Principal and Co-founder, Radiate PR
San Francisco Bay Area
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Laurie Thornton’s Summary
Highly experienced communications veteran of the technology market, working with emerging-growth companies and Fortune 500 firms. Expertise in messaging/positioning, new company and product introductions, and key corporate initiatives across segments: consumer technology and social media, gaming, digital content, e-commerce, enterprise software, semiconductors, wireless/mobile technology, venture capital, green/clean tech.
Radiate was the PR agency of record for LINKEDIN, spearheading publicity programs for 3.5 years from the company's inception in May 2003 through October 2006. During this account tenure, LinkedIn obtained nearly 8 million users, reached profitability and became the de facto standard of social networking for business.
Client roster (past and present): LinkedIn, PopCap Games, Lightspeed Venture Partners, Kongregate, Jaxtr, SunPower Corp, Intuit, BMG Entertainment, MyFamily.com (ancestry.com), Staccato Systems (acquired by Analog Devices), PacketHop (an SRI spin-out), SurfMonkey (acquired by Earthlink), Multitude (a pioneer in online gaming), Locomotive Games (acquired by THQ), 3Dfx Interactive, among others.
For more information, visit: www.radiatepr.com
Laurie Thornton’s Specialties:
Leadership positioning and message development;
strategic counsel, plan creation and crisis communications; product launch strategies and campaigns; social media; major market consumer programs and special events; B2B initiatives; collateral development; press, analyst and investor relations; media training and coaching; speaker development
