Lawrence Cotter

Current

General Manager, Apartment Home Living and Vice President, Apartments.com at Classified Ventures

Past

CEO at Apartment Home Living
CEO at Sandbox
Director of Business Development and Franchising at Moovies, Inc

Senior Accountant at KPMG Peat Marwick

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Education

James Madison University - College of Business

Recommended

4 people have recommended Lawrence

Connections

251 connections

Industry

Internet

Websites

Lawrence Cotter’s Summary

Profit-oriented, strategic-thinking, hands-on business executive with 14 years of internet business experience – including significant start-up, turnaround, sales, business development, product marketing, social media marketing, online video production and finance experience.

Lawrence Cotter’s Specialties:

new media startup, internet turnaround and strategy, social media marketing, online video production, new media business development

Lawrence Cotter’s Experience

General Manager, Apartment Home Living and Vice President, Apartments.com

Classified Ventures

(Privately Held; Internet industry)

February 2009 — Present (10 months)
CEO

Apartment Home Living

(Privately Held; Marketing and Advertising industry)

March 2006 — January 2009 (2 years 11 months)

Mr. Cotter was the CEO and President for Capitol Media Group ("CMG"), the parent company of ApartmentHomeLiving,com, an online social media apartment website. At CMG, Mr. Cotter successfully transitioned Apartment Home Living from a high-cost local print catalog to a high-margin and profitable national online brand focused on the Apartment Lifestyle, local content and social media; steered overall company direction; led team of 60 employees including the direct management of sales, marketing and business development; sourced, identified, and negotiated sale to Classified Ventures.
CEO

Sandbox

(Privately Held; 51-200 employees; Internet industry)

November 1997 — September 2004 (6 years 11 months)

Mr. Cotter was the Founder, CEO and President of Sandbox.com, an online Fantasy Sports provider. At Sandbox, Mr. Cotter sourced, negotiated and raised more than $25 million in venture capital from Paul Allen’s Vulcan Ventures, Time Warner, Next Generation Fund and others; steered overall company direction; led team of 110 employees including the direct management of sales, marketing and business development, which resulted in more than 8 million members and $20 million in online direct marketing revenue; and sourced, identified and negotiated asset sale to All Star Stats and NBC Universal.
Director of Business Development and Franchising

Moovies, Inc

(Public Company; 1001-5000 employees; moov; Entertainment industry)

January 1995 — October 1997 (2 years 10 months)

Mr. Cotter was the Director of Business Development and Franchising at Moovies, Inc. where he performed financial analysis and modeling, supporting the company’s overall strategy, resulting in a $3.0 million venture financing and a $36 million initial public offering; identified, negotiated and closed 18 acquisitions representing over 180 video store locations, 1.4 million members and $60 million in annual revenue; acquired and managed 53 franchise locations representing over 400,000 members and $10 million in annual revenue; and identified and facilitated negotiations with Video Update resulting in the sale of the company.
Senior Accountant

KPMG Peat Marwick

(Information Technology and Services industry)

1992 — 1994 (2 years )

Lawrence Cotter’s Education

James Madison University - College of Business

BBA , Accounting , 1988 — 1992

Alton Wheelock Scholarship for Most Outstanding Accountant.

Activities and Societies:

Alpha Kappa Lambda Fraternity