Larry Emsweller

Current

• Owner at LCE GROUP, LLC (Self-employed)

Past

• President at Emsweller Marketing Strategies (Self-employed)
• Director Program Development at Meredith Corporation
• Station Manager at WSMV

• Sr. Coordinating Producer/National Office at Group W - PM Magazine

see less...

1 more...

Education

• UT Nashville

Recommended

1 person has recommended Larry

Connections

19 connections

Industry

Marketing and Advertising

Larry Emsweller’s Summary

Mr. Emsweller has spent 35 years working in broadcasting, publishing, magazines, television production syndication, and marketing. He’s performed at the local, national, and corporate executive level of companies such as Viacom, Meredith, General Electric Broadcasting, Paramount, World Vision, and many others as an executive and consultant working directly with CEO's and group presidents of multi-billion dollar companies. During the last five years, he has consulted at the CEO level on a confidentiality-basis only as well as working with smaller businesses bringing his unique skill sets to increase their revenues through marketing and tactical strategies designed for any size budget.

Starting out as a reporter and anchor, Mr. Emsweller became a news executive. He has run television stations and is noted throughout the industry as a turnaround expert. He was critically involved in the creation of two Emmy-winning nationally syndicated shows, produced a number of network programs, started new divisions for media corporations, and developed many different business models for the media and other industires. These skill sets are transferable to any business.

As it relates to his news, media, advertising and PR background, Larry’s unique knowledge of the inner workings of what makes a good story and how to get through to the right people, select the right concet to get coverage for great PR is the experience that gives him the knowledge that few have. This is why his advice and mentorship can have a major impact on the success of your business.

Larry quotes the Bob Buford book HALF TIME as his reason for turning his attention to business consulting. He says he spent the first half of his life looking for substance in his life. Now he is seeking significance. He says his skill sets have contributed to major corporations making hundreds of millions of dollars. He now wants to work with smaller companies trying to make their dreams a reality.

Larry Emsweller’s Specialties:

I have conducted union negoations and averted threats of strikes.
I I am adept at change management, sales training.
My primary focus however is Branding, media training, PR training, Getting on the local news, and no cost or low cost methods of creating awareness to drive traffic either online or through the front door. I am an image maker.

Larry Emsweller’s Experience

• Owner

  LCE GROUP, LLC (Self-employed)

  (Self-Employed; Myself Only; Internet industry)

  January 2006 — Present (3 years 7 months)

  I have taken my marketing, media and advertisng consulting and moved exclusively into the world of Internet Marketiing to work with businesses looking to add value to their Internet strategies. This is an extension of what I was doing with my Emsweller Marketing Strategies. I moved my Business to Nashville, Tennessee, and coaching clients the advantages of both offline and online marketing advantages to drive traffic and converting traffic to sals by using media.

• President

  Emsweller Marketing Strategies (Self-employed)

  (Self-Employed; Myself Only; Marketing and Advertising industry)

  January 2000 — January 2006 (6 years 1 month)

  Consulted in the areas of MEDIA, Internet, Marketing and Advertising. Dealt with a variety of companies in the Marketing arena as well as High Profile CEO's on a confidentiality only basis.

• Director Program Development

  Meredith Corporation

  (Public Company; 10,001 or more employees; MDP; Broadcast Media industry)

  April 1997 — December 1999 (2 years 9 months)

  Responsible for development of programs based on Meredith Publshing Brands (Ladies Home Journal, Better Homes and Gardens, etc.). Produced programs to extend brands in broadcast enviornment for Networks (CBS) Power of the Woman Series, Better Homes and Gardens TV (Syndicated) Emmy winner for 1998 Instructional program of the Year, and other programs as well as video assets for websites, e-commerce opportunities with Home Shopping, combined publishing and broadcast revenue models. Was responsible for overall production, syndication, add sales, promotion and various business models associated with ventures.

• Station Manager

  WSMV

  (Marketing and Advertising industry)

  1988 — 1997 (9 years)

• Sr. Coordinating Producer/National Office

  Group W - PM Magazine

  (Marketing and Advertising industry)

  1980 — 1983 (3 years)

Larry Emsweller’s Education

• UT Nashville

  MBA , Psychology/Business , 1967 — 1974

  Finished up MBA later in 2004.

  Activities and Societies:

  Drama
  Radio Broadcasting

Larry Emsweller’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals