LaShonda Matlock

Current

Street Team Member-Entertainment Blogger at NBC
Publisher/ Writer at The E-Biz (Self-employed)
Assistant Producer at CBS Radio

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Past

Publicist at Double Xxposure
Assistant Manager at Circle House Recording Studios

Education

Full Sail Real World Education
The University of Memphis

Recommended

1 person has recommended LaShonda

Connections

178 connections

Industry

Entertainment

Websites

My Company

LaShonda Matlock’s Summary

The E-Biz" by LaShonda, a Chicago & National Entertainment News Blog is the #1 blog in Chicago and the Midwest for all celebrity gossip and entertainment related news. Created by former celebrity publicist and entertainment news correspondent LaShonda, "The E-Biz" has broken records and provided readers with a new standard of how entertainment news should be done.

"The E-Biz" draws a loyal following of young and influential trend setters who are up to date with what's hot in society. "The E-Biz" delivers daily updated content and has developed a strong reputation, with numerous mentions by (guest entertainment reporter) WPWX Power 92, WBBM-FM B-96, NBC5.com, TMZ.com, Bossip.com, D-Listed.com, Concrete Loop.com, JustJared.com, All Hip-Hop.com and other major media outlets.

LaShonda Matlock’s Experience

Street Team Member-Entertainment Blogger

NBC

(Public Company; 10,001 or more employees; GE; Broadcast Media industry)

December 2007 — Present (1 year 8 months)

http://www.nbc5.com/streetteam/index.html
Publisher/ Writer
The E-Biz (Self-employed)

(Self-Employed; Myself Only; Entertainment industry)

September 2007 — Present (1 year 11 months)

Chicago's #1 Gossip, Dirt and Entertainment News Blog.
Assistant Producer

CBS Radio

(Public Company; 10,001 or more employees; Marketing and Advertising industry)

September 2006 — Present (2 years 11 months)
Publicist

Double Xxposure

(Privately Held; 11-50 employees; Marketing and Advertising industry)

2002 — 2002 (less than a year)

Supported communications director with business publicity functions – created and implemented PR-campaigns for clients with focus on high-profile media placements. Managed advance and on-site PR for special events and award shows. Supervised and planned event budget, venue set-up, break down, technical operations including audio/ visual, media and event staff. Drafted and issued communications materials including press releases, media-alerts and promotional giveaways. Clients included, DMX and Dionne Warwick.
Assistant Manager

Circle House Recording Studios

(Privately Held; 11-50 employees; Music industry)

2001 — 2001 (less than a year)

Served as assistant audio engineer/manager in daily operations and in various recording/mixing sessions with clients. Worked with multiple sound boards, video/audio editing systems including Pro-Tools, Avid and Cool Edit. Coordinated and managed press exposure for clients and VIP events.