Laura Ries

Current

• President at Ries & Ries

Past

• Assistant Account Executive at TBWA Advertising

Education

• Northwestern University

Recommended

4 people have recommended Laura

Connections

500+ connections

Industry

Marketing and Advertising

Laura Ries’s Summary

Laura is a leading brand consultant, best-selling author, sought after speaker and media personality frequently appearing on Fox News, Fox Business, CNN, CNN Headline and CNBC.

She is the co-author with Al Ries of several branding classics including The 22 Immutable Laws of Branding, The Fall of Advertising & the Rise of PR, The Origin of Brands and her latest War in the Boardroom.

Watch her video reports at www.RiesReport.com.
Read her blog at www.RiesPieces.com.

Laura Ries’s Specialties:

marketing strategy, branding strategy, brand management, advertising, PR, positioning, focusing

Laura Ries’s Experience

• President

  Ries & Ries

  (Partnership; 1-10 employees; Marketing and Advertising industry)

  September 1994 — Present (15 years 3 months)

• Assistant Account Executive

  TBWA Advertising

  (Public Company; 5001-10,000 employees; Marketing and Advertising industry)

  June 1993 — July 1994 (1 year 2 months)

  Account planning responsibilities for the Evian and Woolite accounts.

Laura Ries’s Education

• Northwestern University

  Communications , 1989 — 1993

  Graduated with highest distinction in top 2% of class

  Activities and Societies:

  Kappa Kappa Gamma

Additional Information

Laura Ries’s Interests:

Skiing, photography, horseback riding

Laura Ries’s Groups:

American Marketing Association

•    Northwestern University Alumni
•    Next Gen Market Research (NGMR) The fastest growing Consumer Insights group
•    Atlanta's Top 40 Under 40 Alumni Group
•    Atlanta Ad Club
•    The Brand Show

Laura Ries’s Honors:

Management Guru: Business 2.0 magazine
Top 40 Under 40: Atlanta Business Chronicle