Larry Kacyon

Current

• Owner at L-A Advertising & L-A Interactive

Past

• Senior Vice President at Lieberman-Appalucci (former L-A name)

Education

• Kutztown University of Pennsylvania

Connections

70 connections

Industry

Marketing and Advertising

Websites

• L-A Advertising
• L-A Interactive

Larry Kacyon’s Summary

L-A Advertising – generations of success
A Lehigh Valley based, full-service, advertising and marketing communications firm serving a variety of local and international accounts since 1954, including manufacturing, consumer products, retail, not-for-profit, education and trade associations.

Our philosophy
Provide a cost-effective, uniquely creative and integrated marketing approach to establishing and growing an organization's image/brand awareness.

L-A Interactive – engage > perform
Established in 1994, a multimedia production studio specializing in Web sites, presentations, rich media content, application development, digital video and instructional marketing.

Our philosophy
Encourage brand participation through a rich media experience and user-generated content delivered across a variety of customer touch-points.

Larry Kacyon’s Specialties:

• Corporate identity
• Collateral design and production
• Direct mail campaigns
• Trade and consumer print advertising
• Broadcast
• Outdoor and tradeshow display
• Web site design, development and hosting
• Online marketing (search optimization)
• Multimedia sales presentations
• Touch-screen kiosks
• Digital signage
• Rich media development (Flash and digital video)
• Instructional marketing
• Personalized data marketing
• Media planning and buying
• Public relations

Larry Kacyon’s Experience

• Owner

  L-A Advertising & L-A Interactive

  (Marketing and Advertising industry)

  2005 — Present (4 years )

  Purchased by Larry Kacyon and his wife, Marci in 2005, L-A Advertising celebrates its 55th anniversary in 2009!
  
  Founded in 1954 by George Lieberman, the agency was later named Lieberman-Appalucci to include his partner. In 1994, L-A Interactive is formed. And, in 2000, Lieberman-Appalucci changes its name to L-A Advertising. In 2008, L-A Interactive acquires a Pocono-based Web development firm, further expanding its operations to provide more innovative, strategically integrated and cost-effective advertising, marketing communications and multimedia solutions.

• Senior Vice President

  Lieberman-Appalucci (former L-A name)

  (Marketing and Advertising industry)

  1987 — 2004 (17 years )

  Working closely with Apple and IBM in the late 1980's, Larry Kacyon and his team led Lieberman-Apppalucci - as one of the first advertising firms in the country - into the era of desktop publishing and the World Wide Web.
  
  In those early days, the agency developed Bethlehem Steel Corporation's first Web site, touch-screen kiosks for Lehigh Valley Hospital, digital video customer testimonials for Penske Truck Leasing, electronic product catalogs for Air Products & Chemicals, Inc. and a CD-ROM presentation for Just Born PEEPS' 50th Anniversary.

Larry Kacyon’s Education

• Kutztown University of Pennsylvania

  BFA , Communication Design , 1982 — 1986

  Focus: Computer Graphic Design

Additional Information

Larry Kacyon’s Websites:

• L-A Advertising
• L-A Interactive

Larry Kacyon’s Interests:

Family, Friends, Coaching, Boy Scouts, Skiing and Outdoors

Larry Kacyon’s Groups:

Business Network International, Executive Forum Group of the Lehigh Valley, Lehigh Valley Chamber of Commerce, Pocono Builder's Association

•    Paramount Industries

Larry Kacyon’s Honors:

L-A Advertising and L-A Interactive don't submit to award competitions.

Larry Kacyon’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• getting back in touch