Laura Lee Dooley

Current

• Online Engagement Strategist at World Resources Institute
• Youth Leader at FUMC Youth

Past

• Online Engagement Strategist, World Resources Institute at eMetrics Optimization Summit
• Internet Strategist / Webmaster at World Resources Institute
• Associate at World Resources Institute

see less...

Education

• Westminster College

Connections

181 connections

Industry

Internet

Laura Lee Dooley’s Summary

Laura Lee is the Online Engagement Strategist for World Resources Institute. She is a member of the Web Analytics Association and NTEN-Nonprofit Technology Network.

Laura Lee has been with WRI since 1986, holding positions of growing responsibility. In 1996, she created WRI’s first web site, spent the next ten years moving it from a static collection of pages to a dynamic collection of data. She continues to raise our bar of excellence by building online tools and information, providing strategic development advice and measuring engagement of WRI’s online community.

Laura Lee’s current focus is on web analytics and metrics, online marketing, social media outreach, and online community development.

Laura Lee began working with multimedia communications technologies in the early 1980s, first as a journalist then moving into radio and television and finally into the online space.

Prior to joining WRI, she worked in the telecommunications law firm of Fly, Shuebruk, Gaguine, Boros, Schulkind and Braun (Washington, DC; 1983-86), at WKPS-FM and cable-TV station WWNW, New Wilmington, PA (1979-1983), and as assistant to Pennsylvania State Legislator Al Rasco (Pittsburgh, PA; 1978). Prior to that she was an editor/writer for a local newspaper.

Laura Lee has been an active participant in:

* NTEN - Nonprofit Technology Network
* Web Analytics Association
* Web Manager’s Roundtable
* HTML Writers Guild
* World Organization of Webmasters
* Toastmasters International

In her spare time she serves as a Youth Leader with the Fairlington United Methodist Youth Group in Alexandria, Virginia.

Laura Lee graduated from Westminster College with a degree in telecommunications and minors in art and religion. Originally from Pittsburgh, Pennsylvania, she now lives in Arlington, Virginia with her husband, two sons, and two poodles.

Laura Lee Dooley’s Specialties:

Internet Strategy, Online Marketing, Online Writing, Web Analytics, Usability, Information Architecture, Social Media. Technology/Software: ColdFusion, SQL Server, Windows IIS; familiarity with Drupal, MySQL, PHP5, Javascript, CSS; Microsoft Office (Word, Excel, PowerPoint, Access, Outlook, etc.); Adobe/Macromedia Suite (Acrobat, Photoshop, ImageReady, Illustrator, Dreamweaver, PageMaker, etc.); Some experience with Flash.

Laura Lee Dooley’s Experience

• Online Engagement Strategist

  World Resources Institute

  (Non-Profit; 51-200 employees; Think Tanks industry)

  October 2007 — Present (2 years 2 months)

• Youth Leader

  FUMC Youth

  (Religious Institutions industry)

  2001 — Present (8 years )

  Help organize and lead events with youth grades 6-12. Facilitate Senior High (grades 9-12) Sunday School. Lead worship (including play guitar). Track online best of sites for worship and learning resources. Organize annual trip to Creation Festival NE. Read -- a lot! Provide support for Youth Director. Be a friend. Have great fun!

• Online Engagement Strategist, World Resources Institute

  eMetrics Optimization Summit

  (Internet industry)

  2009 — 2009 (less than a year)

• Internet Strategist / Webmaster

  World Resources Institute

  (Non-Profit; 51-200 employees; Think Tanks industry)

  October 1999 — September 2007 (8 years )

  as Internet Strategist/Webmaster Laura Lee dooley developed online tools and applications, oversaw content development for web and other electronic postings, developed and posted electronic presentations, and researched the work of other organizations online. She worked to expand WRI's Internet capacity to include online research tools, multimedia presentations, searchable databases, e-commerce, and e-fundraising. Focusing on individual projects at WRI, Dooley developed internet strategies for expanding the reach of WRI's policy research and technical assistance to a global online audience. Her overarching goal was to meet the needs of the growing community of online users for WRI's research.

• Associate

  World Resources Institute

  (Non-Profit; 51-200 employees; Think Tanks industry)

  October 1991 — September 1999 (8 years )

  As a Communications Associate, Laura Lee Dooley was involved in developing and implementing events and outreach strategies for the Biological Resources Program at WRI (now the People and Ecosystems program) including the United Nations Convention on Biodiversity along with activities related to the United Nations Conference on Environment and Development (UNCED: aka Rio Summit) and the follow-up United Nations Commission on Sustainable Development, the Clinton Administration President's Council on Sustainable Development (PCSD), and further developing WRI's Website, launched in 1986.

Laura Lee Dooley’s Education

• Westminster College

  Bachelor of Arts , Telecommunications; minors in art and religion , 1979 — 1983

  While I haven't pursued additional formal educational degrees, I have continued to be an active learner by actively seeking out and participating in training opportunities in the areas of computer application development, communication, marketing and public relations, data and analytics, language arts, and multimedia.

  Activities and Societies:

  Orchestra scholarship (Viola), WKPS-FM, WWNW Cable TV New Wilmington, Y103

Additional Information

Laura Lee Dooley’s Interests:

Music, reading, swimming, creating

Laura Lee Dooley’s Groups:

NTEN - Nonprofit Technology Network, Web Analytics Association, Web Manager's Roundtable, HTML Writers Guild, World Organization of Webmasters, Toastmasters International, FUMC Youth Group

•    Nonprofit Technology Network (NTEN)
•    NetSquared
•    Inbound Marketers - For Marketing Professionals
•    Web Analytics Association
•    eMarketing Association Network
•    The-Green-Group.com
•    Fans of Mashable
•    Green
•    World Resources Institute
•    India China Americas Institute
•    The Energy Collective
•    Organic Network
•    Think Green
•    Nature Conservancy
•    Westminster Connect
•    Non Profit Network - MojaLink
•    Digital_Nomads
•    GreenBiz.com -- Green Business Professionals
•    Cleantech Group LLC
•    °AdaptAbility - The Climate Adaptation Network
•    Mass Transit
•    Technical Green - Green Jobs and Resources
•    Policy Researchers
•    Web Managers Roundtable
•    Green, Sustainability, & Corporate Social Responsibility (CSR) - Chloregy
•    NextBillion.net
•    Trusted Business Advisor (VAR)
•    United Nations Sustainable Development
•    eMetrics Speaker
•    Cleantech Social
•    Climate
•    eMetrics Marketing Optimization Summit
•    Business & Ecosystem Services Professionals

Laura Lee Dooley’s Honors:

Identified as one of the The Most Influential Women in Nonprofit Technology - http://www.fastcompany.com/blog/beth-kanter/beths-blog-fast-company/women-nonprofit-technology-who-rock

Laura Lee Dooley’s Contact Settings

Interested In:

• career opportunities
• reference requests
• getting back in touch