Laura Lake

Current

Partner at V3 Integrated Marketing Solutions
Founder at TwoSalesGirls.com
Editor/Guide for Marketing at About.com at About.com

Marketing Consultant at LauraLake.com

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1 more...

Past

Founder at The Practice Pros - Medical Marketing and Consulting Agency
Director of Strategy at ClickSpeed
Director of Operations / Marketing at PartnerCentric, Inc.

Marketing Manager / Business Development at Plattform Advertising Agency

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1 more...

Education

Missouri State University

Recommended

7 people have recommended Laura

Connections

264 connections

Industry

Marketing and Advertising

Websites

Laura Lake’s Summary

Laura has been involved in the interactive and traditional marketing industry since 1998. In the last 10 years she has seen e-commerce evolve into a viable industry. She is a well known marketing consultant in the Kansas City area.

She brings a user-centered perspective to marketing that promotes mutual benefits for both advertisers and consumers. Marketing is her passion.

Laura Lake got her marketing chops the old fashioned way. She earned them. Through years of experience in the marketing industry, Lake has helped thousands of business owners and marketing professionals with her down-to-earth writing, consulting and lectures. Her fresh perspective allows even small companies to benefit from marketing power without spending thousands of dollars.

Lake’s success in the marketing world comes from her understanding of the challenges company face. She is a sought-after consultant who helps companies commit the necessary time to research, marketing strategy and development.

Author of : Consumer Behavior for Dummies, published in May of 2009 by Wiley Publishing

Published in the following textbooks:

Beginning Business,: NSW Business, HSC
Basic Marketing Research Textbook, Thomas Learning

Featured in trade magazines such as:
Missouri Medicine, the Journal of the Missouri State Medical Association
NSCA Building Connections

Laura Lake’s Specialties:

Expertise includes the development of both traditional and interactive marketing initiatives.

Branding/Positioning
Public Relations
Marketing Plan Development
Market Research
Sales Cycle Development / Planning

Affiliate Management / Consulting
Search Engine Optimization (both paid and organic)
Interactive Public Relations
Viral/Buzz Marketing
Blog Marketing
Web Analytics
Conversion Analysis
Social Media Marketing (Twitter, Facebook, LinkedIn, etc)

Laura Lake’s Experience

Partner

V3 Integrated Marketing Solutions

(Privately Held; Marketing and Advertising industry)

July 2009 — Present (5 months)
Founder

TwoSalesGirls.com

(Marketing and Advertising industry)

December 2008 — Present (1 year )

TwoSalesGirls, is a company that unites professional women in sales and business to help empower and motivate them using innovative podcasts, weekly sales tips, seminars and a good dose of positive motivation. We work to provide professional women with the resources they need to take their careers to the next level.
Editor/Guide for Marketing at About.com

About.com

(Public Company; Marketing and Advertising industry)

March 1997 — Present (12 years 9 months)
Marketing Consultant

LauraLake.com

(Marketing and Advertising industry)

January 1997 — Present (12 years 11 months)
Founder

The Practice Pros - Medical Marketing and Consulting Agency

(Privately Held; Marketing and Advertising industry)

August 2008 — July 2009 (1 year )
Director of Strategy

ClickSpeed

(Public Company; 11-50 employees; Internet industry)

November 2006 — March 2008 (1 year 5 months)
Director of Operations / Marketing

PartnerCentric, Inc.

(Privately Held; 11-50 employees; Marketing and Advertising industry)

June 2004 — November 2006 (2 years 6 months)
Marketing Manager / Business Development

Plattform Advertising Agency

(Privately Held; 51-200 employees; Marketing and Advertising industry)

March 2003 — June 2004 (1 year 4 months)

Laura Lake’s Education

Missouri State University

Additional Information

Laura Lake’s Websites:

Laura Lake’s Interests:

marketing, advertising, internet media, online media, lead generation, affiliate marketing, search engine optimization, seo, marketing online medical marketing physican marketing practice marketing