Lucian Beebe

Current

• Director of Product Management at LinkedIn

Past

• Sr Product Manager at Macromedia
• Sr Product Manager at Rational Software
• Business Development Global Alliance Manager at Rational Software

• Consultant at Rational Software
• Technical Writer at Marcam

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Education

• Canterbury School
• Brown University

Recommended

5 people have recommended Lucian

Connections

356 connections

Industry

Computer Software

Lucian Beebe’s Summary

- Accomplished software product manager with extensive experience in Web 2.0, enterprise software, consumer software, on-line services, software development tools and platforms.
- Product management methodologies: Fluent in several requirements documentation and management methodologies, including Synchronous Development, RUP, agile processes, Pragmatic Marketing,
- Customer research: Work closely with customers individually, in focus groups, advisory boards, on-line and phone surveys, community-based forums, and beta programs to gather requirements and stay close to the market.
- Requirements documentation and management: Create vision, MRD, PRD, and UML use case modeling documentation. Achieve buy in and approval from stakeholders.
- Business strategy, modeling, market sizing: Experience developing business models for market sizing, pricing, revenue curves, and tracking progress
- Development interface: Work closely with development to iterate on cost/benefit analysis, design features, approve appropriate architectures, and manage scope creep and late-schedule tradeoffs.
- Marketing Support: Work closely with Product Marketing teams to set product go-to-market strategy, including market positioning, customer segmentation, and planning and conducting press, analyst, and community influencer interviews.
- Sales support: Work with sales management to optimize sales including product and market training, on-site customer support, channel development, and up-sell/cross-sell opportunities.

Lucian Beebe’s Experience

• Director of Product Management

  LinkedIn

  (Privately Held; 51-200 employees; Internet industry)

  September 2006 — Present (1 year 9 months)

  - Responsible for desktop tools and related technologies
  - Evaluating partnership opportunities and implementations
  - Working with third party developer communities and integrations

• Sr Product Manager

  Macromedia

  (Public Company; 1001-5000 employees; macr; Computer Software industry)

  February 2003 — February 2006 (3 years 1 month)

  Sr Product Manager, Flash
  
  - Managed $70M product line of Flash, Flash Professional, and Flash Remoting
  - Executed a product line segmentation strategy to create a tiered Flash product line resulting in 30% more revenue per unit. Conducted customer research, segmented product requirements, and managed feature trade-offs
  - Designed and delivered PR briefings for over 100 analysts and publications resulting in hundreds of press mentions and heavy analyst coverage
  
  Sr Product Manager, Flex and Flex Builder
  
  - Launched highly successful new enterprise software development platform, achieving a run rate of $20M in the first year with an average sale price of $50,000
  - Managed requirements for the languages, compilers, controls, and class libraries for building Web 2.0 applications
  - Overall business and requirements owner for Macromedia’s Web 2.0 development tool Flex Builder
  - Signed partnerships and defined integrations with leading third party tools vendors

• Sr Product Manager

  Rational Software

  (Public Company; 1001-5000 employees; Computer Software industry)

  January 1999 — February 2003 (4 years 2 months)

  Responsible for the launch and overall success of Rational’s hosted software development tools and the Rational Developer Network. Managed the product roadmap and requirements, customer and development interfaces, content strategy, metrics/reporting, and sales enablement.
  
  - Worked with one product manager reporting to me on all aspects of product strategy, requirements, and content strategy
  - Validated the product vision and early versions on-site with early adopter customers to provide the development teams with requirements focused on the target market
  - Created a package of Vision, MRD, PRD, and UML Use Case Model documentation for each release
  - Exceeded first year customer goals by 300%, increased referenceability by 60%, and future purchase likelihood by 60%

• Business Development Global Alliance Manager

  Rational Software

  (Public Company; 1001-5000 employees; Computer Software industry)

  January 1997 — January 1999 (2 years 1 month)

  Responsible for Rational’s product and marketing strategy for the ERP market, including messaging, pricing, positioning, product requirements for existing products, and requirements for a new product line.
  
  - Signed partners for distribution, development, services, and marketing to penetrate the ERP market
  - Worked with development teams across Rational and Rational partners to refocus existing products and create new products specific for the ERP market
  - Negotiated and signed exclusive deals with PeopleSoft to bundle Rational products with PeopleSoft, use Rational products internally, and co-market the relationship

• Consultant

  Rational Software

  (Public Company; 1001-5000 employees; Computer Software industry)

  January 1995 — January 1997 (2 years 1 month)

  - Developed Rational’s Year 2000 automated testing tool and the supporting testing methodology
  - Created Rational’s Certified Consultant program, including the marketing literature, tests, sample applications, and Certified Consultant benefits package

• Technical Writer

  Marcam

  (Public Company; 501-1000 employees; Computer Software industry)

  January 1991 — January 1995 (4 years 1 month)

  Produced end user documentation and training courses for manufacturing software, including quality management, product formulation, and other modules.

Lucian Beebe’s Education

• Canterbury School

  1981 — 1990

• Brown University

  BA, 1985 — 1989

Additional Information

Lucian Beebe’s Groups:

•    jaxtr member

Lucian Beebe’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch