Lawrence Kao

Current

Digital Strategist at BBH London

Past

Digital Strategist at McCann Erickson
Environmental Marketing Consultant at Williams F1
Project Leader and Analyst at Kingston Technology

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Education

University of Oxford - Said Business School
University of California, Irvine

Recommended

6 people have recommended Lawrence

Connections

241 connections

Industry

Marketing and Advertising

Lawrence Kao’s Summary

Top 3 Life Goals:
1. Change the world's perspective (even if it's ever so slightly) on an important issue
2. Become a billionaire
3. Educate 10,000+ children globally by giving them access to technology and schooling where otherwise unavailable

Strategy and Marketing:
Currently, I'm interested in continuing my career in business strategy and marketing. I enjoy the challenge of working with people from different cultures and nationalities around the world.

I do believe the short term future may lie in mobile technology but the long-term strategy for any marketeer or brand is as true as ever: diligent research, consumer insights and telling the best story your heart has in it.

Applications, Websites and Companies I like:
Stamen, Design the time, Skittles.com, Team Obama, Zappos, Hulu, Microsoft Mobile Tags, talktotheplant.com (Heinz), British Library, number27.org, thewhalehunt.org, alternate reality gaming, Converse: My Drive Thru, Lego, Penguin: Wetellstories.co.uk, TweetDeck

Lawrence Kao’s Specialties:

Areas of Expertise:
Cultural Branding, Ethnography, Focus Groups, Interviewing Coding, Surveys, SEO, Mobile Strategy, Planning, Semiotics, Ethical Marketing, CRM, Vendor Relationship Management, Google Analytics, Presentations, Greenhouse Gas Accounting Protocol, Fluent in Mandarin Chinese

Social Media and Tech Expertise:
Blogger, Wordpress, Twitter, Facebook, Stumbleupon, Digg, Reddit, Linkedin, Google Alerts, Flickr, YouTube, IE8 Accelerators, Second Life, Google Earth/Maps, Live Earth

Lawrence Kao’s Experience

Digital Strategist

BBH London

(Privately Held; Marketing and Advertising industry)

November 2009 — Present (1 month)

Will work for food or creative work or freedom. Yeah, freedom.
Digital Strategist

McCann Erickson

(Public Company; IPG; Marketing and Advertising industry)

October 2008 — October 2009 (1 year 1 month)

As a Digital Strategist at McCann Erickson London, I have the fortunate opportunity to strategise for both global and local European brands. The Digital Department is growing at incredible speeds where innovation and intrapreneurship has gone from a nice to think about to a must have. What's more exciting is the dual role I feel within the agency. We are beginning to become both a classic creative agency and an internet start-up. As advertising moves forward into the digital and social media age, I'm glad to be at the heart of an agency experimenting earlier rather than later.

Technology Brands Experience:
MSN, Office 2007, Multimap, Windows Live,
UPS, HP

FMCG Brands Experience:
Premier Foods/Quorn, Sharwood's, L'Oreal,
Nescafé, Nestlé, Cheerios

Finance Brand Experience:
MasterCard (Priceless), Killik and Co.

Luxury Brand Experience:
Missoni

DIY Brand Experience:
B&Q, Cuprinol (Wood Preservation)

Pharma Brand Experience:
Intervet/Activyl

Automotive Brand Experience:
ExxonMobil (Consumer and Industrial Business)
Environmental Marketing Consultant

Williams F1

(Privately Held; Automotive industry)

July 2008 — August 2008 (2 months)

• Auditing using Greenhouse Gases Project Protocol of WilliamsF1 operations
• Developed five year environmental marketing strategy fitting within overall CSR plan
Project Leader and Analyst

Kingston Technology

(Privately Held; 1001-5000 employees; Computer Hardware industry)

September 2003 — September 2007 (4 years 1 month)

• Designed Siebel 7.7 CRM bid generation. Trained sales, technical support, and marketing users to use the new system
• Identified and implemented BlackBerry, Siebel, and Calendar Sync tool for sales users
• Responsible for training all new departmental hires in Kingston’s Shop Floor Process, Siebel CRM, and AS400 JD Edwards from 2005-2007
• Trained managers, IT staff, and factory workers on shop floor control systems and processes for new Shenzhen, China branch
• Developed Kingston’s IBM OEM process
• Sought out and implemented MIS Department’s technical document standards

Lawrence Kao’s Education

University of Oxford - Said Business School

MBA , Strategy, Marketing , 2007 — 2008

Said Business School Marketing Ambassador, Current Journalist for BusinessWeek.com describing MBA Course + career path post-MBA

Activities and Societies:

New College, Venture Capital Investment Competition (VCIC) Oxford University Winner, VCIC European Regional Entrepreneur's Choice Winner, Oxford Leadership Competition Runner-up
University of California, Irvine

B.S. , Information and Computer Science , 1999 — 2003

Activities and Societies:

Scholar Athlete: Varsity Rower, Trombone Player in the Sydney 2000 Olympic Marching Band, KUCI Radio DJ

Additional Information

Lawrence Kao’s Interests:

The financial world may be in utter turmoil yet we live in the world’s most exciting times. Never before has the world seen such a tremendous group of talented professionals stranded without jobs. We will see more efficient business, applications and advertising in the next two years. The following areas are of my personal interest and where I think Digital is going: 1. Mobile advertising and insights 2. Integration of digital and retail 3. Virtual Ethnography – Gathering customer information from social media habits 4. Personal Branding – Currently drafting a research paper on the subject 5. CRM and Vendor Relationship Management (http://cyber.law.harvard.edu/projectvrm/Main_Page)