image, external and internal communications, market communications.
Lara Bersano’s Experience
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International Blogger
Pink Magazine
(Privately Held; 11-50 employees; Writing and Editing industry)
January 2008 — Present (9 months)
I started blogging as an expert in the international business arena in 2007. In January 2008 I presented some editorial ideas about international trade and how women see and live business outside the USA to Pink's Founding editor, Cynthia Good. She and Taylor Mallory thought this was a great idea and I became the international contributor for Pink's "Blogs from Abroad" Latin America.
Read my contributions here: http://www.pinkmagazine.com/blog/lara_bersano.html -
Director, International Editions
Revista Competencia
(Privately Held; 1-10 employees; Media Production industry)
August 2002 — Present (6 years 2 months)
In 2002 I joined the Latin American business magazine “Competencia” as Project Director for Latin America and USA.
Today I am Director of International Editions.
Over the years I managed and coordinated the magazine’s international editions which included the following special reports: Washington DC in 2002, El Salvador in 2003, Ecuador in 2004, Miami in 2004, Panama in 2002 and 2005, and Georgia and Houston in 2005.
I wrote several articles about the city of Washington, Medellin, El Salvador, Asunción del Paraguay, and dozens of company reports and interviews.
My work includes coordinating the international editorial agenda of the magazine as well as interviewing the leaders of the region.
Among other leaders, I interviewed Mayor Manny Diaz of Miami, former Editor of The Miami Herald Alberto Ibargüen, Minister of Foreign Affairs Leila Rachid of Paraguay, Governor Sonny Perdue from Georgia, Vice-president Daniel Scioli of Argentina. -
President, Communication Strategies
Grupo Empresarios
(Privately Held; 1-10 employees; Public Relations and Communications industry)
February 1998 — Present (10 years 8 months)
Grupo Empresarios was founded in Venezuela en 1997 and since then we have grown our network of clients and allies thus extending our operations to Mexico, Buenos Aires, Miami, Atlanta and Madrid.
The communications' division which I lead was created by a group of savvy experts from Latin American, and USA.
Among others, we delivered results for:
Latin3 - Public Relations Strategists (we have delivered exponential results for the leading Hispanic Marketing agency for the last 3 years. The agency has become one of the top 50 Hispanic Marhketing Agencies in 2007)
The World Bank – Buenos Aires Bureau: institutional books about the $10 million youth programs in South America.
Porsche Latin America: Spanish content for Latin American specialized media during the celebrations of the 10th anniversary of the operation of the German car manufacturer in Latin America.
E-Healthcare – Madrid, Spain: In 2006–2007 we supervised the company’s public relations campaign in Europe.
Lara Bersano’s Education
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Universidad de Palermo
Program Certificate, Marketing in Entertainment and Media Industries., 2008 — 2008
Professor Al Liberman was responsible for the Marketing in Entertainment and Media Companies at the University of Palermo. Mr. Liberman is the Director of this program at NYU.
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Universidad de Buenos Aires
BA, Public Policy and Communications, 1992 — 2006
My thesis was the first comprehensive study of the best practices on e-government in Latin America.
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Universidad Católica Andrés Bello
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Villa Devoto School
Additional Information
Lara Bersano’s Websites:
Lara Bersano’s Interests:
Painting in Ceramic and Porcelain. Attending seminars and conferences that are NOT related to my field of expertise (example: best practices in harvesting or storage capabilities in the web 2.0 era). Reading Public Relations and Politics books. Photograph. Bed Time Stories with 7-year-old son Gustavo.
Lara Bersano’s Groups:
Rotary International Argentina, Woman in Cable Telecommunications USA, Bolsa de Comercio de Buenos Aires, PRO
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Rotaract -
Women 2.0 -
A U.S. Government Relations / Global Public Relations Group -
BusinessWeek Group -
The “Metha” Internet -
New Media Hire -
Social Marketers -
Online Marketing Latam -
Villa Devoto School
Lara Bersano’s Honors:
Golden Circle Award for Excellence in Journalism, 2005. The Marriott Golden Circle Awards are presented annually to journalists who have demonstrated excellence in tourism reportage; whose body of work has contributed to promoting worldwide understanding of travel and tourism as potent vehicle for economic development and peace.
Lara Bersano’s Contact Settings
Interested In:
- career opportunities
- expertise requests
- business deals
