Laurelle Johnson, MBA

Laurelle Johnson, MBA

Business Strategist, VC Pitch Coach, Speaker | Aiding Entrepreneurs Nationwide - Tech, Mobile, Ecommerce, Crowd-funding

Location
Greater Los Angeles Area
Industry
Professional Training & Coaching

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Laurelle Johnson, MBA's Overview

Current
  • Creative President at Strategies for Growth
  • Creative President | capital funding pitch coach and strategist for startup entrepreneurs at Strategies for Growth
  • Founding Member | promoting access to venture capital for women-owned startups at Women in LAVA
Connections

500+ connections

Laurelle Johnson, MBA's Summary

Leveraging her background as an executive, strategist, and communications specialist, Laurelle F. Johnson prepares startup entrepreneurs to seek funds from venture capitalists, angel investors, and crowd funding campaigns.

Laurelle is particularly interested in collaborating with technology, mobile, and ecommerce entrepreneurs.

Her focus is on perfecting the startup’s marketing to prospective investors and getting the owners ready for conversations with investors. This can include:

► Analyzing the viability of the business model from an investor’s perspective, assessing the best target markets, and identifying the problem being solved.

► Strategizing content of the executive summary, pitch, business plan, and PowerPoint presentation.

► Developing a compelling pitch that will generate curiosity and interest from prospective investors.

In addition to her work with startups, Laurelle has 20 years of Fortune 500 sales and management experience that includes securing $300+ million in contracts, increasing annual sales 800%, and personally closing deals up to $75 million. She has a Pepperdine MBA and a BA in Communication.

Her business experience, both at high corporate levels and as an entrepreneur, puts her in an ideal position to craft messages that bridge the communication gap between visionary entrepreneurs and discriminating investors.

Laurelle’s most recent startup-focused activities have included:

- Aiding startups in securing $2.0M+ in funding with compelling pitches and materials. One client recently raised $400K.
- Speaking and training on the topic of “How to Pitch to Investors.”
- Participating on Selection Committee at Tech Coast Angels’ Fast Pitch to the Angels Competition for tech startups 6 years running.

Laurelle is available for speaking engagements and seminars, and welcomes opportunities to network with tech, infrastructure, and women-centric startups; text 818-512-6477 or email laurelle (at) laurellejohnson.com.

Laurelle Johnson, MBA's Experience

Creative President

Strategies for Growth

January 2009Present (5 years 9 months) Greater Los Angeles Area

Collaborate with technology startups, entrepreneurs, and growth companies to develop effective presentations to secure venture capital or angel funding, both as a consultant and as a volunteer. Have helped startups raise over $2M.

Selected as coach for pitching events nationwide; have been helping participants seeking capital with fine-tuning their pitches prior to events.

* Established relationships with business accelerators/incubators, Angels and Venture Capital firms.

* Coached clients for presentations at Crowdfunder X pitch competition, resulting in the clients achieving 1st place, 2nd place, and “attaboy.”

*Coached candidates for Women in LAVA, resulting in clients achieving 2nd and 3rd place.

Creative President | capital funding pitch coach and strategist for startup entrepreneurs

Strategies for Growth

January 2009Present (5 years 9 months) Los Angeles, Ca.

Collaborate with technology startups, entrepreneurs, and growth companies to develop effective presentations to secure venture capital or angel funding, both as a consultant and as a volunteer.

* Recently selected as coach for pitching events nationwide; will aid participants seeking capital to fine-tune their pitches prior to events.

Founding Member | promoting access to venture capital for women-owned startups

Women in LAVA

Nonprofit; 1-10 employees; Financial Services industry

October 2011Present (3 years) Los Angeles, Ca.

Collaborated within the Los Angeles Venture Association to create a Strategic Interest Group focused on increasing the accessibility of women-owned businesses to venture capitalists throughout the Los Angeles area. Serve on Steering Committee.

* Completed coaching of first two waves of women-owned businesses seeking capital. Candidates coached made the final cut for the Pitching Event.

* Secured $30,000 donation of branding assessment and consulting from Innovation Protocol, a brand development firm.

Laurelle Johnson, MBA's Projects

  • General Assembly Pitch Perfect Workshop

    • October 2013 to October 2013
    Team Members: Laurelle Johnson, MBA

    You’ve got your company going on and you are ready to raise funds to fuel your growth. But how do I say what I need to say? How do I build confidence to pitch in competitions and to investors?

    The workshop will work allow students to practice their talk, get great feedback for improvements and walk out with a winning pitch. In addition, students will learn to structure and be able to practice answers to investor questions.

  • Crowdfunder.com

    • September 2013 to Present
    Team Members: Laurelle Johnson, MBA

    Taught a 2 hour workshop to the pitching candidates on "Pitching to Win". Attendees TripScope won first place. Mychamberapp.com won second place, Hang Local won the Atta Boy award.

Laurelle Johnson, MBA's Honors and Awards

  • Entrepreneur Mother of the Year

    Working Mother Magazine
    • May 2009

Laurelle Johnson, MBA's Organizations

  • Los Angeles Venture Association/Women in LAVA

    Member of Steering Committee
    • October 2011 to February 2012

    Oversee the creation of Strategic Interest Group, Women in LAVA.

  • National Association of Women Business Owners - Los Angeles

    Membership Committee participant

    Work to create and implement programs focused on the advancement and education of Women Business Owners in the Los Angeles Area.

  • Reading for the Blind and Dsylexic

    Member of Development Committee
    • June 2000 to July 2002

    Worked with committee members to design and implement annual fund-raising event. Resulted in 50K raised for the year. Read once a week for 6 months, textbooks for distribution to students.

Laurelle Johnson, MBA's Skills & Expertise

  1. Sales Strategy
  2. Communication
  3. Account Penetration
  4. Building Customer Relations
  5. Global Business Development
  6. Executive Management
  7. Account Growth
  8. Sales Process
  9. C-level presentation skill
  10. Economic Growth
  11. CRM
  12. Customer Retention
  13. Sales Management
  14. Client Retention Programs
  15. Marketing Strategy
  16. Start-ups
  17. Strategy
  18. Entrepreneurship
  19. Leadership

Laurelle Johnson, MBA's Languages

  • English

    (Native or bilingual proficiency)
  • French

    (Native or bilingual proficiency)
  • Spanish

    (Limited working proficiency)

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