
Owner Two Floors Down Productions/Pit Pass USA
Greater Detroit Area

Owner Two Floors Down Productions/Pit Pass USA
Greater Detroit Area
Larry is a lifetime member of the radio and TV broadcast community who has used his wit, charm, and voice to carve out a 20 year career in a top 10 U.S. market and 40 year career overall.
During his career, Larry has provided exciting play-by-play for the University of Michigan basketball and football which included broadcasting three different NCAA Men's Basketball Championship games.
The Detroit Lions asked Larry to be their pre-season television voice for several seasons and the Detroit Pistons used his talents for radio play-by-play also.
Auto racing has always been a passion of Larry's and he had the honor of being a member of the Indianapolis Motor Speedway Radio Network broadcasting 15 Indianapolis 500's from 1980 thru 1995. He also continued his association with racing doing radio and television for Championship Auto Racing Teams. He currently is doing a custom podcast weekly for Ford Racing entitled "This Week in Ford Racing."
Larry has taken all that he has learned through his years in broadcasting and brought that knowledge to Two Floors Down Productions.
The company is focused on custom audio and video podcasts for companies and individuals with a human, not corporate touch.
Building on the podcast creation platform, Two Floors Down Productions also is in the online content creation arena building programs such as Pit Pass USA, an auto racing fan destination. Weekly podcasts loaded with interviews and conversations along with blogs from racing insiders hilite the program.
Similar programs are in the developmental stage currently.
Radio, TV, podcasts, voice-over, auto racing, audio/video production,writing, online content creation, social media.
(Media Production industry)
January 2006 — Present (3 years 11 months)
Commercial/industrial voice-over, custom podcast creation, sports play-by-play, sports program creation.
Advising motorsports teams on use of the internet through social media, podcasts, and blogs in enhancing their marketing opportunities and build fan base.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
November 2005 — Present (4 years 1 month)
Create online multimedia content for Ford Racing Technology to be used on their fan website www.FordRacing.com.
Produce, write, edit, and voice "This Week in Ford Racing," a once-a-week magazine style audio program.
Cover all aspects of Ford Championship Weekend at Miami-Homestead Speedway which culminates the all three major Nascar racing series and post interviews, press conferences, and other news items on FordRacing.com.
(Sports industry)
September 2004 — Present (5 years 3 months)
Pit Pass USA is part of the new PowerUp Motorsports Channel and can be heard live on Tuesday's at 5P PT. Outstanding guests every week from Nascar, IndyCar, NHRA, USAC, ARCA, World of Outlaws, Motocross, and more.
You can listen live, archived shows or subscribe at iTunes. http://www.modavox.com/voiceamerica/vshow.aspx?sid=1547
(Public Company; 51-200 employees; Sports industry)
June 2002 — Present (7 years 6 months)
Track announcer for all race weekends at Michigan International Speedway which includes Nascar Sprint Cup Series, Nascar Nationwide Series, Nascar Craftsman Truck Series, ARCA Re/Max Series, and Indy Racing League.
(Broadcast Media industry)
January 1992 — Present (17 years 11 months)
Commercial and industrail voice-over artist. Clients include GM Cadillac Division, Penske Corporation, Valvoline, Bryant Heating and Cooling, Palace Sports & Entertainment, United Way of Southeast Michigan, and Serra Toyota.
Also did voice work on the major motion picture starring Sylvester Stallone "Driven."
(Broadcast Media industry)
August 1994 — February 2008 (13 years 7 months)
Handled all aspects of sports coverage for WWJ Radio and anchored morning driver sportscasts. Did play-by-play for University of Michigan basketball and football. Also did Detroit Pistons play-by-play and Detroit Lions pre-season television.
(Public Company; 51-200 employees; Sports industry)
February 1996 — February 2002 (6 years 1 month)
Pit reporter for all CART events worldwide on radio and weekly host of CART Hotline call-in program. Also was a reporter on weekly TV series on ESPN/Fox Sports Network "Inside CART."
(Privately Held; 51-200 employees; Sports industry)
August 1994 — September 2000 (6 years 2 months)
1994 and 1995 did play-by-play for Detroit Lions pre-season games on radio. 1996 through 2000, was lead play-by-play for Detroit Lions pre-season television broadcasts.
(Sports industry)
October 1996 — May 2000 (3 years 8 months)
Radio play-by-play for approximately 50 games per season including playoffs.
(Privately Held; 201-500 employees; Broadcast Media industry)
May 1980 — August 1995 (15 years 4 months)
Turn 3 announcer for the Indianapolis 500 worldwide radio broadcast. Also pit reporter during 4 qualifying day half-hour shows along with anchoring those programs when needed.
(Public Company; 11-50 employees; Broadcast Media industry)
September 1987 — August 1994 (7 years )
Play-by-play voice for University of Michigan basketball. Covered Detroit Pistons, Red Wings, Tigers, and Lions. Anchored afternoon drive sportscasts and hosted nightly sports talk show.
(Public Company; 1001-5000 employees; Broadcast Media industry)
September 1984 — September 1987 (3 years 1 month)
Sportscaster delivering afternoon sports updates. Also hosted Indiana Pacers pre-game show. Covered all major sports in Indianapolis.
Filled in as on-air host for midday and afternoon personalities.
Telecommunications/Political Science
Auto racing, golf, home improvement projects, lawn care fanatic, social media, podcast creation.
Adcraft Club of Detroit, AFTRA, SAG, Detroit Sports Broadcasters Association, American Auto Racing Writers and Broadcasters Association, National Motorsports Press Association.
Michigan Association of Broadcasters Sportscaster of the Year, Michigan AP Best Sports Feature, The Society of Professional Journalists Sigma Delta Chi Best Sportscast and Best Sports Story.