Lawton Chiles

Current

Social Media Growth Consultant at WorstToFirst
President, Copywriter at Chiles Advertising (Self-employed)

Past

Copywriter & Social Media Evangelist at CLIENT: Green Steel Homes
Copy Writer & Advertising Advice at CLIENT: The Governors Inn
Copywriting & Consulting at Audrey Peaty and Associates

Copywriter at Moorings Marina @ Carrabelle
Marketer/Consultant at Sharkeys Coffee
Marketer/Advertising at Black Bear Marketing (Self-employed)
Marketer/Consultant at Rock-Education
On-Air Personality at WUGA
Customer Assistance/Stocking at Tower Records

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6 more...

Education

Berklee College of Music
The University of Georgia
Ridgewood High School

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Recommended

19 people have recommended Lawton

Connections

262 connections

Industry

Public Relations and Communications

Websites

Lawton Chiles’s Summary

Why do you need Persuasive copywriting?

Well, because most people buy based on emotion- and they need advertising copy that hits ALL of their emotional "hot buttons"-not just one or two.

Hi, I'm Lawton Chiles- here's what I do.

In short…I engage in their deepest desires and wants, and transfer that into copy that goes onto your website, brochure, video, podcast, voice mail, or print ad.

I use the old school direct response copy writing in order to convey your ideas, dreams and goals to your clients and customers, whomever they may be.

Here's some quick examples of media use can use-

I use companies like Myspace, LInkedin, Facebook, the internet, and others like newspapers to reach audiences.

Current and past clients include:

• Bark & Company Realty Inc
• Pirate's Landing Condo's- Carrabelle, Florida
• Freelance Busness Profits Secret article for the Tallahassee Democrat
• Green Steel Homes- Tallahassee, Florida
• The BeachHouse Restaurant- Ana Maria Island, Florida
• The Sandbar Restaurant- Ana Maria Island, Florida
• The Public Interest Law Foundation- NY, New York
• PNMI- Tallahassee, Florida
• Garnet and Sold Realty- Tallahassee, Florida
• Audrey Peaty and Associates- Tallahassee, Florida
• The Athens Georgia Church of Christ- Athens, GA
• Lawton "Bud" Chiles campaign run for Governor of Florida
• Sharkey's Coffee in Tallahassee, Florida
• The Lawton Chiles Foundation- Ana-Maria Island, Florida
• The Governor's Inn Hotel- Tallahassee, Florida
• The Moorings Marina- Carrabelle, Florida
• Pirate's Landing- Carrabelle, Florida

If you would like a free consultation, call me , Lawton Chiles at 850.728.0212 or visit me online now at www.chilesadvertising.com

Lawton Chiles’s Specialties:

I know the ins and outs of the secrets of a great print campaign. What headlines will pull the most. Which bullet points will hit your target market…what type of layout will convert the best and put money in your pocket…

Branding and identity help, online marketing expertise, customer psychology methods, analyzing and updating your company's weak and strong points.

Lawton Chiles’s Experience

Social Media Growth Consultant

WorstToFirst

(Political Organization industry)

January 2009 — Present (1 year )

I consult with Worst To First on their social media and internet marketing strategies. Building connections in the health care, advocate, passionate parents, and other key fields on Twitter, Facebook, Youtube, and many other places!
President, Copywriter
Chiles Advertising (Self-employed)

(Self-Employed; Myself Only; Marketing and Advertising industry)

January 2005 — Present (5 years )

**UPDATE**
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Added new portfolio and Free Business Card Profit Secrets report @ Chilesadvertising.com 8/15/07
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Chiles Advertising is responsible for creating winning copy for small, medium and large size business in Florida and abroad. Knowing which headlines pull best, which copy will conver to the most sales, and who your audience is can help Chiles Advertising create a winning advertising campaign- Online- or offline.

Whether it's graphic design for the newspaper or hard-hitting website copy that converts skeptics into buyers of your products and services, Chiles Advertising has the direct response background to make your campaigns financial winners.
Copywriter & Social Media Evangelist

CLIENT: Green Steel Homes

(Privately Held; 11-50 employees; Renewables & Environment industry)

June 2007 — October 2007 (5 months)

• I am helping Green Steel Homes with a new blog focused on renewable resources, and news relating to our new hurricane-rated totally steel homes. No more wood!
• I also consult some on new media technologies and how they can help build the Green Steel Community using Facebook and Youtube. :) Go Web 2.0!

visit them today at http://www.greensteelhomes.com

GreenSteel Homes takes the Katrina Cottage concept a step higher in quality and savings to builders and homeowners. Our homes, unlike most other Katrina style cottages, come finished with all the electrical, plumbing and custom interior finishes. What usually takes months to design and build, will take only days. GreenSteel Homes yields a stronger, more environmentally friendly home in less time and for less money to homeowners and developers.
Copy Writer & Advertising Advice

CLIENT: The Governors Inn

(Privately Held; 11-50 employees; Leisure, Travel & Tourism industry)

November 2005 — October 2007 (2 years )

The Governors Inn has retained me to do all of their advertising copy. This includes email blasts, website copy, newspaper ads, fliers, etc.
• My work with them also includes strategies both online and off that help bring customers and clients coming back again and again.

