Laurie Peterson

Current

• Director of Product Management and Design at Care2.com

Past

• Senior Producer at EVB, digital content marketing
• Producer at Leapfrog, educational software
• Designer at Praja, business trends software

1 more...

Education

• University of California, Berkeley - Walter A. Haas School of Business
• University of California, San Diego

Recommended

9 people have recommended Laurie

Connections

341 connections

Industry

Internet

Laurie Peterson’s Summary

Laurie Peterson thrives at the intersection of marketing and product development. She is a seasoned product manager/producer with over nine years of experience leading the creation of award-winning interactive content. She has led the creative vision and execution of a variety of websites, advertising campaigns, and educational products.

Client list includes: Microsoft, LeapFrog, Alberto Culver (VO5, TRESemmé), Gateway, Zurich Financial Services, University of Michigan Business School, and General Motors.

Published software titles include: Spongebob Squarepants Saves the Day, Dora the Explorer Animal Rescue, New Baby My New Friend, Get Ready for Potty Time, FLY Memorizer, Quantum Pad included Book, Quantum Pad World Geography, and FLY Through Math: Multiplication and Division.

Laurie Peterson’s Specialties:

Core competencies include:

· Product Strategy & Execution
· Cross-Functional Team Leadership
· Cutting Edge Technology Development
· Online Marketing & Web 2.0
· Product Requirements Definition
· User Experience
· Creative & Technical Writing
· Budget & Schedule Management
· Negotiating Multiple Moving Parts
· Creative Problem Solving
· Female & Youth Audiences