Larry Kim

Founder and CTO of WordStream, Inc.

Greater Boston Area
Computer Software

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Larry Kim's Overview


500+ connections


Larry Kim's Summary

Founder of WordStream, Inc - Provider of the 20 Minute PPC Work Week, the AdWords Grader and Free Keyword Tools used by over a million marketers world wide.

Columnist at Inc. Magazine and #1 Author for Search Engine Land in 2013. Key Interests include: Content Marketing, AdWords/PPC/SEM, Entrepreneurship and Start-ups.

Larry Kim's Experience

Founder, CTO


Privately Held; 51-200 employees; Marketing and Advertising industry

March 2006Present (8 years 7 months) Greater Boston Area

Founded WordStream in 2007. Bootstrapped the company. Used consulting services revenue to fund a team of engineers and marketers to develop and sell software for search engine marketing automation.

In August of 2008, I secured a 4M Series A venture capital investment from Sigma Partners and later in 2010, another 6M Series B investment led by Egan Managed Partners.

Today the company is a +12M business, employing over 100 people, helping thousands of customers world-wide with their search marketing efforts, managing around half a Billion in combined spend.

In my role as CTO, I help with marketing and product management. In the last 5 years I've written over a thousand articles on small business marketing which have been cited in over ten thousand publications and have generated a total of over 10 million views. My blog does around 650k visitors / month and is the world's most popular SEM blog. I'm also a top contributor to a dozen other industry blogs such as Inc. Magazine, Search Engine Land, etc.

In addition to blogging, I've spoken at numerous industry events including INBOUND, Search Marketing Expo (SMX) East, SMX West, SMX Advanced, ClickZ / SES (Search Engine Strategies), Pubcon, MediaPost Search Insider Summit, PPC Hero Conference, SEMPDX, MNSearch, SearchExchange, MarketingProfs B2B Forum, State of Search, etc.

Recently, I won the "most influential PPC expert" in 2013 and 2014 according to the PPC Hero Blog and marketing agency 3Q Digital. Last year I won the "ClickZ Digital Marketing Hall of Fame" and "Small Business Influencer Award" in 2013. I was also the #1 top columnist for all of Search Engine Land in 2013.


Search Engine Land

Privately Held; 1-10 employees; Internet industry

January 2013Present (1 year 9 months)

In 2013, I started publishing articles at Search Engine Land roughly every 2 weeks. I quickly became their their #1 columnist for all of 2013. I've also participated as a speaker for their Search Marketing Expo (SMX) Advanced, SMX East, and SMX West industry conferences. I'm also a contributor to their sister publication, Marketing Land. You can read my articles here:

Weekly Columnist

Inc. Magazine

Privately Held; 51-200 employees; Publishing industry

February 2013Present (1 year 8 months)

I write a weekly column called "In The Trenches" that covers hands-on start-up and marketing issues including content marketing, social media marketing, paid search, entrepreneurship, and other topics. Last year we won the #184th spot on the Inc. Magazine top 500 fastest growing companies in America. You can read the articles here:

Advisory Board Member


Privately Held; 11-50 employees; Marketing and Advertising industry

August 2012Present (2 years 2 months) Cambridge, Massachusetts

Curata is a content marketing and content curation platform. As advisory board member I assist with their marketing and product strategy.

Advisory Board Member


Privately Held; 11-50 employees; Marketing and Advertising industry

July 2012Present (2 years 3 months) Cambridge, Massachusetts

ThriveHive does marketing online and offline marketing for very small businesses. In my role I assist the team with product and marketing strategy.

Director of Marketing

Progress Software

Public Company; 1001-5000 employees; PRGS; Computer Software industry

20042008 (4 years) Bedford, Massachusetts

Various software marketing projects.

Larry Kim's Honors and Awards

  • 2013 Inc. Top 500 Fastest Growing Private Companies in America

    Inc. Magazine
    • August 2013

    WordStream recognized as the #184th fastest growing private company in America, and #9th fastest growing company in Massachusetts for achieving a 3 year growth rate of 2,225%.

  • Best Customer Engagement Driver

    Massachusetts Innovation and Technology Exchange (MITX)
    • June 2012

    Won the 2012 MITX Innovation Awards in the category of Best Customer Engagement Driver for the AdWords Performance Grader, a free pay per click (PPC) audit tool. The annual MITX Innovation Awards program is the largest awards competition of its kind, celebrating the innovations powering the future of marketing.

  • Small Business Influencer Award

    Small Business Trends
    • September 2013

    Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them. I was awarded Small Business Influencer Champion award for my work in helping small businesses grow via their search marketing efforts.

  • The Top Most Influential PPC Marketer in 2013

    PPC Hero / Hanapin Marketing

    Won top spot for most influential search engine marketer of 2013 --

  • ClickZ Digital Marketing Hall of Fame Award 2013

    Incisive Media (Search Engine Watch)
    • August 2013

    "A marketing award honoring 10 visionaries and thought leaders for their achievements, contributions and for the influential work that has helped redefine the marketing industry".

  • Most Influential Search Engine Marketer in 2014

    3Q Digital, Inc.
    • March 2014

    This tournament included 64 of the World's top search marketers. I survived 6 rounds of elimination to win the top spot in the 3rd annual Most Influential SEM Tournament, conducted by 3Q Digital, a leading SEM agency.

  • PricewaterCoopers Promise Awards

    Massachusetts Innovation and Technology Exchange (MITX)
    • June 2009

    Won the "Promise Award" in the category of "Online Advertising" for the 2009 MITX Technology Awards. The annual awards program recognizes achievements in the development and implementation of innovative technologies. Winners were announced in ten categories at a sold out ceremony attended by approximately 500 industry professionals held on June 16, 2009, at the Copley Westin in Boston.

  • Most Retweeted Search Engine Marketer in 2014

    3Q Digital
    • June 2014

    Leading internet marketing agency, 3Q Digital, worked with Leadtail to analyze the Twitter activity of 521 search marketers, including 105,121 tweets and 55,615 shared links, during a 90-day period from March 1 to May 31, 2014, in order to determine, among other things, the Top 25 people most frequently retweeted by SEMs. You can read more about the study here -

  • Top Overall Speaker at Search Marketing Expo (SMX) Advanced 2014

    AimClear, Inc.
    • June 2014

    AimClear, a leading marketing agency did quantitative research into the 61 speakers at the Search Marketing Expo (SMX) Advanced conference held in June 2014 in Seattle, to determine who were the top speakers based on social clout, blogging excellence, media mentions, books published, etc. I won the top spot. More info here --

  • The Top Most Socially Shared PPC Articles of All Time
    • June 2014

    The folks at did some scientific research into who wrote the most popular PPC articles based on social media sharing activities - I won the top spot and top overall author. Results were published here:

  • Forbes Top 50 Online Marketers 2014

    Forbes Magazine
    • July 2014

    Ranked #7 on this list of most influential online marketers for 2014 -

Larry Kim's Publications

  • Author at Search Engine Land

    • Search Engine Land
    • February 11, 2013
    Authors: Larry Kim

    In 2013, I started publishing articles at Search Engine Land roughly every 2 weeks. I quickly became their their #1 columnist for all of 2013, I've also participated as a speaker for the Search Marketing Expo (SMX) Advanced, SMX East, and SMX West industry conferences.

  • WordStream Blog

    • WordStream, Inc.
    • January 9, 2008
    Authors: Larry Kim

    My personal blog at WordStream. I started it over 6 years ago with a "welcome to my blog" article. Today, the blog does over 600 thousand unique visitors per month and is easily the world's most highly visited blog on SEM/PPC marketing. The research I've published has been cited in tens of thousands of publications world wide.

  • Author at Search Engine Watch

    • Search Engine Watch
    • February 8, 2013
    Authors: Larry Kim

    I started writing for Search Engine Watch in 2013 and was awarded their ClickZ Digital Marketing Hall of Fame award in 2013.

