Laurent François

Current

• Practitioner-Teacher at IICP
• Head of 360° Digital influence hub - France at Ogilvy Public Relations Worldwide
• 360° Digital Influence Strategist at Ogilvy Public Relations Worldwide

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Past

• Account Executive at Ogilvy & Mather
• Business Consultant - Web 2.0 project manager at ESCP-EAP Consultancy team
• Business developper at BNP Immobilier

• Chargé de mission at French Institute of Athens (Greece) / French Embassy
• Assistant-Manager at British Council - Policy Unit

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2 more...

Education

• ESCP Europe
• Université Lumière (Lyon II)
• Institut d'Etudes politiques de Lyon

• University of California, Los Angeles

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1 more...

Recommended

3 people have recommended Laurent

Connections

395 connections

Industry

Public Relations and Communications

Laurent François’s Summary

I'm in charge of the Digital Influence hub at Ogilvy PR Paris. I'm a member of the 360° EMEA Digital influence team.

Recent campaigns
IBM Fight Carbon
http://delicious.com/fight_carbon
Ford Fiesta Love Factory
http://delicious.com/lovefactory
L'Express - L'Odyssée de l'info
http://delicious.com/express3001

I hold a BA in political sciences (Sciences Po Degree), a Certificate in European Studies and a Master's in European Business (ESCP-EAP - European School of Management, Paris/London).

I speak 4 languages : French (native), English (fluent), German (academic level), Spanish (academic level)

Let's go digital !

and more about my digital thoughts right here : http://citizenL.hors-sujet.com

Laurent François’s Specialties:

digital influence, digital PR, PR 2.0, web 2, corporate communication, branding, politics, public affairs, international management, public relations, advertizing, communication, crisis communication, storytelling, image, reputation management, experience marketing, conversation marketing

Laurent François’s Experience

• Practitioner-Teacher

  IICP

  (Higher Education industry)

  September 2009 — Present (3 months)

  I teach to Master's degree students digital influence & social media marketing

• Head of 360° Digital influence hub - France

  Ogilvy Public Relations Worldwide

  (Public Company; WPPGY; Public Relations and Communications industry)

  February 2009 — Present (10 months)

  In charge of the 360° digital influence hub for Ogilvy PR France
  
  *development of the 360° digital influence practice
  *new business project management
  *management of digital analysts' team
  *support for European and global requests
  *follow-up of the various on-going engagement programs
  *strategic planning
  *training of Ogilvy consultants and clients

• 360° Digital Influence Strategist

  Ogilvy Public Relations Worldwide

  (Public Company; 1001-5000 employees; WPPGY; Public Relations and Communications industry)

  February 2008 — Present (1 year 10 months)

  In charge of the digital influence hub for Ogilvy PR France
  Online & offline word-of-mouth programs
  *developing social media strategies :
  - identifying digital influencers & their expectations
  - conversation monitoring : forecasting opportunities & risks
  - building engagement programs that link relevant influencers with a brand, an institution or a "cause", around a common goal
  - managing communities
  - creating editorial content and storytelling strategy
  *Ogilvy EMEA DI hub coordination and development
  - developing Ogilvy 360° DI network : providing and building common tools, training PR account executives, gathering local and global data, evangelization of global clients, conferences
  - developing DI strategy: from social media monitoring to engagement program + organic SEO
  
  Recent campaigns
  IBM Fight Carbon
  http://delicious.com/fight_carbon
  Ford Fiesta Love Factory
  http://delicious.com/lovefactory
  L'Express - L'Odyssée de l'info
  http://delicious.com/express3001

• Account Executive

  Ogilvy & Mather

  (Public Company; 1001-5000 employees; WPP; Marketing and Advertising industry)

  July 2007 — January 2008 (7 months)

  Project management: definition and execution of clients’ communication goals,elaboration and presentation of creative briefs (TV, digital and 360°), retroplanningand cost estimates
  Global coordination: project status updates, and preparation of international boards (regional comparaisons and forecasting)
  Knowledge management: competitive reviews, trends and best practices analysis
  Branding: analysis of corporates’ identities, evaluation of their core assets and proposition of strategic developments
  Clients: global accounts

