LaShonda Matlock

Current

Street Team Member-Entertainment Blogger at NBC
Publisher/ Writer at The E-Biz (Self-employed)

Past

Assistant Producer at CBS Radio
Publicist at Double Xxposure
Assistant Manager at Circle House Recording Studios

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Education

Full Sail Real World Education
The University of Memphis

Recommended

1 person has recommended LaShonda

Connections

162 connections

Industry

Entertainment

Websites

My Company

LaShonda Matlock’s Summary

Born in Memphis, TN, LaShonda got her start as a news anchor in Memphis, where she dished about politics, trends in entertainment, fashion, beauty, and travel. In 2001 she worked at Circle House Recording studios as Assistant Manager working with celebrities such as Jay-Z, Mariah Carey, Sean Combs and numerous others. Afterwards LaShonda moved to New York, and worked as a Publicist for Angelo Elerbee of Double Xxposure, representing high profile celebrities such as Dionne Warwick and rapper DMX.

LaShonda has received placements for clients in USA Today, Chicago Tribune, Chicago Sun-Times, Chicago “Red-Eye”, Playboy Magazine, Jet Magazine, Ebony Magazine, NV Magazine and Metromix.com. Currently, LaShonda is the Publisher of “The E-Biz” and an entertainment blogger for NBC5.com Chicago.

“The E-Biz” blogspot created by LaShonda is an online entertainment news source with an urban/pop sensibility. “The E-Biz” draws a loyal following of young and influential trend setters who are up to date with what's hot in society. “The E-Biz” delivers daily updated content and has developed a strong reputation, with numerous mentions by Sandrarose.com, JustJared.com, SOHH and other major media outlets.

The E-Biz
Chicago & National Entertainment News
http://thee-biz.blogspot.com/

LaShonda Matlock’s Experience

Street Team Member-Entertainment Blogger

NBC

(Public Company; 10,001 or more employees; GE; Broadcast Media industry)

December 2007 — Present (8 months)

http://www.nbc5.com/streetteam/index.html
Publisher/ Writer
The E-Biz (Self-employed)

(Self-Employed; Myself Only; Entertainment industry)

September 2007 — Present (11 months)

Chicago's #1 Gossip, Dirt and Entertainment News Blog.
Assistant Producer

CBS Radio

(Public Company; 10,001 or more employees; Media Production industry)

September 2006 — November 2007 (1 year 3 months)
Publicist

Double Xxposure

(Privately Held; 11-50 employees; Marketing and Advertising industry)

2002 — 2002 (less than a year)

Supported communications director with business publicity functions – created and implemented PR-campaigns for clients with focus on high-profile media placements. Managed advance and on-site PR for special events and award shows. Supervised and planned event budget, venue set-up, break down, technical operations including audio/ visual, media and event staff. Drafted and issued communications materials including press releases, media-alerts and promotional giveaways. Clients included, DMX and Dionne Warwick.
Assistant Manager

Circle House Recording Studios

(Privately Held; 11-50 employees; Music industry)

2001 — 2001 (less than a year)

Served as assistant audio engineer/manager in daily operations and in various recording/mixing sessions with clients. Worked with multiple sound boards, video/audio editing systems including Pro-Tools, Avid and Cool Edit. Coordinated and managed press exposure for clients and VIP events.