Lauren Cobb

Current

Interactive Marketing Director at LHWH Advertising & PR

Past

Marketing Director at Sheriar Press
Marketing Director at Litchfield Real Estate
Marketing Consultant at Spectrum Marketing, Inc.

Lifecare Consultant at ACTS Retirement Life Communities
IT Administrator at The Litchfield Company of SC

see less...

2 more...

Education

University of Phoenix
Furman University

Recommended

5 people have recommended Lauren

Connections

90 connections

Industry

Marketing and Advertising

Websites

Lauren Cobb’s Summary

I'm a committed life long learner who is always looking for a better way. Excellent team player and strategic thinker. All of my professional experience comes to bear in my current position. I have worked in the banking industry, education, financial services, medical management, real estate, retirement communities and tourism. With LHWH, we offer strategic marketing and advertising services to clients in all of those industries and my experience has been a great advantage.

Lauren Cobb’s Specialties:

Internet strategies, Search Engine Optimization, Search Engine Marketing, Email marketing, Social media, presentations and training seminars.

Lauren Cobb’s Experience

Interactive Marketing Director

LHWH Advertising & PR

(Privately Held; Marketing and Advertising industry)

September 2004 — Present (5 years 4 months)

Overseeing all aspects of Interactive/online marketing. Specialist in SEO/SEM. Google Certified Professional
Member, Email Experience Council (EEC)
Website marketing strategies, site organization and mapping.

Communication liaison between technical, creative and marketing minds.

Social media marketing - including strategies and training.
Have developed and am implementing a curriculum for training small businesses and not-for-profits to use social media for marketing themselves effectively and cost-efficiently.
Marketing Director

Sheriar Press

(Marketing and Advertising industry)

2004 — 2004 (less than a year)
Marketing Director

Litchfield Real Estate

(Privately Held; 1-10 employees; Real Estate industry)

June 2003 — September 2004 (1 year 4 months)

Responsible for all marketing and advertising for vacation rentals and real estate sales. This included planning and placing advertising, overseeing agency creative and creating supplemental copyrighting for the Web, newspapers and magazines.
Marketing Consultant

Spectrum Marketing, Inc.

(Marketing and Advertising industry)

2001 — May 2003 (2 years )

Strategic Consulting, including marketing plan development and sales strategy for a not-for-profit continuing care retirement community.
Lifecare Consultant

ACTS Retirement Life Communities

(Non-Profit; 1001-5000 employees; Marketing and Advertising industry)

January 2000 — October 2001 (1 year 10 months)

Consultive Sales focusing on the senior market, for a Lifecare Retirement Community.
IT Administrator

The Litchfield Company of SC

(Privately Held; 11-50 employees; Real Estate industry)

1994 — 1997 (3 years )

* Database management and programming - MS Access
* Migration of office from 15+ stand alone DOS based computers to a Windows networked environment
* Server maintenance
* Provided software training for users

Lauren Cobb’s Education

University of Phoenix

MBA , Marketing , 1999 — 2002
Furman University

BA , Theatre Arts , 1980 — 1984

Activities and Societies:

Nesedha Sorority, Furman Singers (80-81), Furman Theatre Guild