LinkedInLaura Hendriksen
Laura Hendriksen

Laura Hendriksen

Business Development Exec delivering results within Internet Infrastructure

Location
San Francisco Bay Area
Industry
Internet
Current
  1. Dyn
Previous
  1. Internet Systems Consortium, Inc,
  2. NOMINUM,
  3. Paix.net (now owned by Equinix)
Education
  1. Stephen F. Austin State University
Recommendations5 people have recommended Laura
500+connections

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500+connections
Dyn

Dyn

Director, Network Partnerships

– Present

View full profile

Background

Summary

Motivated and creative senior-level professional with strong business development, marketing, strategic partnership and leadership skills driven by a passion for growing businesses around evolving technology and exceeding goals. Known to get the job done leading by example and motivating others while always ready to dive in when needed.

Specialized knowledge in Open Source software and Internet infrastructure. 

 Core strengths and expertise include a thorough grasp of the sales process and digital marketing methods and their interdependence. Proven ability to quickly grasp technology concepts and effectively communicate them as business benefits. Believer in Open Source and the power of community. Track record of building and motivating teams that surpass expectations and goals. Technology and product evangelist.



Experience

Director, Network Partnerships

Dyn
– Present (less than a year)Redwood City, CA

Dyn solutions are at the core of Internet Performance. Through traffic management, message management and performance assurance, Dyn is connecting people through the Internet and ensuring information gets where it needs to go, faster and more reliably than ever before.

Working closely with the Dyn Architecture team, my focus is identifying key partners and expanding targeted existing relationships in support of the core network via emerging platforms and services.

Vice President, Business Development and Marketing

Internet Systems Consortium, Inc
(11 years)Redwood City, CA

Non-profit Open Source Software and Services organization specializing in DNS and DHCP with for-profit subsidiary offering professional services. Known in the industry as “The BIND people.”

Vice President, Business Development and Marketing
• Grew revenue from 400K to over 10M
• Managed relationships with key partners and customers
• Defined and created collateral for Enterprise and Partner subscription programs
• Launched and managed webinar and lead generation programs
• Led marketing team responsible for all customer outreach and social media programs
• Directed product marketing activities to guide future product development
• Drove adoption and implementation of Sugar CRM system

Director of Business Operations
• Maintained ISC mission focus while leading transition of ISC to a sustainability
• Grew new and renewal revenue by 50% year over year by redefining Software Forums, BIND
and DHCP membership programs
• Launched Support and Consulting Service businesses to create sustainable revenue stream
• Initiated and supported creation of Training program to provide revenue and raise awareness
• Managed Custom Software Development initiative funding specific features OS software projects
• Overall responsibility for sales, marketing, product management, finance, HR and legal

Director of Corporate Communications

NOMINUM
(3 years)Redwood City, CA

• Responsible for all aspects of corporate marketing and product marketing during early stage of company
• Hired and built strong marketing team
• Created corporate and customer collateral suites
• Developed corporate and product messaging
• Planned and implemented lead generation programs
• Supported sales and business development teams with customer and partner strategic plans and presentations
• Developed and managed events and speaker program

General Manager

Paix.net (now owned by Equinix)
(1 year)

(Subsidiary of Metromedia Fiber Network at the time. Now owned by Equinix)
First commercial, neutral Internet Exchange point for Service Provider peering with router and content collocation facilities
General Manager
•Full P & L responsibility
•Grew Revenue by 75%
•Retained 100% of staff through divesture from Compaq and start-up of PAIX.net
•Created business plan for deployment of PAIX business model world-wide
•Selected and staffed core Executive team to move business forward
•Managed strategic/enabling customer relationships
•Motivated and led team through acquisition by AboveNet and subsequently MFN
•Presented and promoted PAIX business model and plans to MFN Executive staff
•Successfully completed transition from research business prototype to self-sufficeint company

PAIX General Manager/Business Development/Sales

Digital Equipment Corp/Compaq
(3 years)

•Full P & L responsibility running at 50% gross margin
•Overall responsibility for staffing, operations and sales
•Designed and implemented expansion plans within budget
•Participated in divestiture process
Started as Business Development Manager, PAIX
•Identified, targeted and closed key ISP and Content Provider customers
•Developed presentations and key messages
•Created pricing model and strategy
•Provided presentations and tours for customers visiting under
Corporate Executive Research Visit Program

Marketing Development Specialist

Digital Equipment Corporation
(2 years 7 months)Santa Clara, CA

New Business Development Group
- Prepare and deliver sales and marketing presentations to leverage AlphaServer business
- Identify, profile and target local and regional ISPs for marketing campaigns
- Initiate, develop and implement demand creation campaigns
- Identify and recruit partners to focus on “new” accounts
- Design and implement demand creation campaigns with partners for Northern California

Volunteer Experience & Causes

Troop Leader, Advisor for Middle & High School Troops

Girl Scouts of Northern California
Children

Ambassador Troop Leader and older girl consultant for Service Unit

Opportunities Laura is looking for:

Causes Laura cares about:

Organizations Laura supports:

Skills

  • Business Development
  • Product Marketing
  • Product Management
  • Sales Management
  • Marketing Strategy
  • Marketing Communications
  • Executive Positions
  • Start-ups
  • Mobile Content
  • Network Architecture
  • Strategic Planning
  • Lead Generation
  • Positioning
  • Project Management
  • Strategic Partnerships
  • Go-to-market Strategy
  • Data Center
  • Salesforce.com
  • Business Alliances
  • Telecommunications
  • Team Leadership
  • Solution Selling
  • Networking
  • Open Source
  • Channel
  • Security
  • Cloud Computing
  • Competitive Analysis
  • Mobile Devices
  • Strategy
  • Enterprise Software
  • New Business Development
  • Program Management
  • Demand Generation
  • Cross-functional Team...
  • SaaS
  • Selling
  • Leadership
  • Management
  • Professional Services
  • DNS
  • Team Management
  • Sales
  • Account Management
  • Marketing
  • Internet Services
  • Sales Operations
  • IPv6
  • IP
  • Network Security
  • See 35+  See less

Education

Stephen F. Austin State University

Bachelor of Business for Select Students, Accounting & Computer Science

Activities and Societies: Beta Alpha Psi

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