Lawrence Mortenson

Marketing Executive

Location: Greater Los Angeles Area
Industry: Management Consulting

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Lawrence Mortenson's Overview

Current

Chief Marketing Officer at Beauty Collection
Marketing and Management Consultant at LM Consulting
Lecturer at DeVry University

Past

2009 President at ASTD Los Angeles
President-Elect at ASTD Los Angeles
Director of Marketing at ASTD Los Angeles

Pricing Strategy Manager at Nissan North America
Infiniti Sales Operations Analyst at Infiniti
Advertising & Sales Promotion Financial Analyst at Nissan North America
Marketing and Management Consultant at Olin School of Business
Teacher and Translator at Tagawa English Academy

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Education

The Coaches Training Institute (CTI)
Washington University in St. Louis
Duke University

Recommendations

2 people have recommended Lawrence

Connections

500+ connections

Websites

Expert in strategy, planning, development, and integration of marketing programs. Significant experience helping businesses pull together integrated (online and offline) marketing plans and the resources to implement and lead.

Frequently speaks to business groups about marketing, management, and improving human performance.

Founder of LM Consulting (www.lawrencemortenson.com).

Have consulted with numerous organizations including:
Nissan North America, Infiniti, Monsanto, Beauty Collection, Washington University, American Society for Training & Development (Los Angeles), Shoreline Cases, greensmart, Interneer, and more.

I'm open to invitations, inquiries, and discussions! Feel free to contact me or invite me at: lawrence@lawrencemortenson.com

Specialties

CMO-for-hire, integrated marketing, interactive marketing, marketing planning, marketing research, direct marketing, internet marketing, e-commerce, customer service, pricing, small business marketing, start-ups, project management, executive leadership, management, business communication.

Chief Marketing Officer

Beauty Collection

Partnership; 11-50 employees; Retail industry

August 2008 – Present (3 years 7 months)

Marketing and Management Consultant

LM Consulting

2005 – Present (7 years)

Today's marketing world can be confusing, and organizations of all sizes are struggling to create the right mix of direct marketing, internet marketing, social marketing, pricing, PR, customer service, and more. LM Consulting helps companies make sense of marketing landscape and develop the processes optimal for their organization. Our services include marketing strategy, planning, and implementation.

We also provide a suite of management consulting services for marketing organizations including training, performance management, org survey design & analysis, 360 assessments, and hiring and retention strategies.

LM Consulting has worked for a wide range of customers from start-ups such as Beauty Collection, Miletus Associates, Interneer, and greensmart to large companies including Nissan, Infiniti, and Monsanto. We’ve also worked with a number of non-profit organizations including Wash U., ASTD-Los Angeles, Junior Achievement, and the American Youth Foundation.

Lecturer

DeVry University

Public Company; 1001-5000 employees; DV; Higher Education industry

2005 – Present (7 years)

Taught Marketing, Management, and Business Communications. See what students had to say here: http://www.ratemyprofessors.com/ShowRatings.jsp?tid=828621