Lawrence Schack

Current

• Senior Vice President at Penn, Schoen and Berland

Past

• Executive Vice President, Global Client Services and President, Americas at Global Market Insite
• Vice President at Penn, Schoen and Berland

Education

• University of Virginia
• University of Richmond
• Wake Forest University

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Industry

Market Research

Websites

• Lawrence Schack's ClaimID

Lawrence Schack’s Summary

Larry Schack invests an abundance of his time and energy into his clients at Penn, Schoen & Berland, where he has the prestigious title of Senior Vice President for the company. Founded in 1975, Penn, Schoen & Berland Associates has a twin heritage in political and corporate work, and has developed a worldwide reputation of bringing the most recent communications consulting and market research innovations from each sphere to the other. On the political side, PSB is one of the first firms to help manage the competitive positioning and communications strategies of their clients – whether national leaders, politicians, or candidates – the way companies manage their most valuable brands. On the corporate side, Penn, Schoen & Berland Associates has helped Fortune 100 companies understand the power of running their communications efforts in the proactive, research-driven, integrated, and competitive manner that political campaigns do. PSB has provided clients with unparalleled results. PSB has constantly been recognized for being a top media firm around the globe. Their organization includes 200 consultants and professionals, a high end in-house market research infrastructure, and capabilities to conduct work in over 65 countries every year, with offices in Washington, D.C., New York City, London, Seattle, Hong Kong, Los Angeles, and Denver. When Dr. Schack is not heavily involved in work, he can be found participating in some of his favorite outdoor activities such as tennis, swimming, water polo, and an array of different sports.

Lawrence Schack’s Experience

• Senior Vice President

  Penn, Schoen and Berland

  (Market Research industry)

  April 2007 — Present (2 years 4 months)

  Corporate role overseeing marketing sciences and offshore operations; serves as strategic consultant to various corporate and political clients, and is a key adviser to Microsoft and Dell.

• Executive Vice President, Global Client Services and President, Americas

  Global Market Insite

  (Market Research industry)

  July 2005 — April 2007 (1 year 10 months)

• Vice President

  Penn, Schoen and Berland

  (Market Research industry)

  July 2003 — July 2005 (2 years 1 month)

  Responsible for leading PSB’s Seattle office, providing strategic research, messaging and communications, reputation management and consulting advice for corporate and political clients and developing and implementing a sustainable business development strategy; lead executive for the Microsoft account.

Lawrence Schack’s Education

• University of Virginia

  PhD , Government and Foreign Affairs , 1994 — 2000

  Activities and Societies:

  Bradley Fellow, Graduated with distinction, Worked closely with Professor Larry Sabato and the Weldon Cooper Center for Public Service.

• University of Richmond

  MA , Political Science , 1991 — 1994

  Activities and Societies:

  Full Scholarship, Graduated with distinction

• Wake Forest University

  BA , Politics , 1987 — 1991

  Activities and Societies:

  Sigma Chi Fraternity, Club Sports, Cum Laude

Additional Information

Lawrence Schack’s Websites:

• Lawrence Schack's ClaimID

Lawrence Schack’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch