Product and Audience Marketing Lead at Microsoft France
Paris Area, France
- Current
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- Product and Audience Marketing Lead at Microsoft France
- Past
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- Developer and Education Audience Group Manager at Microsoft France
- Academic Audience Group Manager at Microsoft France
- Developer Event Manager at Microsoft France
- Education Marketing Market Assistant at Microsoft France
- Part time Developer at SAMx
- Education
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- ESCP Europe
- Ecole Nationale Supérieure d'Arts et Métiers
- Recommended
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1 person has recommended Laurent - Connections
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427
connections
- Industry
- Computer Software
- Websites
Laurent Ellerbach’s Summary
I have a mixed experience with marketing and technology. I'm an audience marketing specialist. I have lots of experiences in Web 2.0 component usage to deliver a full marketing 2.0 experience.
Laurent Ellerbach’s Experience
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Product and Audience Marketing Lead
Microsoft France
(Public Company; MSFT; Computer Software industry)
July 2006 — Present (3 years 1 month)
Manage a marketing and evangelism team targeting.
Drive Audiences and satisfy them:
* Profesional developers to engage them through online, events and content
* Architects to engage them through online, events and content
* Designers
* Enthusiasts
* Students
* Faculty
Drive product marketing:
* Visual Studio from Express version to Team System
* New Expression products fro Web developers and Designers
Drive platform Adoption:
* Increase .NET platform adoption -
Developer and Education Audience Group Manager
Microsoft France
(Public Company; MSFT; Computer Software industry)
July 2005 — July 2006 (1 year 1 month)
Managing a team
Relationship and partnership with Faculty and Students in Higher-Ed
Imagine Cup contest for students
Organizing events for developers
Providing information for developers through MSDN web site
Relashionhip with communities leaders -
Academic Audience Group Manager
Microsoft France
(Public Company; MSFT; Computer Software industry)
November 1999 — June 2005 (5 years 8 months)
Responsible for relationship with technical Students and Faculty in the Higher-Ed.
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Developer Event Manager
Microsoft France
(Public Company; MSFT; Computer Software industry)
January 1998 — October 1998 (10 months)
In charge of planning, organizing, playing events for Developer in France on developer tools and technology
Relationship with partners to play events -
Education Marketing Market Assistant
Microsoft France
(Public Company; MSFT; Computer Software industry)
March 1997 — December 1997 (10 months)
In charge of Education marketing market to assist a Marketing Manager.
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Part time Developer
SAMx
(Computer Software industry)
January 1993 — September 1997 (4 years 9 months)
Part time Developer position to develop software in parallel of my studies.
Development of applicaiton on Windows using C++, Visual C++ and Visual Basic
Training on developement technologies
Laurent Ellerbach’s Education
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ESCP Europe
Master , Marketing and Communication , 1996 — 1997
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Ecole Nationale Supérieure d'Arts et Métiers
Master , General Ingineering, Mecanical, Production, Design, Electronic, Electrotechnic, Computer Sciences , 1993 — 1996
Additional Information
Laurent Ellerbach’s Websites:
Laurent Ellerbach’s Interests:
Lego, my 2 boys, marketing and techonoly, web 2.0, blogs
