Laura Heinrich

Current

• Senior Director Solutions Marketing at FICO

Past

• Principal Consultant at Chocolate Vine
• SVP Marketing at MarkMonitor
• VP Marketing at Digex

• Director, Product Marketing at GTE Internetworking
• Vice President, Product Marketing at Genuity
• Manager, Information Systems at Bechtel
• Manager, Information Systems at First Nationwide Bank

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4 more...

Education

• California State University-Sacramento

Recommended

2 people have recommended Laura

Connections

161 connections

Industry

Marketing and Advertising

Websites

• My Website
• My Blog

Laura Heinrich’s Summary

Marketing professional with deep experience helping multiple B2B technology companies increase revenues and gain market share. I've taken my experiences over the last 20 years and developed a consulting practice, Chocolate Vine, exclusively focused on developing effective webinar programs for B2B clients. With a highly educational approach, innovative ways to find prospects online and a focus on integration with existing marketing programs, Chocolate Vine assists clients to grow business and position themselves as thought leaders in their industry.

Laura Heinrich’s Specialties:

Webinars, Lead Generation, B2B Strategy and Positioning, New Media, Product Marketing, Public Relations

Laura Heinrich’s Experience

• Senior Director Solutions Marketing

  FICO

  (Public Company; FIC; Computer Software industry)

  2008 — Present (1 year )

• Principal Consultant

  Chocolate Vine

  (Marketing and Advertising industry)

  March 2005 — September 2008 (3 years 7 months)

  Chocolate Vine is a consulting practice exclusively dedicated to producing and promoting quality webinar programs for B2B companies for the purpose of lead generation.

• SVP Marketing

  MarkMonitor

  (Privately Held; 51-200 employees; Computer Software industry)

  October 2003 — February 2005 (1 year 5 months)

• VP Marketing

  Digex

  (Public Company; 201-500 employees; digx; Computer Software industry)

  August 2000 — October 2003 (3 years 3 months)

• Director, Product Marketing

  GTE Internetworking

  (Public Company; 5001-10,000 employees; GTEI; Computer Software industry)

  January 1998 — July 2000 (2 years 7 months)

• Vice President, Product Marketing

  Genuity

  (Public Company; 51-200 employees; Computer Software industry)

  September 1995 — January 1998 (2 years 5 months)

• Manager, Information Systems

  Bechtel

  (Privately Held; 10,001 or more employees; Construction industry)

  January 1987 — September 1995 (8 years 9 months)

  Note: Left this position between 1988 - 1990 to work for First Nationwide Bank. Returned to Bechtel in 1990.

• Manager, Information Systems

  First Nationwide Bank

  (Banking industry)

  October 1988 — October 1990 (2 years 1 month)

Laura Heinrich’s Education

• California State University-Sacramento

  B.S. , Computer Science , 1983 — 1986

Additional Information

Laura Heinrich’s Websites:

• My Website
• My Blog

Laura Heinrich’s Interests:

Webinars, Webcasts, Webinar Consulting, Marketing Consulting, B2B Marketing, Lead Generation, Marketing Strategy, New Media

Laura Heinrich’s Groups:

Bay Area Independent Consultants Meetup, Women in Consulting, linksv

•    Link Silicon Valley, LLC
•    Marketing Executives Group
•    Global Association of Risk Professionals (GARP)
•    BaileyHoffmann Networks - Risk Management and Compliance Experts
•    Treasury Management Network
•    Financial Risk Management Network
•    Credit Risk Managers
•    Risk, Regulation & Reporting
•    Bank Treasury and Financial Risk Management

Laura Heinrich’s Honors:

NACHA award for designing the nations first electronic EDI payment system.

Laura Heinrich’s Contact Settings

Interested In:

• consulting offers
• reference requests
• getting back in touch