Digital Influence Strategist at Ogilvy Public Relations Worldwide
Paris Area, France
- Current
-
- 360° Digital Influence Strategist at Ogilvy Public Relations Worldwide
- Past
-
- Account Executive at Ogilvy & Mather
- Business Consultant - Web 2.0 project manager at ESCP-EAP Consultancy team
- Business developper at BNP Immobilier
- Chargé de mission at French Institute of Athens (Greece) / French Embassy
- Assistant-Manager at British Council - Policy Unit
- Education
-
- ESCP-EAP European School of Management-Ecole supérieure de Management
- Université Lumière (Lyon II)
- Institut d'Etudes politiques de Lyon
- University of California, Los Angeles
- Recommended
-
2 people have recommended Laurent - Connections
-
234
connections
- Industry
- Public Relations and Communications
- Websites
Laurent François’s Summary
I'm in charge of the Digital Influence hub at Ogilvy PR Paris. I'm a member of the 360° EMEA Digital influence team.
I hold a BA in political sciences (Sciences Po Degree), a Certificate in European Studies and a Master's in European Business (ESCP-EAP - European School of Management, Paris/London).
I speak 4 languages : French (native), English (fluent), German (academic level), Spanish (academic level)
Let's go digital !
and more about my digital thoughts right here : http://citizenL.hors-sujet.com
Laurent François’s Specialties:
digital influence, digital PR, PR 2.0, web 2, corporate communication, branding, politics, public affairs, international management, public relations, advertizing, communication, crisis communication, storytelling, image, reputation management, experience marketing, conversation marketing
Laurent François’s Experience
-
360° Digital Influence Strategist
Ogilvy Public Relations Worldwide
(Public Company; 1001-5000 employees; WPPGY; Public Relations and Communications industry)
February 2008 — Present (11 months)
In charge of the digital influence hub for Ogilvy PR France
Online & offline word-of-mouth programs
*developing social media strategies :
- identifying digital influencers & their expectations
- conversation monitoring : forecasting opportunities & risks
- building engagement programs that link relevant influencers with a brand, an institution or a "cause", around a common goal
- managing communities
- creating editorial content and storytelling strategy
*Ogilvy EMEA DI hub operational coordination and development
- allowing resources and defining strategies and tactics for global or European accounts
- developing Ogilvy 360° DI network : providing and building common tools, training PR account executives and Ogilvy group exec., gathering local and global data, evangelization of global clients, conferences
- developing DI tools : from social media monitoring to engagement program + organic SEO
Clients : consumer, corporate, government, entertainment, politics -
Account Executive
Ogilvy & Mather
(Public Company; 1001-5000 employees; WPP; Marketing and Advertising industry)
July 2007 — January 2008 (7 months)
Project management: definition and execution of clients’ communication goals,elaboration and presentation of creative briefs (TV, digital and 360°), retroplanningand cost estimates
Global coordination: project status updates, and preparation of international boards (regional comparaisons and forecasting)
Knowledge management: competitive reviews, trends and best practices analysis
Branding: analysis of corporates’ identities, evaluation of their core assets and proposition of strategic developments
Clients: global accounts -
Business Consultant - Web 2.0 project manager
ESCP-EAP Consultancy team
(Privately Held; 1-10 employees; Information Services industry)
October 2006 — June 2007 (9 months)
Reshaping of business models
Re-positioning of businesses
Strategic advice to build online social communities
Strategy communication
Advertizing in Online Social communities
Web development of corporate blogs
New media -Web 2.0 (and 3.0)- consultant -
Business developper
BNP Immobilier
(Privately Held; 11-50 employees; Real Estate industry)
January 2006 — August 2006 (8 months)
Part time job : rental management, contracts, lawsuit, prospection
-
Chargé de mission
French Institute of Athens (Greece) / French Embassy
(Government Agency; Political Organization industry)
January 2005 — July 2005 (7 months)
Creation and promotion of the "youth pole"
Networking
Partnerships with young Greek artists and cultural businesses (music, streetwear...)
Organization of special events (festivals, brand launching)
International meetings
Public relations
Mission to promote "Francophonie"
Conception of a strategic database concerning the Balkan area -
Assistant-Manager
British Council - Policy Unit
(Government Agency; Government Administration industry)
June 2003 — September 2003 (4 months)
Assistant manager at the Policy Unit of Chelmsford Borough Council.
International partnerships
Management of cultural events
Databases
Laurent François’s Education
-
ESCP-EAP European School of Management-Ecole supérieure de Management
Master (MEB), European Management, 2006 — 2007
- Activities and Societies:
- MEB Class Representative
MEB Alumni cofounder
-
Université Lumière (Lyon II)
DU Certificat d'Etudes Européennes, European politics, law and economics, 2003 — 2006
DUEE, Diplôme Universitaire d'Etudes Européennes IEP Lyon et Faculté d'Economie de l'Université Lumière Lyon 2. European study degree
European Law
Economics
Foreign relations
EU / US international relations -
Institut d'Etudes politiques de Lyon
Diplome de l'IEP section Internationale, Science politique, économie, 2002 — 2006
Final paper (top distinction)
European Populism ("Populisme d'Europe")
http://doc-iep.univ-lyon2.fr/Ressources/Documents/Etudiants/Memoires/MFE2006/francois_l/html/index-frames.html
Scope of study
Embargo in Ivory Coast
China : the world's craft ?
Resolution 1422 of UN Security Council
Economics and raw material : dutch disease issues- Activities and Societies:
- Vice-Président du Bureau des Elèves (2004-2005), coordinateur du Forum Mondialisation
-
University of California, Los Angeles
Summer session, Foreign Relations of the US, 2004 — 2004
Study grant Sciences Po/UCLA
Additional Information
Laurent François’s Websites:
Laurent François’s Interests:
Digital influence, digital marketing, web marketing, mobile marketing, digital PR, European federalism, photography, web-marketing, communication and politics, web projects, new media
Laurent François’s Groups:
AAESCP-EAP MEB ALUMNI GROUP Representative
Butterfly - Collectif pour l'Image (president 2005-2006)
-
French Web 2.0 -
MEB Alumni Group -
ESCP-EAP - European School of Management -
French American Business Alliance -
Ogilvy: Past, Present & Future -
Ogilvy PR Worldwide/ 360° Digital Influence -
Digital Hunter -
Sciences Po (IEP) Lyon Alumni
Laurent François’s Honors:
Grand Oral (Sciences Po Lyon) : valedictorian
Dissertation "Populism of Europe" with top distinction
Study Grant (Athens - Greece) from Région Rhône Alpes
Study Grant UCLA/Sciences Po
Laurent François’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
