LinkedInLaurel Wamsley

Laurel Wamsley

Marketing and Communications Manager at Signal (formerly BrightTag)

Location
Chicago, Illinois
Industry
Marketing and Advertising
Previous
  1. The University of Chicago,
  2. Rackspace Hosting,
  3. Freelance
Education
  1. Ohio University
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500+connections
Ohio University

Ohio University

Media Arts & Studies

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Background

Experience

Marketing and Communications Manager

Signal (formerly BrightTag)
– Present (5 months)Chicago

I manage content marketing and social media for Signal, the global leader in cross-channel marketing technology.

I'm in charge of The Beacon, Signal's blog--I serve as editor or writer of all content that appears there. I manage and execute Signal's social media strategy on Twitter, Facebook, and LinkedIn. I also oversee Signal's monthly client newsletter, and strategize and write copy for Signal's email marketing campaigns.

Marketing, Communications, and Outreach Manager, Computation Institute

The University of Chicago
(1 year 9 months)Chicago

I drive the marketing, outreach, and communications for Globus, a software-as-a-service for moving and sharing big data. It's like Dropbox, but for terabytes of data. I work for the University of Chicago at 1871, Chicago's tech and innovation hub.

• Responsible for driving the marketing, communications, and outreach strategy. Primary audiences are universities, laboratories, and scientists.
• Ideate and execute campaigns targeting prospects and current customers, via a range of channels: email marketing, strategic partnerships, conference presentations and trade shows, webinars, and social media.
• Maintain company blog and solicit posts from subject matter experts on staff, as well as customer stories and use cases. Post content to blog and website via Drupal.
• Take part in selection of key events and conferences to attend; submit proposals for panels and tutorials. Plan and market our own user event, GlobusWorld: develop conference schedule, invite keynotes, coordinate sponsorships.
• Manage relationships and campaigns with key partners, issuing joint press releases and conference panels.
• Responsible for evaluating and implementing marketing tools, including CRM, email marketing, and social media platforms.
• Manage social media accounts and implement social campaigns; write and distribute press releases.

Marketing Program Manager, Customer Storytelling

Rackspace Hosting
(1 year 11 months)Austin, Texas

I handled customer references, content marketing, and case studies at Rackspace, the open cloud company.

• Devised strategy in deploying customer stories in all settings. Created case studies, blog posts, videos, webinars, podcasts, and other content. Wrote, edited, and improved external communications.
• Coordinated all marketing activities featuring Rackspace Cloud customers.
• Cultivated relationships with companies large and small, enlisting customers as authentic partners in communicating Rackspace excellence in product and support.
• Identified customer references for a diverse portfolio of products, use cases, and verticals.
• Advised and aided teams across the business, including sales, public relations, marketing, and support.
• Managed a stable of freelance writers, designers, animators, and in-house videographers to produce high-quality content marketing campaigns.
• Expertly targeted communications to varied audiences, including businesses, developers, and journalists.
• Attended relevant conferences including OpenStack Summit, Cloud Connect, and South by Southwest.

Writer and Multimedia Producer

Freelance
(2 years 7 months)

• Reported for outlets including BBC's Americana and PBS Newshour Online.
• Field audio production for BBC's Radio 4, APM's Marketplace and Dinner Party Download, and NPR's Election 2010 and State of the Re:Union.
• Co-founder of Austin Listening Lounge, a radio producers' collective.

Copywriter, Cloud Product Marketing and Building43

Rackspace Hosting
(6 months)Austin, Texas

• Messaging and writing web content and collateral for Cloud Product Marketing team.
• Pitching, writing, and editing posts and case studies for company blogs.
• Managing all updates, writing posts, and identifying new contributors for Building43.com, a blog about technology startups featuring tech evangelist Robert Scoble.

Producer (temporary), Wait Wait...Don’t Tell Me!

National Public Radio
(1 month)Chicago

• Scoured news reports for stories; wrote jokes and humorous questions for script.
• Interviewed news sources; booked guests for upcoming “Not My Job” segments.

Producer, Elections and News

National Public Radio
(1 year 11 months)Washington, D.C.

• Selected and booked guests, wrote interview questions for live elections coverage in fast-paced environment.
• Produced and edited audio using digital recording equipment and editing software.
• Reported political stories and news spots for NPR; contributed to Vox Politics blog.
• Served as pool reporter for White House, Camp David, and Obama campaign events.
• Scripted, edited, and produced NPR’s weekly “It’s All Politics” podcast.
• Produced and edited interviews and reported pieces on deadline for Morning Edition, All Things Considered, and Weekend Edition.
• Pitched news-pegged stories and guests for future shows at editorial meetings.

Contributing Writer

Slate Magazine
(2 years 6 months)New York City

• Wrote for "Today's Blogs" and "In Other Magazines" columns.
• Reported articles and wrote essays on political and cultural topics. Intern June-August 2005.

Research Assistant

Harvard Kennedy School of Government
(3 months)Cambridge, MA

• Assembled briefings for David Gergen’s speeches and media appearances.
• Researcher for Jedediah Purdy’s book on conceptions of American freedom.
• Wrote copy, contacted media for projects at Harvard’s Center for Public Leadership.

Fact-Checker and Online Writer

Outside Magazine
(4 months)Santa Fe, New Mexico

• Fact-checked features and departments; conducted research for editors and writers.
• Reported and wrote science, sports, and environmental articles for print and online.
• Participated in editorial meetings; evaluated pitches from freelancers.

Education

Ohio University

M.A., Media Arts & Studies

• Public Media Fellow
• Multimedia concentration
• Coursework in media management, marketing, web design, screenwriting, and video production
• Graduate workshops in fiction and nonfiction writing

Activities and Societies: WOUB Public Media

University of North Carolina at Chapel Hill

B.A., History, Political Science, and Creative Writing

• Highest Honors in History. Thesis: "Poetry for the nation: Allen Ginsberg, Robert Lowell, and the politics of literary fame in the 1960s"
• Honors in Creative Writing
• Semester abroad in Prague
• Phi Beta Kappa
• Morehead Scholar

Activities and Societies: North Carolina Fellows leadership development program, Editor-in-Chief of Cellar Door literary magazine, APPLES Service Learning trip leader, UNC Rowing

Cranbrook Kingswood Upper School

Honors & Awards

Berlin Capital Program

German-American Fulbright Commission

The program invites 15 American journalists to Germany to participate in an intensive series of seminars, presentations, and visits to important German media, political, and cultural institutions.

Finalist, Rhodes Scholarship

The Rhodes Trust

Morehead Scholar

University of North Carolina at Chapel Hill

The oldest merit scholarship program in the United States. A four-year full scholarship recognizing leadership, academic excellence, integrity, and athletics.

Skills

  • Blogging
  • Editing
  • Social Media
  • Journalism
  • Editorial
  • Public Relations
  • Cloud Computing
  • Creative Writing
  • Content Management
  • Storytelling
  • Content Marketing
  • Copywriting
  • Audio Editing
  • Marketing Strategy
  • Startups
  • Technology
  • Content Strategy
  • Digital Storytelling
  • Editorial Strategy
  • Multimedia Storytelling
  • Writing
  • Case Studies
  • Customer Reference...
  • Podcasting
  • Big Data
  • SaaS
  • See 11+  See less

Languages

  1. French

Projects

Small Plans(Link)

– Present

My site on cities: why they're great, and how we might make them better.

Volunteer Experience & Causes

Opportunities Laurel is looking for:

  • Joining a nonprofit board

Causes Laurel cares about:

Organizations Laurel supports:

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