Laura Walther Lane

Current

• President & CMO at Sacred Unions, Inc.

Past

• Bridal Director at Bed Bath & Beyond
• Director, Gift Registry Services at Service Merchandise
• Manager, Public Relations & Special Events at Service Merchandise

• Manager, Special Events at Service Merchandise
• Manager at Kroger

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2 more...

Education

• Middle Tennessee State University

Recommended

4 people have recommended Laura Walther

Connections

169 connections

Industry

Marketing and Advertising

Laura Walther Lane’s Summary

DIRECTOR OF MARKETING
Resourceful leader with over 20 years of marketing achievements implementing high-profile, image-based marketing programs within the consumer luxury and upscale lifestyle industries, both public and private.

SUMMARY
Outstanding record of creating innovative and integrated strategies to develop new and existing customer sales with a proven track record of increasing profits and market share, while reducing costs and streamlining operations.

Recognized “go-to” person with expertise in developing effective brand strategies by creating and establishing key points of differentiation for product and service offerings to generate maximum market awareness, sales and profits.

Effective team builder across all organizational functions establishing buy-in at all levels.

Motivational leader with demonstrated talent building, mentoring, and managing cross-functional teams to peak performance levels.

High-energy multi-tasker, with proven ability to effectively direct all marketing functions, projects, and programs while precisely managing budgets and finances with full P&L responsibility.

Laura Walther Lane’s Specialties:

360º Marketing
Advertising & Social Marketing
Website Development & Management
e-Commerce / Online Marketing
Brand Marketing
Customer Relationship Management
Strategic Planning / Business Development
Account Management
Public Relations
Project / Program Management
Market Research & Analysis
Event Management

Laura Walther Lane’s Experience

• President & CMO

  Sacred Unions, Inc.

  (Marketing and Advertising industry)

  November 2003 — Present (6 years 1 month)

  Operate independent wedding planning company specializing in delivery of a full range of world-class services including hourly wedding consulting, full service planning, wedding day coordination and officiating.

• Bridal Director

  Bed Bath & Beyond

  (Public Company; 10,001 or more employees; BBBY; Retail industry)

  May 1999 — November 2003 (4 years 7 months)

  Directed all aspects of bridal business including store and internet systems, marketing, operations and training.

• Director, Gift Registry Services

  Service Merchandise

  (Public Company; 10,001 or more employees; SMC; Retail industry)

  January 1993 — May 1999 (6 years 5 months)

  Responsible for all Gift Registry operations, marketing and promotions and advertising budgets.

• Manager, Public Relations & Special Events

  Service Merchandise

  (Public Company; 10,001 or more employees; SMC; Retail industry)

  January 1991 — January 1993 (2 years 1 month)

• Manager, Special Events

  Service Merchandise

  (Public Company; 10,001 or more employees; SMC; Retail industry)

  May 1989 — January 1991 (1 year 9 months)

• Manager

  Kroger

  (Public Company; 10,001 or more employees; KR; Retail industry)

  May 1985 — May 1989 (4 years 1 month)

Laura Walther Lane’s Education

• Middle Tennessee State University

  BBA , Business Administration, Marketing & Management , 1980 — 1985

  Self-financed 100% of college tuition, room and expenses without financial aid (scholarships, loans or grants).

Additional Information

Laura Walther Lane’s Interests:

Marketing and strategic planning, website creation and development, ashtanga yoga, Broadway, concerts

Laura Walther Lane’s Groups:

Sedona Wedding Professionals Association

•    Marketing Executives Group
•    Google Group
•    Retail Industry Professionals Group
•    Service Merchandise Alumni
•    Bed Bath & Beyond Alumni

Laura Walther Lane’s Honors:

Sacred Unions, Inc | Voted "THE BEST" in Sedona & Verde Valley | 2008 Readers' Choice Awards

Laura Walther Lane’s Contact Settings

Interested In:

• career opportunities
• job inquiries
• business deals
• reference requests
• getting back in touch