Laura Lambeth

Current

Technology Writer and Healthcare Writer at Lambeth Marketing Communications

Past

Senior Copywriter and Content Lead at AvreaFoster
Public Relations Manager at Chase Paymentech
Copywriter at Griffith Phillips Creative

Account Manager at Paladin Marketing and Creative Staffing
PR Account Executive at Dawson Duncan Communications
Corporate Communications Manager at Osteopathic Health System of Texas
Corporate Sales Director at Casa Manana. Inc.

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Education

The University of Texas at Arlington
Western Hills High School

Recommended

7 people have recommended Laura

Connections

90 connections

Industry

Marketing and Advertising

Websites

Laura Lambeth’s Summary

10+ years of experience in marketing communications.

Laura Lambeth’s Specialties:

IT, healthcare, banking/financial services

Laura Lambeth’s Experience

Technology Writer and Healthcare Writer

Lambeth Marketing Communications

(Marketing and Advertising industry)

May 2009 — Present (8 months)

Specialized in creating engaging content about technology products and services and health-related subjects.
-Develop marketing strategy and integrated campaigns
-Write white papers, case studies and other print collateral, web content, HTML emails, competitive analyses, ghost-written articles
-IT expertise: service management, cloud computing, data security, BPM
-Healthcare expertise: Heart health, stroke, disease prevention, osteopathic medicine, sleep medicine
Senior Copywriter and Content Lead

AvreaFoster

(Public Company; OMC; Marketing and Advertising industry)

May 2006 — May 2009 (3 years 1 month)

Writer:
•As lead writer on IBM, wrote high volumes of marketing-focused, technical content for data sheets, white papers, solution sheets, IT brochures, fliers, and 20- to 32-page catalogs on deadline. (About 100 projects annually).
•Concepted and wrote ad copy for Medical City Hospital, Expedia, BBVA Compass Bank, Regus and Chase Paymentech.
•Developed original messaging for large-scale marketing launches for IBM.

Team leader (IBM):
•Apprised team of marketing focus and campaign messages.
•Helped IBM develop and refine messaging, ensured content quality, and acted as brand steward for the agency’s largest account.
•Hired and supervised freelance writers, resolving content and process-related questions and issues, and ongoing training for as many as 8 writers simultaneously. Doubled pool of freelancers (through recruitment and training) during one of the agency’s busiest quarters.
•Provided training and leadership for 7 account service team members in past 3 years.
•Provided account management and strategy for organic growth of this $1M+ account.
•Maintained persistent client-facing role, leading kickoff calls, interviewing subject matter experts and cultivating ongoing client relationships.
•Launched and led quarterly team meetings.
•Spearheaded and wrote 70-page IBM RFP response leading to subsequent certification as an approved vendor and enabling agency to retain and grow the account.
Public Relations Manager

Chase Paymentech

(Public Company; Financial Services industry)

2003 — 2006 (3 years )

•Managed media, community relations.
•Wrote articles for publication in trade magazines regarding industry trends.
•Wrote all press related materials, distributed and served as company spokesperson.
•Served as liaison between CEO and employees regarding public relations direction and directives.
•Served as voice of CEO and other executive officers on behalf of company in PR communications, external and internal.
•Oversaw messaging related to damage control/crisis PR.
•Managed corporate giving committee.
Copywriter

Griffith Phillips Creative

(Marketing and Advertising industry)

2000 — 2003 (3 years )

•Wrote copy for print advertising, brochures, presentations, annual reports, websites, e-newsletters, and press releases for Verizon, Nortel Networks, Datamax, iXP Corp., the Salvation Army and the Spina Bifida Association of Dallas.
•Assisted in developing and building on marketing strategies and branding for clients.
Account Manager

Paladin Marketing and Creative Staffing

(Public Company; MPS; Staffing and Recruiting industry)

2000 — 2000 (less than a year)

•Marketed Dallas office of national staffing company through special events and other promotions.
•Recruited and interviewed and placed professionals for communications positions.
PR Account Executive

Dawson Duncan Communications

(Marketing and Advertising industry)

1999 — 2000 (1 year )

•Wrote copy for newsletters, marketing materials, intranet sites and press releases for Verizon and Zale Lipshy University Hospital.
•Managed media relations and PR events for clients in health care, banking, telecommunications and nonprofit.
Corporate Communications Manager

Osteopathic Health System of Texas

(Marketing and Advertising industry)

1997 — 1999 (2 years )

•Developed collateral for internal and external audiences and wrote monthly newsletter.
•Managed all media relations for health system and marketed health system departments.
Corporate Sales Director

Casa Manana. Inc.

(Non-Profit; Entertainment industry)

1995 — 1996 (1 year )

Laura Lambeth’s Education

The University of Texas at Arlington

Bachelor's , Journalism , 1900 — 2000

First place in live editorial writing competition, Texas Intercollegiate Press Association.

Activities and Societies:

The Shorthorn (student newspaper)-Writer and News Editor
Western Hills High School

Diploma , 1900 — 2000