Larry (Lawrence) Markovitz

Larry (Lawrence) Markovitz

Enterprise SEO/SEM/Social Media Inbound Marketing Professional

Location
Greater New York City Area
Industry
Marketing and Advertising

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Larry (Lawrence) Markovitz's Overview

Connections

500+ connections

Websites

Larry (Lawrence) Markovitz's Summary

A seasoned digital marketing professional with 10+ years of e-business experience managing Affiliate, Search (SEO, PPC), Social Media, Digital PR and Content Marketing strategy for many of the largest and globally known B2B, B2C and non-profit organizations as well as helping small websites promote their brands online.

History of accomplishment in effectively evaluating customer needs and creating compelling online campaign strategies and marketing initiatives that accelerate business development and customer acquisitions. Outstanding negotiation, managerial, and organization skills; proven ability to thrive in fast paced environment.


► DIGITAL

• Affiliate Management
• Pay-Per-Click (PPC) Campaign Management and Optimization
• SEO - Search Engine Optimization
• SMO - Social Media Optimization
• ORM - Online Reputation Management
• Video SEO
• Mobile SEO
• Local Search
• Landing Page Optimization
• Web Analytics (Omniture, Google Analytics)
• Link Building

► SEARCH/SOCIAL PLATFORMS

• Google
• Google+
• Yahoo
• Bing
• Facebook
• Twitter
• YouTube
• LinkedIn
• Stumble Upon
• Reddit
• Slideshare

► MANAGEMENT

• New Business Development
• Client Service
• Professional Services Management
• Negotiation
• Project Management

► CLIENTS

1-800-PetMeds ♦ AT&T ♦ AtTask ♦ Beverage Solutions, Bidz ♦ Big Als Online ♦ BlackRock ♦ Blockbuster ♦ Boca Java ♦ Career Education Corporation ♦ Colgate ♦ Columbia House ♦ Consumer Cellular ♦ Gevalia ♦ Golden Palace Casino ♦ Eveready ♦ Hoveround ♦ IAC ♦ iShares ♦ Liberty Media Corporation ♦ Liberty Medical ♦ Liberty Mutual Insurance Company ♦ Miva ♦ Netflix ♦ Omaha Steaks ♦ SAP ♦ Scholastic ♦ Spark Networks ♦ Sybase ♦ Tempur-Pedic ♦ The LASIK Vision Institute ♦ The Week Publications ♦ Thompson Cigar ♦ University of Phoenix ♦ VistaPrint ♦ W3i ♦ Xela Human Resource Solutions ♦ Xerox

Larry (Lawrence) Markovitz's Projects

  • Speaker At ClickZ Live New York

    • April 2014 to Present

    Speaking at the industry conference ClickZ Live I spoke on the topic of Unlocking the Secrets to Mobile Video: YouTube Capture, Instagram & Vine. This session described each component of Mobile Video, it discussed common mistakes, it cited case studies, and it provided best practices.

    The audience learned:

    • How to create video content that speaks directly to the audience.
    • How to determine which platform to use and where to embed and share videos.
    • How to boost the visibility of your videos in the search results.
    • The importance of quality social network connections over quantity.
    • Tactics to connect with influencers with social properties.
    • How to measure the success of mobile video campaigns.

Larry (Lawrence) Markovitz's Certifications

  • Google AdWords Certification Program: Individually Qualified

    • February 2013
  • BrightEdge Certified Professional

    • BrightEdge
    • April 2014

Larry (Lawrence) Markovitz's Skills & Expertise

  1. Mobile Marketing
  2. SMO
  3. SEM
  4. Media Buying
  5. Community Management
  6. SEO
  7. Social Media
  8. Online Marketing
  9. Facebook Marketing
  10. StumbleUpon
  11. Reddit
  12. YouTube
  13. Twitter
  14. Content Marketing
  15. Marketing Strategy
  16. Digital Strategy
  17. Strategic Partnerships
  18. B2B Marketing
  19. B2B Marketing Strategy
  20. A/B testing
  21. User Experience Testing
  22. Display Advertising
  23. Mailing List Management
  24. Direct Marketing
  25. Direct Mail
  26. Online Video Marketing
  27. Strategic Thinking
  28. Business Development
  29. Community Outreach
  30. E-Learning
  31. Keyword Research
  32. Multimedia
  33. Digital Media
  34. Email Marketing
  35. Affiliate Marketing
  36. Affiliate Management
  37. Affiliate Networks
  38. Management Consulting
  39. Strategic Consulting
  40. Online Reputation Management
  41. Google Webmaster Tools
  42. Pull Marketing
  43. Data Center
  44. Local Marketing
  45. Local Search Optimization
  46. Local Search
  47. Web Analytics
  48. Google Adwords
  49. Google Analytics
  50. Creative Services

View All (50) Skills View Fewer Skills

Larry (Lawrence) Markovitz's Additional Information

Websites:
Interests:

advertising, marketing, digital photography, community theater, professional networking, usability research, international travel, gourmet cooking, skiing, architectural history, reading novels, playing guitar, abstract art

Contact Larry (Lawrence) for:

  • career opportunities
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  • new ventures
  • job inquiries
  • expertise requests
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  • getting back in touch

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