Senior Vice President Media Services & Product Strategy at Business Wire
Miami/Fort Lauderdale Area
- Current
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- SVP Media Services and Product Strategy at Business Wire, A Berkshire Hathaway Company
- SVP Media Services & Product Strategy at Business Wire
- Past
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- VP and General Manager at International Business Chronicle
- Circulation and Marketing Manager at South Florida Business Journal
- Account Executive at The Miami Herald
- Education
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- Florida Atlantic University
- St. Thomas University
- Broward Community College
- Recommended
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12 people have recommended Laura - Connections
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206
connections
- Industry
- Public Relations and Communications
- Websites
Laura Sturaitis’s Summary
Laura Sturaitis has been a featured speaker at national conferences on a variety of new media and online communications topics.
Some recent Speaking Engagements and Publications include:
May 2009: Bulldog Reporter Media Summit "Supercharging the News Release"
Jan 2009: PRSA Teleseminar
Laura Sturaitis’s Specialties:
Media Relations, Wire Industry Specialization, Search Engine Optimization, Social Media, Multimedia & The Press Release, New Media Technologies, Online Communications Strategies and Training, Webinar Education and Presentation.
Laura Sturaitis’s Experience
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SVP Media Services and Product Strategy
Business Wire, A Berkshire Hathaway Company
(Public Company; Public Relations and Communications industry)
May 1992 — Present (17 years 7 months)
As Business Wire's Senior Vice President of Media Services & Product Strategy, Laura Sturaitis heads up Business Wire's Business Development, Media Relations, Content Licensing, Product Development, Information Services and ExpertSource teams in the U.S. She is also a member of Business Wire's Steering Committee, which advises the company's Executive Board.
Laura is responsible for the comprehensive and timely delivery of Business Wire client’s news release to print, broadcast and online media organizations worldwide using Business Wire’s multi-platform delivery methods; and for developing new media tools and services for the distribution, availability and use of those news releases as part of Business Wire’s file of breaking news content.
Laura created both Business Wire University, the company's online training program and Business Wire's award-winning webinar series established in 2006.
Laura and her team created Business Wire’s EON: Enhanced Online News suite of services focusing on Search Engine Optimization and Social Media applications of the news release.
She was also instrumental in the sales and marketing development of the Smart News Release powered by Newstream a joint venture of Business Wire and Medialink, the global leader in the production and distribution of broadcast video services.
Newstream was the first web site to provide services to online journalists, by giving them access to free multimedia news content such as photos, logos, graphics, animation, video and audio from corporations and organizations worldwide.
Prior to becoming SVP, Laura was Business Wire's first VP New Media Development (2000-2007) and before that Florida Regional Manager (1992-2000).
Laura holds a corporate position while based in Fort Lauderdale, Florida. -
SVP Media Services & Product Strategy
Business Wire
(Public Relations and Communications industry)
1992 — Present (17 years )
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VP and General Manager
International Business Chronicle
(Publishing industry)
September 1989 — April 1992 (2 years 8 months)
Founded and launched International Business Chronicle, a biweekly business newspaper covering international business and trade issues as related to South Florida, the Southeastern U.S., Latin America and The Caribbean.
Laura directed the staff heading up the Sales, Circulation, Marketing and Business Operations of the publication. -
Circulation and Marketing Manager
South Florida Business Journal
(Public Relations and Communications industry)
1985 — 1989 (4 years )
Promoted from Account Executive to Circulation & Marketing Manager at this weekly business journal covering business in Dade, Broward, Palm Beach and Monroe counties.
Worked as a manager under three owners of the publication in three years: Scripps Howard, American City Business Journals and Shaw Publishing. -
Account Executive
The Miami Herald
(Public Company; KRI; Newspapers industry)
1983 — 1985 (2 years )
Recruited to The Miami Herald from St. Thomas University to work as an Account Executive first for the Herald's Neighbors section and later for the Broward section.
Laura Sturaitis’s Education
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Florida Atlantic University
MBA , International Business , 1990 — 1992
Member of FAU's inaugural Executive MBA class
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St. Thomas University
BA , English and Communication , 1981 — 1983
- Activities and Societies:
- Graduated Magna Cum Laude
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Broward Community College
AA , English and Communication , 1979 — 1981
