Laura Folio

Current

• Atlanta Guide at About.com
• Marketing Manager at Pardot

Past

• Account Manager at GRIP Promotions
• Communications Assistant at Chick-fil-A Bowl
• Public Relations Intern at Visit Florida

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Education

• Florida State University

Recommended

3 people have recommended Laura

Connections

130 connections

Industry

Marketing and Advertising

Laura Folio’s Summary

Marketing and public relations professional with an emphasis on writing. Experience working with a wide variety of industries. Also available for freelance writing assignments, with a specialty in tourism and leisure.

Laura Folio’s Specialties:

Writing and blogging, email marketing, web management, event planning and execution, client services/project management

Laura Folio’s Experience

• Atlanta Guide

  About.com

  (Public Company; 51-200 employees; NYT; Internet industry)

  September 2008 — Present (1 year 3 months)

  In addition to my full time marketing position, I manage the Atlanta section of About.com (http://atlanta.about.com).
  
  I am responsible for creating original content, blogging, managing forums and producing a weekly newsletter pertaining to all things Atlanta. The role also includes a focus on SEO and requires full site management through the About.com content management system.

• Marketing Manager

  Pardot

  (Privately Held; Computer Software industry)

  January 2008 — Present (1 year 11 months)

  I manage varied marketing tasks including lead generation, news releases, the Pardot website and success community, blogging, branding initiatives, marketing collateral, SEO, email marketing and trade show support.
  
  In the past I also handled client implementations and training for our software product, served as a liaison between clients and engineering and provided first-tier support for Prospect Insight.

• Account Manager

  GRIP Promotions

  (Marketing and Advertising industry)

  May 2007 — January 2008 (9 months)

  In this position I planned and supervised promotional marketing events, including grand openings, sports sponsorships and community events, for various large clients on the East Coast (MetroPCS Atlanta and Miami, Moe's Southwest Grill, Cartoon Network, Zoo Atlanta).

• Communications Assistant

  Chick-fil-A Bowl

  (Sports industry)

  July 2006 — March 2007 (9 months)

  In this contract position, I was responsible for supporting all media and public relations efforts including production of collateral and PR materials, pitching print and broadcast media, assisting with press conferences, managing the Press Box, serving as web site liaison, and other tasks supporting Bowl season communications.

• Public Relations Intern

  Visit Florida

  (Public Relations and Communications industry)

  September 2005 — December 2005 (4 months)

Laura Folio’s Education

• Florida State University

  BS , Public Relations , 2002 — 2006

  Graduated Spring 2006 with a GPA of 3.89. Held a minor in business. Participated in study abroad in London (Summer 2004).

  Activities and Societies:

  Vice President of Florida Public Relations Association (Tallahassee student chapter), External Relations for Student Alumni Association, Marketing Assistant for 2003 PowWow festivities

Additional Information

Laura Folio’s Groups:

•    Public Relations and Communications Professionals
•    B2B Marketing
•    B2B Lead Generation Roundtable

Laura Folio’s Contact Settings

Interested In:

• career opportunities
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch