Larry Henson

Current

Owner at Howard Henson & Associates, Inc.

Past

Director of Grants and Contracts at University of Oklahoma Health Sciences Center
Director of Grants and Contracts at Oklahoma State University
Auditor at Federal Energy Administration

see less...

Education

University of Oklahoma
Creighton University
John Marshall High School - Oklahoma City

see less...

Recommended

6 people have recommended Larry

Connections

208 connections

Industry

Marketing and Advertising

Websites

Larry Henson’s Summary

My training, education, and experience have been in financial management. I have relied upon the wisdom and experience of my father to learn the marketing and advertising industry. I believe that like all things management, everything must be boiled down to building personal relationships with people; and making sure that you keep your promises and always remember to "do no wrong".

Accountability is the watchword for accountants and I believe my goal is to bring that same value to bear in the marketing and advertising field. Small businesses should expect people to "say what they mean, and mean what they say."

Larry Henson’s Specialties:

Statistics, government regualtions, contract negotiations, and copywriting.

Larry Henson’s Experience

Owner

Howard Henson & Associates, Inc.

(Marketing and Advertising industry)

August 1998 — Present (11 years 4 months)

The essence of Marketing is to perform research to find decision makers that have a need for your product or service and find out the what, when, where, and how of their purchases. Essentially where do they shop, what quality do they expect, etc. Guided by this research an advertising campaign message is designed with a call to action to purchase your product or service. The media selected for the advertising campaign is really a function of the research: what do your decision makers read, or listen to on the radio, or watch on television, with the when and where determined. Understanding your decision makers and their motivations, expectations, lifestyles, and attitudes is paramount in the success of any advertising or sales campaign.

Howard Henson & Associates, Inc. has been in this business since 1974 providing marketing, graphic design, and public relations primarily to the banking and funeral industries from Minnesota to Texas. Call and let us know how we can help you.
Director of Grants and Contracts

University of Oklahoma Health Sciences Center

(Educational Institution; 501-1000 employees; Higher Education industry)

1991 — 1998 (7 years )

I was responsible for the management of federal research, fellowship, and graduate studies for grants and contracts coming to the University from NIH, NSF, NASA, HHS, etc. Responsible for management of audits, accounting, financial reporting and overall compliance with federal and state requirements.
Director of Grants and Contracts

Oklahoma State University

(Educational Institution; 1001-5000 employees; Higher Education industry)

1982 — 1991 (9 years )

I was responsible for the management of federal research, fellowship, and graduate studies for grants and contracts coming to the University from NIH, NSF, NASA, HHS, etc. Responsible for management of audits, accounting, financial reporting and overall compliance with federal and state requirements.
Auditor

Federal Energy Administration

(Government Administration industry)

1972 — 1982 (10 years )

Audited major oil companies for compliance with federal regulations. This origination later became the US Department of Energy. Prior to working for FEA I audited for the former Health, Education, Welfare (now the US Department of Human Services) doing audits of skilled nursing homes, and major insurance providers for compliance with Social Security and Medicare/Medicaid regulations.

Larry Henson’s Education

University of Oklahoma

MPA , Public Administration , 1976 — 1977

Activities and Societies:

admitted to Phi Kappa Phi
Creighton University

BSBA , Accounting , 1969 — 1972

While a student at Creighton University, I was appointed the Freshman Football coach and the Varsity Wrestling coach by the Athletic Director at Bishop Bergan High School in Fremont, Nebraska. Our football team went 8-2 and our wrestling team took third in the Class C State Wrestling tournament. I found that I loved to coach athletics but it just did not seem like the best career field for me. My wife was an English and Spanish teacher at Bishop Bergan High School for five years while I attened Creighton University in Omaha, Nebraska.

Activities and Societies:

Beta Alpha Psi - National Scholastic Fraternity
National Association of Accountants
John Marshall High School - Oklahoma City

Diploma , Science & Math , 1959 — 1962

Activities and Societies:

Football, wrestling, baseball, debate team