Layne Sheppard Salter

Current

Marketing Consultant at TruEffect

Past

Marketing Consultant, Media Production at Vast Strategies
Director, Product Operations at Equifax Marketing Services
Director, Data Acquisition at MatchLogic, Inc.

Producer / Creative Manager at Media Lab
Production Manager at ABC Television

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Education

California State University-Los Angeles

Recommended

8 people have recommended Layne

Connections

154 connections

Industry

Internet

Layne Sheppard Salter’s Experience

Marketing Consultant

TruEffect

(Privately Held; 11-50 employees; Online Media industry)

November 2007 — Present (2 years 1 month)

Develop and execute marketing and communications strategies and campaigns. Manage company site, blog, search engine marketing, newsletters, leads program, and other advertising. Develop marketing and sales collateral.
Marketing Consultant, Media Production

Vast Strategies

(Marketing and Advertising industry)

February 2002 — November 2007 (5 years 10 months)

Develop and execute marketing strategies, produce media, websites, and marketing collateral. Write marketing copy and website content. Conceive and implement online marketing strategies.
Director, Product Operations

Equifax Marketing Services

(Public Company; 501-1000 employees; EFX; Marketing and Advertising industry)

November 2003 — December 2005 (2 years 2 months)

* Manage online marketing product suite of lead generation, email, and market research
* Direct online customer and data acquisition efforts for direct marketing products
* Product definition, enhancements, pricing, marketing and sales support
* Manage all aspects of online marketing campaigns to drive traffic and customer acquisition; including development of consumer incentives, campaign design and copywriting, and media buying
* Develop and oversee relationships with online advertising clients and affiliate partners
* Manage cross functional teams including media buying, creative development, web development, lead generation and email fulfillment
Director, Data Acquisition

MatchLogic, Inc.

(Public Company; 201-500 employees; Internet industry)

May 1997 — October 2001 (4 years 6 months)

* Customer and data acquisition for opted-in consumer marketing database. Manage budget and operational plan for content, web and promotions development, media buying, and online advertising
* Develop and execute online marketing campaigns, including campaign development, customer activation and retention, website development, creative execution, promotions/sweepstakes development, affiliate programs, and performance metrics, analysis and campaign optimization
* Direct the creative execution of all website content and ad campaigns, including graphic design, copy writing, and art direction
* Manage team of creative designers, content producers, web developers, sweepstakes administration, and ad campaign supervisors
Producer / Creative Manager

Media Lab

(Privately Held; 11-50 employees; Media Production industry)

April 1995 — May 1997 (2 years 2 months)

Produced and directed the design and development of multimedia, Internet, video, and marketing projects
Managed creative department
Production Manager

ABC Television

(Public Company; DIS; Broadcast Media industry)

1986 — 1993 (7 years )

• Managed production of television shows from budgeting through completion to air, including live awards programs, with below the line budgets in excess of $3 million and staff/crew of 100+. Credits include the Emmy Awards, The Academy Awards, The American Music Awards, Good Morning America, Dick Clark's New Year's Rockin' Eve, ABC World News, various sitcoms and game shows.
• Oversaw all aspects of pre-production, production and post-production, including determining requirements, scheduling studios, crews, and equipment, overseeing set construction, rehearsals and final videotape performance
• Tracked and controlled costs, and provided final billing to ABC Network and client
• Arranged remote location shoots, obtain permits, and monitor Union regulations for NABET and IATSE crews