Laura Browne

Current

• Editor/Senior Copywriter, Marketing & Communications at Golden Gate University

Past

• Writer/Editor/Designer at Laura Browne Studios (graphic design)
• Online Producer at Yoga Journal
• Visual Designer at TeeBeeDee

• Director of Marketing and Public Relations at New Century Chamber Orchestra
• International Account Executive at Publicis Advertising
• Asst. Media Planner at Young & Rubicam
• Stagiaire at Alice au Bureau

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Education

• Boston University

Recommended

10 people have recommended Laura

Connections

155 connections

Industry

Writing and Editing

Websites

• My Website
• My Company

Laura Browne’s Summary

Laura Browne’s Specialties:

• Writing and editing
• Graphic design and print production
• Web design and production: xhtml, xml, css
• Adobe CS3, Dreamweaver
• Arts marketing

Laura Browne’s Experience

• Editor/Senior Copywriter, Marketing & Communications

  Golden Gate University

  (Educational Institution; Higher Education industry)

  March 2009 — Present (5 months)

• Writer/Editor/Designer

  Laura Browne Studios (graphic design)

  (Design industry)

  December 2007 — March 2009 (1 year 4 months)

• Online Producer

  Yoga Journal

  (Privately Held; Publishing industry)

  February 2008 — November 2008 (10 months)

  • Production of online content for web site with 550,000 visits per month, 2.2 million pageviews
  
  • Production and distribution of eleven email newsletters per week to seven different lists (largest list has 212,000 subscribers)
  
  • Tracking of online activity using Google Analytics
  
  • Creation of an XML feed the Daily Insight newsletter (http://www.yogajournal.com/dailyinsight/dailyinsight.xml)
  
  • Promotion of site with widgets, rss feeds, video distribution

• Visual Designer

  TeeBeeDee

  (Privately Held; 11-50 employees; Internet industry)

  February 2007 — November 2007 (10 months)

  • Work with product leads to create design initiatives
  based on strong understanding of target user needs and
  business goals
  
  • Translate wireframes/schematics into compelling and
  engaging visual designs
  
  • Collaborate with small User Experience Design
  team, product managers, business stake-holders, and
  developers
  
  • Engage in product innovation through concepting and
  rapid prototyping
  
  • Present designs to team, elicit feedback and
  incorporate feedback into final designs
  
  • Contribute to planning, conducting, and analysis of
  usability studies

• Director of Marketing and Public Relations

  New Century Chamber Orchestra

  (Music industry)

  October 2002 — October 2006 (4 years 1 month)

  • Design company website and HTML newsletters
  (Grew opt-in e-mail list from 0 to 1500 in 3 years;
  increased online sales by 15%)
  
  • Design and print brochures, newsletters, postcards,
  print ads
  
  • Guide development of company vision statement,
  brand identity
  
  • Define, maintain, and evolve visual style guides to
  ensure product-wide consistency
  
  • Create and implement marketing and PR plan to
  maximize resources

• International Account Executive

  Publicis Advertising

  (Public Company; 5001-10,000 employees; Marketing and Advertising industry)

  January 2000 — May 2001 (1 year 5 months)

  • Coordinate foreign translation / adaptation for
  international advertising campaigns (40 countries); report
  to clients
  
  • Ensure consistency of brand message internationally
  
  • Negotiate talent royalties for international usage
  
  Clients: Club Med, Arc International,
  British Airways, SEB Group

• Asst. Media Planner

  Young & Rubicam

  (Public Company; 10,001 or more employees; WPP; Marketing and Advertising industry)

  July 1998 — December 1999 (1 year 6 months)

  • Research, create media plans (print, TV, radio, outdoor)
  
  Clients: Novell, Adobe, Golden Grain, Sun Maid

• Stagiaire

  Alice au Bureau

  (Public Relations and Communications industry)

  1997 — 1997 (less than a year)

Laura Browne’s Education

• Boston University

  1994 — 1998

Additional Information

Laura Browne’s Websites:

• My Website
• My Company

Laura Browne’s Groups:

•    Golden Gate University
•    Boston University Alumni

Laura Browne’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch