Director, Online Marketing & Customer Experience at Symantec
San Francisco Bay Area
- Current
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- Director, Online Marketing & Customer Experience at Symantec
- Past
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- Sr. Manager, Online Editorial Strategy at Symantec
- Manager of Online Editorial Strategy at Symantec
- Freelance Writer & Editor at Kongshem.com (Sole Proprietorship)
- Senior Editor at Scholastic
- Director of Content at Simplexis
- Technology Editor & Online Manager at National School Boards Association
- Editorial Assistant at ASCD
- Education
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- Virginia Polytechnic Institute and State University
- American University
- United World College of the Atlantic
- Recommended
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- Industry
- Online Media
- Websites
Lars Kongshem’s Summary
Internet and media executive with more than 15 years of experience in online business strategies, web content development, and online & print publishing. Solution-driven innovator with strong skills in strategic planning, operations management, and relationship building. Award-winning journalist and editor with deep domain expertise in technology issues.
• Built a high-performing team of 15 online content, community, and web production professionals to reinvent and manage 3,000+ marketing web pages for the world’s fourth largest software company.
• Led the website content integration strategy for Symantec's $10.25 billion acquisition of Veritas Software.
• Developed and executed the editorial strategy for the launch of a national technology magazine at Scholastic Inc.
Lars Kongshem’s Specialties:
Web strategy, online marketing, customer experience, content strategy, online publishing, user experience, online community, social networking, B2B, product marketing, web development, project management, magazine publishing, editing, writing.
Lars Kongshem’s Experience
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Director, Online Marketing & Customer Experience
Symantec
(Public Company; SYMC; Computer Software industry)
December 2007 — Present (2 years )
• Define and drive global online strategy for the Business customer segment of the world’s fourth largest software company.
• Lead a team of 15 web marketing professionals managing 3,000+ web pages that generate 11 million page views per month.
• Oversee strategy and execution for online community serving more than 150,000 registered customers, end-users, and partners.
• Drive M&A marketing web integration planning and execution. -
Sr. Manager, Online Editorial Strategy
Symantec
(Public Company; SYMC; Computer Software industry)
May 2007 — December 2007 (8 months)
• Drove the website content strategy and execution for Symantec's redesigned Business website.
• Built an eight-person online content team that achieved a nine-fold improvement in execution speed on web content maintenance requests.
• Led the global online editorial strategy for the redesign of Symantec.com. -
Manager of Online Editorial Strategy
Symantec
(Public Company; 10,001 or more employees; SYMC; Computer Software industry)
January 2004 — May 2007 (3 years 5 months)
• Led the website content integration strategy for Symantec's $10.25 billion acquisition of Veritas Software, one of the largest software company mergers in history.
• Hired, managed, and led the web content & production team for the launch and ongoing maintenance of Symantec's redesigned Enterprise and SMB marketing websites.
• Created and maintained the online editorial calendar and developed online editorial themes aligned with business and marketing objectives.
• Developed a consistent editorial voice for the site and ensured the effective delivery of content and messaging online.
• Guided content localization strategy to ensure effective global processes. -
Freelance Writer & Editor
Kongshem.com (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Writing and Editing industry)
February 2001 — January 2004 (3 years )
• Wrote magazine feature articles and columns on technology and education topics for Ziff Davis, CDW-G, the National School Boards Association, and other national publishers.
• Authored press releases, case studies, and market research for leading technology vendors in the education market -- including Palm, Chancery Software, and Plato Learning.
• Provided strategic consulting services to education technology vendors and publications. -
Senior Editor
Scholastic
(Public Company; 5001-10,000 employees; SCHL; Publishing industry)
June 2001 — September 2003 (2 years 4 months)
• Developed and executed the editorial strategy for the launch of Scholastic Administr@tor magazine.
• Shaped the magazine's editorial direction during its initial 18 months of publication, and laid a successful foundation for its transition from a quarterly to a bimonthly publication schedule.
• Built a network of writers; assigned and edited articles.
• Wrote cover stories, feature articles, and departments.
• Served as the public face of the magazine at industry conferences and events. -
Director of Content
Simplexis
(Privately Held; 51-200 employees; Internet industry)
April 2000 — January 2001 (10 months)
• Managed daily operations and content updates for the company's corporate website.
• Developed content strategy for school procurement web portal.
• Created content alliances and partnerships with leading news publishers.
• Wrote and edited marketing copy and web application user-interface content.
• Collaborated with web developers for a redesign of the corporate website. -
Technology Editor & Online Manager
National School Boards Association
(Non-Profit; 51-200 employees; Publishing industry)
February 1991 — April 2000 (9 years 3 months)
• Wrote award-winning cover stories and feature articles for NSBA's magazines – Electronic School and American School Board Journal.
• Spearheaded the magazines' editorial coverage of technology in education.
• Pioneered and led online publishing initiatives for NSBA magazines, including the launch of a companion website for Electronic School magazine in 1995.
• Developed, produced, and edited the magazine websites.
• Led the magazine websites to numerous online awards and distinctions from organizations such as Encyclopedia Britannica and The Wall Street Journal. -
Editorial Assistant
ASCD
(Non-Profit; 51-200 employees; Publishing industry)
November 1989 — February 1991 (1 year 4 months)
• Wrote and edited magazine articles for Educational Leadership, ASCD’s membership magazine.
• Edited and proofread ASCD books and professional journals.
Lars Kongshem’s Education
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Virginia Polytechnic Institute and State University
Bachelor of Arts , Political Science, Communication , 1985 — 1989
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American University
Audio Technology 1984 — 1985
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United World College of the Atlantic
International Baccalaureate , 1982 — 1984
Additional Information
Lars Kongshem’s Websites:
Lars Kongshem’s Groups:
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American University Alumni -
Customer Experience Professionals -
Virginia Tech Alumni Group -
UWC Alumni Network -
Scholastic Employees & Alumni Network -
Atlantic College -
UWC Atlantic College Alumni 1982-1984
Lars Kongshem’s Honors:
• Symantec Spotlight Award, 2007.
• Symantec A++ Award, 2007.
• Symantec A++ Award, 2004.
• Society of National Association Publications Excel Bronze Award, 1998.
• Society of National Association Publications Excel Silver Award, 1997.
• Society of National Association Publications Excel Bronze Award, 1996.
• Society of National Association Publications Excel Gold Award, 1995.
