LaShonda Matlock

Entertainment News

Greater Chicago Area

Current
  • Street Team Member-Entertainment Blogger at NBC
  • Publisher/ Writer at The E-Biz (Self-employed)
  • Assistant Producer at CBS Radio
Past
  • Publicist at Double Xxposure
  • Assistant Manager at Circle House Recording Studios
Education
  • Full Sail Real World Education
  • The University of Memphis
Connections
178 connections
Industry
Entertainment
Websites

LaShonda Matlock’s Summary

The E-Biz" by LaShonda, a Chicago & National Entertainment News Blog is the #1 blog in Chicago and the Midwest for all celebrity gossip and entertainment related news. Created by former celebrity publicist and entertainment news correspondent LaShonda, "The E-Biz" has broken records and provided readers with a new standard of how entertainment news should be done.

"The E-Biz" draws a loyal following of young and influential trend setters who are up to date with what's hot in society. "The E-Biz" delivers daily updated content and has developed a strong reputation, with numerous mentions by (guest entertainment reporter) WPWX Power 92, WBBM-FM B-96, NBC5.com, TMZ.com, Bossip.com, D-Listed.com, Concrete Loop.com, JustJared.com, All Hip-Hop.com and other major media outlets.


LaShonda Matlock’s Experience

  • Street Team Member-Entertainment Blogger

    NBC

    (Public Company; 10,001 or more employees; GE; Broadcast Media industry)

    December 2007Present (1 year 8 months)

    http://www.nbc5.com/streetteam/index.html

  • Publisher/ Writer

    The E-Biz (Self-employed)

    (Self-Employed; Myself Only; Entertainment industry)

    September 2007Present (1 year 11 months)

    Chicago's #1 Gossip, Dirt and Entertainment News Blog.

  • Assistant Producer

    CBS Radio

    (Public Company; 10,001 or more employees; Marketing and Advertising industry)

    September 2006Present (2 years 11 months)

  • Publicist

    Double Xxposure

    (Privately Held; 11-50 employees; Marketing and Advertising industry)

    20022002 (less than a year)

    Supported communications director with business publicity functions – created and implemented PR-campaigns for clients with focus on high-profile media placements. Managed advance and on-site PR for special events and award shows. Supervised and planned event budget, venue set-up, break down, technical operations including audio/ visual, media and event staff. Drafted and issued communications materials including press releases, media-alerts and promotional giveaways. Clients included, DMX and Dionne Warwick.

  • Assistant Manager

    Circle House Recording Studios

    (Privately Held; 11-50 employees; Music industry)

    20012001 (less than a year)

    Served as assistant audio engineer/manager in daily operations and in various recording/mixing sessions with clients. Worked with multiple sound boards, video/audio editing systems including Pro-Tools, Avid and Cool Edit. Coordinated and managed press exposure for clients and VIP events.


Additional Information

LaShonda Matlock’s Websites:

LaShonda Matlock’s Groups:

  •    Linked n Chicago
  •    Professional and Amateur Mentoring Group
  •    Guerrilla Marketing Tips for Small Businesses
  •    CNN News
  •    Sports Marketing and PR Pros
  •    Music and Entertainment Professionals

LaShonda Matlock’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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