Laura Massobrio

Current

Senior consultant, Global Business Services - Strategy&Change at IBM

Past

Teacher - Master "Comunicazione e progettazione web" at Istituto Europeo di Design
Consultant in Customer Experience, Branding, Usability & Design – Innovation Center at IBM

Education

Politecnico Torino
Liceo Scientifico

Recommended

3 people have recommended Laura

Connections

93 connections

Industry

Management Consulting

Laura Massobrio’s Summary

I have 8 years experience as senior consultant in IBM.
My core competences are organisational analysis, multichannel customer experience management, knowledge management, online marketing & communication, change management and project management.

Actually I'm focused on web 2.0 - strategy and marketing and multichannel customer experience management.

Laura Massobrio’s Specialties:

Expert in:
- multichannel customer experience management
- client business environment analysis
- knowledge management
- client organisation and processes analysis and design
- change management
- online marketing & communication

Laura Massobrio’s Experience

Senior consultant, Global Business Services - Strategy&Change

IBM

(Public Company; 10,001 or more employees; IBM; Management Consulting industry)

May 2005 — Present (3 years 5 months)

Senior consultant in Strategy & Change service area: Subject Matter Expert in Multichannel Customer Experience Management , Web2.0 and Enterprise 2.0 strategy, OnDemand Workplace design, Knowledge Management.
Teacher - Master "Comunicazione e progettazione web"

Istituto Europeo di Design

(Privately Held; 51-200 employees; Education Management industry)

September 2004 — November 2007 (3 years 3 months)

Each year I lecture at IED in the master CPweb the module "Multichannel Design"
Consultant in Customer Experience, Branding, Usability & Design – Innovation Center

IBM

(Public Company; 10,001 or more employees; IBM; Internet industry)

January 2000 — April 2005 (5 years 4 months)

As an Application, Content Strategy Consultant and Project Manager, I have been focused in large companies Internet, Extranet and Intranet projects.

I had responsibility in:
-client business environment analysis
-client organisation and processes analysis
-assessment and comparative positioning of client's web site against competitors
-user requirements analysis
-user scenarios definition
-multichannel customer experience design
-knowledge management process analysis and design
-project management and team leading
-client organizational structure analysis and redesign

I have specific competences in Marketing and Communication, Knowledge & Content Management and Usability.
I worked for clients belonging to different industries both in Italy and abroad, with a strong collaboration with IBM global competencies network.

Main achievements:
-Subject Matter Expert for Customer Experience Management offering.
-High levels of Customer Satisfaction in all projects.

Laura Massobrio’s Education

Politecnico Torino

Management engineering September 1994 — November 1999

Activities and Societies:

In the Board of AIGEST, management engineers' association
Liceo Scientifico

Additional Information

Laura Massobrio’s Interests:

content strategy, branding, user centric design, scuba diving, usability research, web surfing: new trends and innovation, travel.

Laura Massobrio’s Groups:

The Greater IBM Connection: IBM's alumni program for past and present IBM employees
AIGEST Associazione Laureati Ingegneria Gestionale (Politecnico Torino)
World Wildlife Fund
Web 2.0
GoSecure