Laurent MAYER

Current

• CEO ETO DIGITAL & Orange account director at ETO

Past

• VP bus dev Novedia Consulting & Novedia group head of telco & media markets at Novedia Group
• business development director at Electronic Art (EA mobile, ex Jamdat)
• sales & mkg director at 123multimedia / an Index Group company

• sales & marketing director at Index Multimedia
• CEO-co founder-partner at Tell me SA
• Big accounts & National dealers sales director at Canon France

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Education

• ESCP Europe
• Institut supérieur d'Electronique du Nord

Recommended

9 people have recommended Laurent

Connections

500+ connections

Industry

Information Technology and Services

Laurent MAYER’s Summary

1986: New York City: sales man
1987: EXER data system: marketing & sales manager
1987/1997: Canon France: 10 years, head of B2B sales for IT dpt
1998/2003: Tell me: co founder, partner, VP sales & marketing, and finaly CEO; sold the company to 123MM / Index in 2003
2003 (may)/2004: 123Multimedia / Index Group, B2B sales & marketing director
2005: Electronic Arts mobile Europe: business development director
2006 (since): Novedia group: VP bus dev & Head of Telcos & Media markets:
Novedia group is a technologies & marketing oriented consulting & solutions group (430 people; 40 M€) with 4 BU:
* NOVEDIA CONSULTING ex Jipo: provides strategic & marketing consultancy for carriers, ISP, MVNO, manufacturers, ASP, CP, media, ... (FT/Orange, SFR, Bouygues telecom, Alcatel-Lucent, Auchan, Pages Jaunes, Canon, Streamezzo, Thalys, ...); 130 consultants, missions in 30 countries;
* Novedia Decision ex iD6: provides business intelligence consulting & reporting tools (80 people)
* Novedia Services: ex Mediabilis: develops and hosts a full range of internet & mobile hosted services (20 people)
* Novedia Solutions ex Smart Up: is focus on IT consulting: Java J2E and .NET technologies (200 people)
* new: 2008: Noevedia Agency: on line media agency
* Agencies & subsidiaries in France: Nantes & Toulouse, Geneva (Swizterland), Miami (USA) et Casablanca (Morocco)
2009: CEO of ETO DIGITAL:
3 companies: 70 people, 6M€ turnover
- ETO DIGITAL, web agency
- GoodAction.com
- Datakayros

Laurent MAYER’s Specialties:

* General Management
* Digital strategy and marketing
* International bus dev, deal maker
* Sales management: sales team settlement; multi channel sales management: BtoO, BtoB, B2B2B, B2C, B2B2C.
* Marketing: product marketing, chanel marketing for IT products (printers, optical cards, ...) & multimedia services: chat, voicemail, Ring Back Tones, music, full track,...
* Content sourcing (music, images, games, video, ...)
* Consulting: strategic & operational marketing (telcos & multimedia)

Laurent MAYER’s Experience

• CEO ETO DIGITAL & Orange account director

  ETO

  (Privately Held; Marketing and Advertising industry)

  March 2009 — Present (9 months)

  CEO of ETO DIGITAL in ETO Group:
  ETO is 250 people company,
  - defining multichanel sales strategy
  - deploying global web solutions
  - with a 20 years CRM expertise
  - and Direct Marketing solutions
  Some of our customers: Orange, Sephora, Dior, Vuitton, Total, Henkel, Flunch, La Redoute, France Loisir, Jules, Tel & Com, Peugeot, ...
  ETO DIGITAL is the online business part of the group, with 70 people.
  I'm also the global account director for Orange

• VP bus dev Novedia Consulting & Novedia group head of telco & media markets

  Novedia Group

  (Privately Held; Information Technology and Services industry)

  January 2006 — February 2009 (3 years 2 months)

  2 caps since the rebranding of Novedia group:
  * VP bus dev of Novedia Consulting
  * Head of telcos & media markets for Novedia group (Consulting, Agency, Solutions, & Decision activities);
  
  * Novedia Group is composed by 4 BU:
  - Novedia Consulting (ex Jipo): strategic & marketing consulting, expert in telcos and multimedia
  - Novedia Agency: on line communication agency
  - Novedia Solutions (ex Smart Up + Mediabilis): IT consulting, expert in J2EE & .NET, mobile hosted solutions
  - Novedia Decision (ex iD6): business intelligence consulting & solutions

• business development director

  Electronic Art (EA mobile, ex Jamdat)

  (Public Company; ERTS; Computer Games industry)

  2005 — 2006 (1 year )

  Development of sales and marketing for java games in Europe, with operators, ASP, manufacturers, Service Providers, web portals, ...

• sales & mkg director

  123multimedia / an Index Group company

  (Public Company; 501-1000 employees; Information Technology and Services industry)

  May 2003 — November 2005 (2 years 7 months)

  Same job as for Tell me SA, but with an international position; 123MM is doing business in all Europe, Africa, Asia and USA.
  When Tell me was doing 3M€ turover at its best, 123MM has reached more than 140M€ in 2004.
  From August 2004, 123MM is an Index Group company.

• sales & marketing director

  Index Multimedia

  (Privately Held; Telecommunications industry)

  April 2003 — November 2005 (2 years 8 months)

  123MM used to be the French/European leader (126M€ turnover) on B2C & B2B2C mobile & internet services: ring tones, chat, logos, ring back tones, games, music, video, ...
  Sold to Ihe Japanese Index with my help in 2005, the company is still trying to deal on this competitive decreasing market...

• CEO-co founder-partner

  Tell me SA

  (Privately Held; 11-50 employees; Information Technology and Services industry)

  January 1998 — May 2003 (5 years 5 months)

  CEO + bus dev
  Tell me used to provide multimedia services and content in BtoB: to carriers (France Telecom, Orange Group, ...), service providers (Alcatel, Huawei, Nec, ...), web portals and media (NRJ, Sky Rock, MCM, ...) + publishers (Kiwee, Mobifun,...)

• Big accounts & National dealers sales director

  Canon France

  (Information Technology and Services industry)

  1987 — 1997 (10 years )

Laurent MAYER’s Education

• ESCP Europe

  DESS management stratégique entreprise , business , 1996 — 1998

  ESCP continuous training done during working for CANON, after studying at ICS business school and at ISEN electronic engeneer school in Lille.

  Activities and Societies:

  Children (4), music, bass in Hegoa basquian chorale, golfing, surfing, swiming, traveling, gardening, ...

• Institut supérieur d'Electronique du Nord

  computer 1985 — 1986