  • Moz Blog

    • Moz (Formerly SEOMOZ)
    • May 29, 2012
    Authors: Larry Kim

    I periodically write about content marketing for the moz blog. 80% of my submissions have been upvoted out of the youmoz dungeon and promoted to their main industry blog. I'm ranked #64 in their community of over 80k members there. I'm also in the top 10 users for the community.

  • Monthly Column at Search Engine Journal

    • Search Engine Journal
    • January 21, 2010
    Authors: Larry Kim

    I have been writing a monthly column at Search Engine Journal for nearly 5 years.

  • Author at Hubspot Blog

    • HubSpot
    • June 5, 2013
    Authors: Larry Kim

    I cover PPC and SEM topics for the Hubspot Inbound Marketing Blog.

  • Monthly Column at Marketing Profs

    • Marketing Profs
    • August 25, 2009
    Authors: Larry Kim

    I write articles periodically for marketing profs. I've helped develop training materials for mobile search marketing and was to participate speak at their B2B Marketing Forum in October 2014, in Boston.

  • Inc. Magazine

    • February 15, 2013
    Authors: Larry Kim

    I write a weekly column called "in the trenches" covering content marketing, entrepreneurship, start-up topics, paid search, and other small business topics. A recent article of mine generated 4k shares on social media.

  • Monthly Column at Small Biz Trends

    • Small Biz Trends
    • February 6, 2013
    Authors: Larry Kim

    I write a monthly column at Small Biz Trends. A recent article was their 3rd most shared article on social media. In 2013, I won their their Small Business Influencer Award.

  • Author at Social Media Today

    • Social Media Today
    • April 18, 2014
    Authors: Larry Kim

    I cover various marketing topics for Social Media Today. I'm in their "Best Thinkers" program.

  • Various Books on Software Engineering & Java

    • WROX, John Wiley & Sons, SAMS, etc.
    • January 2, 2002
    Authors: Larry Kim

    Wrote various books on XML and Java software engineering. The books sold over 100k copies world wide. One of them made it to the top 5 list on

Larry Kim's Languages

  • English

    (Native or bilingual proficiency)
  • French

    (Native or bilingual proficiency)

Larry Kim's Skills & Expertise

  1. PPC
  2. SEM
  3. SEO
  4. Web Analytics
  5. Online Marketing
  6. Marketing
  7. Start-ups
  8. Online Advertising
  9. Google Adwords
  10. Product Management
  11. Social Media Marketing
  12. E-commerce
  13. Web Marketing
  14. User Experience
  15. Entrepreneurship
  16. Digital Strategy
  17. Content Strategy
  18. User Interface Design
  19. CRO
  20. Google Analytics
  21. Analytics
  22. Conversion Optimization
  23. Landing Page Optimization
  24. Content Marketing
  25. Content Writing
  26. Public Relations
  27. Public Speaking
  28. Blogging
  29. Java
  30. C++
  31. Link Building
  32. Lead Generation
  33. Marketing Strategy
  34. Digital Marketing
  35. Inbound Marketing
  36. Search Advertising
  37. Email Marketing
  38. SaaS
  39. Keyword Research
  40. SMO
  41. B2B Marketing
  42. Marketing Automation
  43. Google Webmaster Tools
  44. Display Advertising
  45. Mobile Marketing
  46. Strategic Partnerships
  47. A/B testing
  48. Mobile Advertising
  49. Content Management
  50. Social Media

View All (50) Skills View Fewer Skills

Larry Kim's Education

University of Waterloo

Bachelor of Applied Sciences, Electrical Engineering


Graduated with an honors degree in Electrical Engineering. Did internships at Royal Bank of Canada, Ford Motor Company, Cypress Semiconductor, and INCO.

Larry Kim's Additional Information


Job creation, growth hacking, inbound marketing, content marketing, search engine marketing, ppc marketing, SEM, entrepreneurship, start-ups

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