Larry Weintraub

Current

CEO at Fanscape, Inc.

Past

Vice President, Artist Development and A&R at A&M Records
Partner at Rebel Waltz Management
Assistant Manager at Music Plus

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Education

University of California, San Diego

Recommended

22 people have recommended Larry

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Larry Weintraub’s Summary

What do I do?
I am the CEO and co-founder of the leading Digital Word of Mouth Marketing agency, Fanscape. Fanscape specializes in reaching and activating consumers to foster targeted and engaging marketing through online and emerging media. We have in-depth understanding of niche audiences and consumer behaviors across the Web, and provide highly measurable, earned media strategies for major corporations and leading entertainment, technology, and mobile companies. The number one way people hear about or try something is through Word of Mouth. We fuel Word of Mouth conversations and ultimately drive action or sales.

We are currently celebrating our 11th year in business and have been doing digital WOM marketing longer than anyone else. We pride ourselves in our ethical, transparent, and positive messaging on behalf of our clients which include MTV, Samsung, Vans, Honda, M&M’s, A&E, POM Wonderful, and AT&T.

What did I do before?
Prior to founding Fanscape, I spent 8 years as VP, Artist Development and A&R for A&M Records. I helped launch and participate in the careers of artists such as Sheryl Crow, Gin Blossoms, Blues Traveler, Soundgarden, Sting, and, MxPx. I oversaw am amazing staff and a multi-million dollar annual touring and recording budget for all the label's artists.

Additionally, for nearly 25 years I managed and helped guide the careers of numerous musicians including Korn, The Offspring, Social Distortion, and Taking Back Sunday.

I was born an entrepreneur and started a food service business at 14, promoted my first concert at 15 and created a merchandise company at 18. I attended the University of California in San Diego where I majored in Economics and Literature and booked concerts for 4 years.

How can you reach me?
Just send me a note at LarryW@Fanscape.com.

Larry Weintraub’s Specialties:

Digital Word of Mouth Marketing, Online / viral / engagement marketing, event management, personnel management, finance, brand identity

Larry Weintraub’s Experience

CEO

Fanscape, Inc.

(Privately Held; Marketing and Advertising industry)

August 1998 — Present (11 years 4 months)

Fanscape is the leading Digital Word of Mouth Marketing Agency. We specialize in the online marketing of products and brands. Our clients include established brands, top advertising agencies, and every major entertainment media company.

Along with my business partner, Terry Dry, I co-oversee the entire operation of Fanscape. This includes all marketing, sales, finance, personnel, and growth.
Vice President, Artist Development and A&R

A&M Records

(Public Company; 201-500 employees; Music industry)

January 1991 — January 1999 (8 years 1 month)

As Vice President of Artist Development I oversaw a department of 8 people that was responsible for all personal appearances and touring-related activities of every act on the A&M Records roster.

As Vice President of Artists and Repertoire (A&R) I was in charge of signing acts to the label and the making and marketing of albums.
Partner

Rebel Waltz Management

(Privately Held; 1-10 employees; Music industry)

January 1991 — December 1994 (4 years )

Working with Jim Guerinot, we ran a personal managment company responsible for the careers of Social Distortion, Korn, and The Offspring.

In 1995 we parted. I was promoted to Vice-President at A&M Records and Jim continues to operate Rebel Waltz. Social Distortion and The Offspring remain clients of Rebel Waltz and Korn is represented by The Firm.
Assistant Manager

Music Plus

(Privately Held; 501-1000 employees; Music industry)

September 1985 — December 1987 (2 years 4 months)

During the 1980s, Music Plus was a large chain of music and video retail and rental stores in Southern California. I worked here when I was in High School and during college summers and holiday vacations. My responsibilities included customer assistance, cashier, scheduling of employees, opening and closing stores, and ordering product.

The specific stores I worked at were the Westwood and Santa Monica Branches.

Larry Weintraub’s Education

University of California, San Diego

BS , Economics , 1986 — 1990

One of the most beautiful college campuses in the world!

Activities and Societies:

Manager - Assorted Vinyl Record Store, Chairman - University Events Pop Music Booking Department, Music Editor - UCSD Guardian Newspaper, Director Mobile DJ Division - KSDT Radio Station