Please visit them on the web at www.thegovinn.com
Copywriting & Consulting

Audrey Peaty and Associates

(Public Company; 1-10 employees; Real Estate industry)

July 2007 — August 2007 (2 months)

• Various copywriting edits for clients of Audrey.

This includes website copy, updating headlines, bullet points, body copy, guarantee's and calls to action. Very detailed and very fun indeed.

• Some tidying up here and there. Audrey has great clients whose work brings positive impact to a lot of people. If you need a website for your real estate company contact her at http://www.audreypeaty.com/
Copywriter

Moorings Marina @ Carrabelle

(Privately Held; 11-50 employees; Online Media industry)

July 2006 — July 2007 (1 year 1 month)

Consulting for Moorings Marina in Carrabelle, Florida. This wonderful boat-slip and marina club has hired me to direct some of thier online media & advertising materials.

They have also asked me for some consulting regarding their advertising and marketing methods, particularly in the online realm.
Marketer/Consultant

Sharkeys Coffee

(Privately Held; 11-50 employees; Consumer Goods industry)

May 2006 — February 2007 (10 months)

Sharkey's Coffee is the perfect end to a romantic evening or a fun afternoon diversion, Sharkey's Coffee & Bistro is a boutique gourmet coffee, ice cream, and wine bar bistro. Family owned and operated, Sharkey's serves a superb selection of premium coffees including Kona Coffee grown and roasted by Tom Sharkey, on the Big Island in Hawaii. Sharkey's is designed to be a warm and welcome gathering spot for the Southwood community, offering breakfast pastries, gourmet sandwiches, wraps, and salads for lunch and dinner.

http://www.sharkeyscoffee.com
Marketer/Advertising
Black Bear Marketing (Self-employed)

(Self-Employed; Myself Only; Marketing and Advertising industry)

January 2005 — September 2006 (1 year 9 months)

Black Bear Marketing is a company I started to help those who didn't really know thier way around the online advertising and marketing world.

These online skills transfer quite nicely into the offline brick and morter world.

Current and past clients include:

Lawton "Bud" Chiles Governatural campaign
Sharkey's Coffee in Tallahassee, Florida
The Lawton Chiles Foundation, Ana-Maria Island, Florida
The Governor's Inn Hotel- Tallahassee, Florida
The Moorings Marina in Carrabelle, Florida

My goal for these and all my clients is to provide on-site consulting for their business.

Website design, blogging, podcasting, copywriting, and graphic design all play and will play a role in my company and in reaching new customers for my clients.

I believe in opening new doors and tapping new ideas and the Internet and the new forms of social media and interaction afford that.
Marketer/Consultant

Rock-Education

(Non-Profit; 1-10 employees; Marketing and Advertising industry)

March 2005 — January 2006 (11 months)

Rock-Education (Non-Profit; 1-10 employees)
Marketing and Advertising Industry
February 2005 – Present (1 year 6 months)

Consultant for Rock-Edudcation. Responsible for creating projects and overseeing the development of various ideas that we're working on.

Involved in the integration of movies, music, podcasts, mixed-media and technology. Rock-Ed will use devices like the iPod to effectivly reach children and teach them the history of America coupled with the broad history of rock-n-roll, R&B, folk, blues and pop.
On-Air Personality

WUGA

(Educational Institution; 11-50 employees; Broadcast Media industry)

November 2003 — May 2004 (7 months)

Provided on-air programming for UGA's public radio station. Qued up the National Public Radio address live feed, and produced and edited various content, including the Athens Community Minute, a revolving spot on Athen's Ga's, non-profit community.
Customer Assistance/Stocking

Tower Records

(Public Company; 11-50 employees; Music industry)

November 1998 — May 1999 (7 months)

Worked at Tower Records, in Paramus, NJ. Really, this was my first real "job". I felt that I recommended good music and products, and had a ball with the staff. I miss it.

Fun times when your young.

Lawton

Lawton Chiles’s Education

Berklee College of Music

Songwriting Techniques- Hit Song Forms, Blues Guitar 2005 — 2010 (expected)

Activities and Societies:

Church Campus group, Friends...LinkedIn, the whole Internet BlogSphere thing. Worldwide Communication.
The University of Georgia

Poli-Sci , Politics - Not completed , 2000 — 2003

Activities and Societies:

Involved in pursuing a political-science degree from UGA. Involved in my campus church group as well.
Ridgewood High School

n/A , n/a , 1996 — 2000