
Corporate Trainer, Seminar Leader
Greater Grand Rapids, Michigan Area

Corporate Trainer, Seminar Leader
Greater Grand Rapids, Michigan Area
Laurie Ayers is a professional speaker, author and Associate Director of Defensive Countermeasures Institute, LLC.
She specializes in educating people about their personal safety and inspiring them to become their own best protectors. In April 2007, she began traveling giving keynotes and seminars in schools, organizations and corporations. To date, she has spoken to thousands of people with her inspiring, humorous and empowering message of staying safe from violence and finding confidence in the process. Laurie is a member of AWSDA (Association of Women's Self Defense Advancement). She holds a Black Belt in Tae Kwon Do and is the former owner and founder of LA Self Defense.
Additionally -
Laurie is independent consultant and Star Director with Scentsy Wickless Candles. She also owns a website that is a support and information network for Scentsy candle consultants and those interested in starting a candle business - http://www.ThrivingCandleBusiness.com
Lastly -
You can also learn more about Laurie by visiting her personal blog for the latest happenings in the life of LA! http://www.LaurieAyers.com
Favorite quote -
"Some entrepreneurs just have problems working for other people. They have more confidence in their own judgment than that of others, and bristle at authority. They have reached a point in their life where they want to be the beneficiary of their own hard work, which is understandable. Entrepreneurship can become a way of life. "My theory is that entrepreneurs are unemployable."
-Margaret Jones
Laurie Ayers is Associate Director Marketing & Training Development for Defensive Countermeasures Institute. Her experience with the federal government spans a 25 year time-span, 13 of which were in security related fields.
Her former federal and stated government positions include Aviation Security Specialist for the Greater Michigan District/Great Lakes Area USPS.
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Direct sales experience since 1988; Candle industry specific experience since 1995; with Scentsy since 2006
(Security and Investigations industry)
2007 — Present (2 years)
(Internet industry)
2006 — Present (3 years)
(Government Agency; 10,001 or more employees; Government Administration industry)
1988 — 2000 (12 years)
Forum , Possibilities , 2007 — 2007
BBA , Business Administration , 1991 — 1995
Diploma , College Prep , 1980 — 1984
Graduate Lvl Certification , Homeland Security
Blogging, Internet Marketing, SEO, Coaching/Mentoring
Scentsy Annual Mentor Award