• Business Consultant - Web 2.0 project manager

  ESCP-EAP Consultancy team

  (Privately Held; 1-10 employees; Information Services industry)

  October 2006 — June 2007 (9 months)

  Reshaping of business models
  Re-positioning of businesses
  Strategic advice to build online social communities
  Strategy communication
  Advertizing in Online Social communities
  Web development of corporate blogs
  New media -Web 2.0 (and 3.0)- consultant

• Business developper

  BNP Immobilier

  (Privately Held; 11-50 employees; Real Estate industry)

  January 2006 — August 2006 (8 months)

  Part time job : rental management, contracts, lawsuit, prospection

• Chargé de mission

  French Institute of Athens (Greece) / French Embassy

  (Government Agency; Political Organization industry)

  January 2005 — July 2005 (7 months)

  Creation and promotion of the "youth pole"
  Networking
  Partnerships with young Greek artists and cultural businesses (music, streetwear...)
  Organization of special events (festivals, brand launching)
  International meetings
  Public relations
  Mission to promote "Francophonie"
  Conception of a strategic database concerning the Balkan area

• Assistant-Manager

  British Council - Policy Unit

  (Government Agency; Government Administration industry)

  June 2003 — September 2003 (4 months)

  Assistant manager at the Policy Unit of Chelmsford Borough Council.
  International partnerships
  Management of cultural events
  Databases

Laurent François’s Education

• ESCP Europe

  Master (MEB) , European Management , 2006 — 2007

  Activities and Societies:

  MEB Class Representative
  MEB Alumni cofounder

• Université Lumière (Lyon II)

  DU Certificat d'Etudes Européennes , European politics, law and economics , 2003 — 2006

  DUEE, Diplôme Universitaire d'Etudes Européennes IEP Lyon et Faculté d'Economie de l'Université Lumière Lyon 2. European study degree
  European Law
  Economics
  Foreign relations
  EU / US international relations

• Institut d'Etudes politiques de Lyon

  Diplome de l'IEP section Internationale , Science politique, économie , 2002 — 2006

  Final paper (top distinction)
  
  European Populism ("Populisme d'Europe")
  http://doc-iep.univ-lyon2.fr/Ressources/Documents/Etudiants/Memoires/MFE2006/francois_l/html/index-frames.html
  
  Scope of study
  Embargo in Ivory Coast
  China : the world's craft ?
  Resolution 1422 of UN Security Council
  Economics and raw material : dutch disease issues

  Activities and Societies:

  Vice-Président du Bureau des Elèves (2004-2005), coordinateur du Forum Mondialisation

• University of California, Los Angeles

  Summer session , Foreign Relations of the US , 2004 — 2004

  Study grant Sciences Po/UCLA

Additional Information

Laurent François’s Interests:

Digital influence, digital marketing, web marketing, mobile marketing, digital PR, European federalism, photography, web-marketing, communication and politics, web projects, new media

Laurent François’s Groups:

AAESCP-EAP MEB ALUMNI GROUP Representative
Butterfly - Collectif pour l'Image (president 2005-2006)

•    FrenchWeb.fr - le groupe des professionnels du net francophone
•    Ogilvy People
•    MEB Alumni Group
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    ESCP Europe (ESCP-EAP)
•    French American Business Alliance
•    Ogilvy: Past, Present & Future
•    PR Professionals Network
•    Ogilvy PR Worldwide/ 360° Digital Influence
•    Digital Hunter
•    Sciences Po (IEP) Lyon Alumni
•    Groupe des professionnels des Relations publiques et de la Communication
•    ESCP Europe Carbon Community

Laurent François’s Honors:

Grand Oral (Sciences Po Lyon) : valedictorian
Dissertation "Populism of Europe" with top distinction

Study Grant (Athens - Greece) from Région Rhône Alpes
Study Grant UCLA/Sciences Po

Laurent François’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch