Laura Guazzaroni

Laura Guazzaroni

Senior UI Designer, Usability & Internet Specialist

Almere Stad Area, Netherlands

Current
  • Senior Consultant User Experience at TietoEnator - Digital Innovations
Past
  • Web Project Manager at Granarolo S.p.A.
  • Senior UI Designer & Internet Specialist Freelance at lauragua.com (Self-employed)
  • Senior Designer at Cendris ( TNT )
  • Web Project Manager Usability Coordinator at Ericsson
  • Head of Online Services - Italy at beenz.com
  • Art Director and Web designer at Deepend Design
  • Art Director, multimedia e Web designer at Agorà Multimedia
  • Art Director, multimedia designer at Infobyte
  • Junior Art Director at Barbella Gagliardi Saffirio
Connections
128 connections
Industry
Internet
Websites

Laura Guazzaroni’s Summary

Ten years experience in web site implementations, I gained a sound experience in all aspects of Web Usability, Web Design, Internet Technology, On line Marketing.
Accostomed to work in highly professional and international environments I have been successfully responsible for the website projects of many blue chips companies.

Laura Guazzaroni’s Specialties:

Web Project Management, Graphic Design, Internet Architecture, User Experience, Usability Test and Analysis (eye tracking, click density), Web Analytics, Online Marketing, HTML , CSS, Front End production, post live feedback and maintenance.

Software:
Photoshop, ImageReady, Illustrator, FreeHand, InDesign, Quark X-press, Dreamweaver, Flash, Director, SoundEdit, Premiere, PinnacleStudio, Acrobat, MindManager, Word, Excel, Powerpoint, Visio, Project, Source Safe, HTML, CSS.


Laura Guazzaroni’s Experience

  • Senior Consultant User Experience

    TietoEnator - Digital Innovations

    (Public Company; Information Technology and Services industry)

    October 2007Present (8 months)

    Helping the Customers in digitalizing their businesses by building innovative multi-channel service solutions with top user experience combined with process automation and SOA architecture development.

    Driving the service concepts from conceptualization through prototyping to implementation together with a multidisciplinary project team. Transforming business and end-user needs into service concepts, collecting and analyzing solution requirements, modeling service processes and use cases and producing concept documentations.

    Interface and interaction design modeling, information architecture and usability consulting and testing. Consultative sales and design team leadership. Analyze, define and document service processes, business cases, functionality and requirements studies.

  • Web Project Manager

    Granarolo S.p.A.

    (Privately Held; 1001-5000 employees; Food Production industry)

    January 2007July 2007 (7 months)

    Project, develop, post live feed back and maintenance of all the Granarolo's brand web site. Complete Web project manager activity in collaboration with the Marketing Department (the Marketing Managers and the Brand Managers) and the Communication Department in order to have an homogenous way to communicate the brand and the product trough all the media. Graphic design, User Experience, HTML coding, visual design, internet architecture, usability compliance with project requirements.
    Other main task:
    - Brief for web agencies preparation to support final adoption decision ensuring stakeholders x-functional alignement;
    - Lead and manage the relationship with the selected web agency, web factories and advertising agencies;
    - In collaboration with the Legal department take charge of privacy implications of web site online initiatives and promotional activities.

  • Senior UI Designer & Internet Specialist Freelance

    lauragua.com (Self-employed)

    (Self-Employed; Myself Only; Internet industry)

    November 2005December 2006 (1 year 2 months)

    - Brand development, web site traffic growth, web site UI and advertising revenue.
    - Developed brand strategy and statistics systems.
    - Internet/Intranet consultant
    - User Experience test
    - Visual design, internet architecture, usability compliance with project requirements
    - Front-end website implementati
    - Post live feed back and maintenance
    - Marketing Online campaign design
    - Online users community management

  • Senior Designer

    Cendris ( TNT )

    (Public Company; 1001-5000 employees; TNT.AS; Logistics and Supply Chain industry)

    April 2002October 2005 (3 years 7 months)

    Graphic design, User Experience,
    HTML and XML coding, visual design, internet architecture, usability compliance with project requirements.
    Front End production, post live feedback and maintenance.

  • Web Project Manager Usability Coordinator

    Ericsson

    (Public Company; 1001-5000 employees; ERICA.ST; Telecommunications industry)

    August 2001January 2002 (6 months)

    Project operational strategy, resources allocation, timeline definition.
    User Experience Team supervision.
    Functional coordination with Design, Mktg, Publishing,Technology areas.
    Project advancement tracking.
    Visual design, internet architecture, usability compliance with project requirements.
    Front End production supervision and control.
    Post live feed back and maintenance.

  • Head of Online Services - Italy

    beenz.com

    (Privately Held; 1001-5000 employees; Internet industry)

    March 2000July 2001 (1 year 5 months)

    Front-end website implementation.
    Marketing Online campaign design.
    Online users community management.
    Website maintenance.
    Point of contact with UK headquarter for all online Mktg and web activities.
    Italian webteam supervision.

  • Art Director and Web designer

    Deepend Design

    (Privately Held; 501-1000 employees; Internet industry)

    September 1999February 2000 (6 months)

    Website design.
    Usability and site flows.

  • Art Director, multimedia e Web designer

    Agorà Multimedia

    (Privately Held; 11-50 employees; Internet industry)

    February 1998August 1999 (1 year 7 months)

    Project operational strategy and implementation.
    Website, multimedia CD-ROM architecture.
    Html Coding.
    Graphic design.

  • Art Director, multimedia designer

    Infobyte

    (Privately Held; 51-200 employees; Internet industry)

    November 1994January 1998 (3 years 3 months)

    Project management.
    Website CDROM architecture.
    Graphic design.
    Html Coding, Macromedia Director Coding (lingo).

  • Junior Art Director

    Barbella Gagliardi Saffirio

    (Privately Held; 11-50 employees; Publishing industry)

    November 1991October 1994 (3 years)

    Multichannel advertising campaigns


Additional Information

Laura Guazzaroni’s Websites:

Laura Guazzaroni’s Interests:

SCUBA diver with PADI qualifications in: - Open Water, - Advanced Open Water, - Nitrox I and II. Other intrests: swimming, running, travel, digital photography, reading.

Laura Guazzaroni’s Groups:

PADI - Professional Association of Diving Instructors.

  •    PADI member
  •    TietoEnator NL member
  •    User Experience member

Laura Guazzaroni’s Honors:

2008 - Bardi Web Award
Il sito lauragua.com vince il "Site Evolution Award" at The Bardi Web 2007.

2004 - Bardi Web Award
Il sito lauragua.com vince il 3°Premio del Bardi Web Award 2004 nella categoria "No-Business Personal Project".

2000 - Pomo D’oro Excite Award
Il banner beenz.com vince il 2°Premio del Pomo D’oro Excite Award 2000 nella categoria "Start-up".

1997 - INFO 2000
Il CD-Rom "Raffaello CD NET" vince la gara Europea INFO 2000.

1996 - Perseo d’oro
Il CD-Rom "La galleria Borghese" vince Il Perseo d'Oro come miglior CD-Rom prodotto in Italia.


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