Laura Kern

Current

Account Coordinator at McCue Marketing Communications (to be Project Content TM)
Contract Marketing Specialist at The Wolcott Company

Past

Marketing Coordinator at Broad and Cassel
Market Researcher at Darden Restaurants
Public Relations Intern at PUSH

Public Relations Intern at Consensus Communications
Public Relations Intern at Metro Orlando EDC
Publicity Department Intern at Universal Orlando

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3 more...

Education

University of Central Florida

Recommended

7 people have recommended Laura

Connections

232 connections

Industry

Public Relations and Communications

Websites

My Facebook

Laura Kern’s Summary

Exhibits strategic knowledge and judgment. Enjoys working in a fast-paced environment, and has a skill for problem solving. Works independently with a highly productive approach. Extremely organized, dependable person who takes pride in her work.

PROFESSIONAL ACTIVITIES:
- Florida Public Relations Association, Orlando Area Chapter (Member since 2004): Board member since 2007. Roast and Toast event chair, 2008 (Raised over $33,000 for student scholarships). Treasurer, 2008-2009.
- Central Florida C.A.R.E. Program, Marketing Chair
- Legal Marketing Association, Member
- Cystic Fibrosis Foundation, 2007 Food & Wine Festival Media Relations volunteer

Laura Kern’s Specialties:

Content Strategy - Writing
- Brand management
- Communication plans
- Market research
- Advertising research and budgeting
- Internal communications
- Web site concept management
- Familiar with Microsoft Word. Excel, Access, PowerPoint, and Outlook
- Proficient in Adobe Photoshop
- Internet, social networks & technologically savvy
- Basic knowledge of HTML
- Familiar with LexisNexis, Bacons Media Source, Online Photo Galleries

Laura Kern’s Experience

Account Coordinator

McCue Marketing Communications (to be Project Content TM)

(Public Relations and Communications industry)

August 2009 — Present (5 months)

Developing strategic content for travel and tourism clients online presence, including online assessments, social network strategy, and media and blogger relations. Currently serving local and international travel industry (DMO) clients.
Contract Marketing Specialist

The Wolcott Company

(Privately Held; Public Relations and Communications industry)

May 2009 — Present (8 months)

Freelance position. Conducted B2B research for a national wholesale flooring company. Assisting research and development of a major water public information outreach campaign in Southern California, including focus group research.
Marketing Coordinator

Broad and Cassel

(Privately Held; Law Practice industry)

August 2006 — August 2009 (3 years 1 month)

Managed redesign of Web site from concept through launch communication plans. Managed intranet, sponsorships & community involvement initiatives, internship program. Developed online professional networking firm policy, strategy and roll out plan. Coordinated 175-attorney retreats, advertising, marketing materials (writing & production), office relations. Supported department in all marketing objectives and other attorney services.
Market Researcher

Darden Restaurants

(Public Company; 10,001 or more employees; Restaurants industry)

June 2004 — May 2006 (2 years )

Market research for different branches of Darden Restaurants.
Public Relations Intern

PUSH

(Privately Held; 51-200 employees; Marketing and Advertising industry)

February 2006 — April 2006 (3 months)

Supported Public Relations campaigns with research, news releases and other projects.
Public Relations Intern

Consensus Communications

(Privately Held; 11-50 employees; Information Technology and Services industry)

August 2005 — February 2006 (7 months)

Planned a successful community event for Commissioner Linda Stewart, resulting in 27 participants and over 600 attendees. Created media lists, pitch letters and news releases. Researched data and developed marketing materials and case studies.
Public Relations Intern

Metro Orlando EDC

(Public Relations and Communications industry)

May 2005 — August 2005 (4 months)

Assisted director of public relations with marketing and communication projects, including news releases, newsletter articles, media alerts and other various projects.
Publicity Department Intern

Universal Orlando

(Public Company; 10,001 or more employees; Entertainment industry)

January 2005 — May 2005 (5 months)

Monitor of media clips and lists. Various responsibilities including: attendance at photo/video shoots and media personality visits, assisted in researching and planning for events, and wrote media alerts for events.

Laura Kern’s Education

University of Central Florida

B.A. , Advertising and Public Relations with a minor in Political Science , 2003 — 2006

Graduated Cum Laude GPA: 3.8/4.0
Involved in many clubs on campus, event volunteer and recipient of distinctive awards:
● Quotes Board Member: PR Director
● Knight Images Awards: Placed in 5 categories
● Roast and Toast Scholarship Recipient
● PRSA Outstanding Future PR Professional Award Recipient

Activities and Societies:

Quotes

Additional Information

Laura Kern’s Websites:

My Facebook

Laura Kern’s Interests:

Web 2.0, social media and networks, new technology, travel and tourism, education and transportation industries, all areas of public relations and marketing (internal, external, PR 2.0, etc.), politics, recreational travel, Equestrian riding, professional networking

Laura Kern’s Groups:

Current: PRSA, UCF Alumni Association
Past: FPRA, PRSA, UCF Alumni Association, Nicholson School of Communication Alumni Chapter, CARE Program, CF of Central Florida