Lauren Beyer

Current

Social Media & Fan Outreach Coordinator at PGA TOUR

Past

Communications Coordinator at brass|MEDIA Inc.
Account Coordinator at Brauer Dugan Advertising
Volunteer Coordinator at Special Olympics Oregon

Media Relations Undergrad Assistant at Northern Arizona University
Communications Intern at Portland Trail Blazers
Sports Director at NAU Live!
Promotions Intern at Entercom Portland

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4 more...

Education

Northern Arizona University
University of Limerick

Recommended

3 people have recommended Lauren

Connections

258 connections

Industry

Sports

Lauren Beyer’s Summary

I am a young communications professional in Jacksonville, Florida. In April 2008, I moved here to become the Social Media & Fan Outreach Coordinator at the PGA TOUR, working within the .COM team. Now I assist with the online marketing and content distribution teams to increase the reach of PGATOUR.COMcontent on off-site platforms like Facebook and YouTube. I also keep an eye on social marketing trends and recommend new opportunities for the PGA TOUR and PGATOUR.COM. Finally, I am taking on more PR responsibilities for .COM, and will focus on that initiative much more in 2009.

Formerly, I built and led the Communications department at brass|MEDIA Inc., a multimedia and marketing company focused on young adults and money, from January 2007 through March 2008. In December 2006, I graduated from Northern Arizona University with degrees in Public Relations and Electronic Media. At NAU, I was also involved in NAU Live!, (the student-produced newscast) PRSSA and NAU Athletics’ Media Relations Department.

I have a strong sense of responsibility to give back as much as I can. I currently volunteer through the PGA Tour and Social Spirits Jax. In Corvallis, I served on the United Way Benton County Board of Directors and the Young Professionals of Corvallis executive board. During college, I worked with Special Olympics Oregon, volunteered for SMART, and was a Community Relations Intern for the Portland Trail Blazers during the 2005-06 season.

My future goals include starting my own company to work with individuals who want to give back to their communities, being an advocate for the underserved, and living abroad. I'd also like to work on breaking par for 18 holes, now that I'm closer to the golf course again.

Lauren Beyer’s Specialties:

Social media application, social marketing, relationship building, online outreach, public relations, community relations, internal communications.

Lauren Beyer’s Experience

Social Media & Fan Outreach Coordinator

PGA TOUR

(Non-Profit; 501-1000 employees; Sports industry)

April 2008 — Present (1 year 8 months)

I am building the new position of Social Media & Fan Outreach within the PGATOUR.COM website department. My main objectives include integrating web tools with existing efforts to engage golf and PGA TOUR fans in communities online and off; managing communities online where golf fans can come together; PR for PGATOUR.COM, and internal education and consulting about new media and web tools.
Communications Coordinator

brass|MEDIA Inc.

(Privately Held; 11-50 employees; Public Relations and Communications industry)

January 2007 — April 2008 (1 year 4 months)

brass|MEDIA is a multi-media company that produces content for young adults, by young adults about money and real world stuff. I led all Communications efforts as the Communications Coordinator, until my departure in April 2008. I started at brass immediately following graduation in January 2007 as the PR Specialist for the Student Program.
Account Coordinator

Brauer Dugan Advertising

(Privately Held; 1-10 employees; Marketing and Advertising industry)

May 2006 — August 2006 (4 months)
Volunteer Coordinator

Special Olympics Oregon

(Non-Profit; Non-Profit Organization Management industry)

May 2006 — August 2006 (4 months)
Media Relations Undergrad Assistant

Northern Arizona University

(Educational Institution; 1001-5000 employees; Higher Education industry)

2006 — 2006 (less than a year)
Communications Intern

Portland Trail Blazers

(Privately Held; 51-200 employees; Public Relations and Communications industry)

September 2005 — May 2006 (9 months)
Sports Director

NAU Live!

(Broadcast Media industry)

August 2002 — January 2005 (2 years 6 months)
Promotions Intern

Entercom Portland

(Public Company; 51-200 employees; Broadcast Media industry)

May 2003 — August 2004 (1 year 4 months)

Lauren Beyer’s Education

Northern Arizona University

2002 — 2006

Studied abroad at the University of Limerick during Spring 2005 (February-May) through NAU's International Exchange program.

Activities and Societies:

NAU Athletics - Media Relations Student Assistant (1 semester, 2006)
PRSSA member (2006)
NAU Live! student newscast - Sports Director & Director of show (5 semesters 2002-2004)
Newman Center member
University of Limerick

Int'l Student , Sport Science, Political Science, Media, , 2005 — 2005

Activities and Societies:

Coach - UL club volleyball team

Additional Information

Lauren Beyer’s Interests:

community relations, public relations, social media, brand marketing sports, golf, meeting new people, giving back, coxswain, music, reading...and more

Lauren Beyer’s Groups:

Social Spirits Jax
Young Professionals of Corvallis [VP of Public Relations/Marketing]
Outside Director - United Way of Benton County
PRSA - Oregon Capital Chapter
Young PR Pros (YPRP)
Corvallis Rowing Club
Mid-Valley Volleyball Officials Association
SMART (Start Making a Reader Today) Volunteer
Special Olympics Oregon