Larry DeVincenzi

Current

• Managing Partner at SmartBrand LLC

Past

• Marketing & Development Director at Sierra Arts Foundation
• CEO at Oasis Media
• Director/Technical Director at KCRL TV

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Education

• University of San Francisco

Recommended

16 people have recommended Larry

Connections

494 connections

Industry

Marketing and Advertising

Larry DeVincenzi’s Summary

I'm a creative brand-marketing strategist with more than 25 years of progressive leadership experience in both mature and high growth companies.

I have been recognized for my expertise at building business and rejuvenating brands by identifying the market opportunity, crafting a vision, developing core strategies, hiring and training talent, and leading high-performing teams.

I excel at strategic marketing planning, brand repositioning, creative advertising, Internet and direct marketing, marketing communications, public relations, social media marketing, business development and account management.

Throughout my career, I have been very fortunate to have helped create successful brand platforms and projects for Fortune 500 and internationally recognized companies such as Caesars Palace, Cox Communications, Discovery Channel, ESPN, Grand Sierra Resort, NBC Sports, The Montage, MGM Grand Hotel, Porsche Cars North America, Southwest Airlines and the Universities of Nevada in both Reno and Las Vegas.

I've also provided consulting services for regional development organizations such as the Reno-Sparks Convention & Visitors Authority and the Northern Nevada Development Authority.

My passion for giving back to his community is demonstrated through his continued work with the United Way of Northern Nevada and the Sierra, as well as other numerous nonprofit organizations such as the City of Reno Arts & Culture Commission, Sierra Arts Foundation/Nevada Alliance for Arts In Education, and HAWC Community Health Centers, and others.

I've also been recognized with over 75 national, regional and local awards for professional excellence including numerous Addy's, Telly's and Communication Arts design awards.

Larry DeVincenzi’s Specialties:

marketing strategy, brand repositioning, creative advertising, internet marketing, direct marketing, marketing communications, public relations, social media marketing, business development and account management.

Larry DeVincenzi’s Experience

• Managing Partner

  SmartBrand LLC

  (Marketing and Advertising industry)

  2006 — Present (3 years )

  SmartBrand is a marketing collaborative specializing in branding and sales integration services.
  
  We provide our clients strategic and creative services for every aspect of branding; including marketing, advertising, public relations and social media. Through our dedication to ensuring sales with targeted communications, we achieve tangible results you can rely on.
  
  We’re proud to work with a diverse range of corporations and businesses; with our passion focused on sustainable marketing, real estate and technology.
  
  > Strategic Marketing Planning
  > Brand Development / Management
  > Creative Services
  > Media Production & Distribution
  > Sales Development & Optimization
  > Results Tracking and Reporting

• Marketing & Development Director

  Sierra Arts Foundation

  (Privately Held; 1-10 employees; Non-Profit Organization Management industry)

  January 2004 — August 2006 (2 years 8 months)

• CEO

  Oasis Media

  (Marketing and Advertising industry)

  1988 — 1999 (11 years )

• Director/Technical Director

  KCRL TV

  (Marketing and Advertising industry)

  1985 — 1987 (2 years )

Larry DeVincenzi’s Education

• University of San Francisco

  1981 — 1984

Additional Information

Larry DeVincenzi’s Interests:

branding, marketing, strategy,creative services,advertising, public relations,social media, sustainable real estate, eco-technology.

Larry DeVincenzi’s Groups:

Association of Fundraising Professionals, Sierra Chapter 2003 - 2005
American Marketing Association of Northern Nevada (AMA) Board of Directors 2002 – 2005
Advertising Association of Northern Nevada (A2N2) Board of Directors 1996 – 2004
Sierra Arts Foundation Board of Directors 1997 – 2000

•    Renewable Energy Business Network/Clean Economy Network Foundation
•    Inbound Marketers - For Marketing Professionals
•    Travel, Tourism & Hospitality Group
•    OpenNetworker.com
•    Reno Tahoe AMA
•    Marketing Executives Group
•    Green Marketing
•    ThoseinMedia
•    Responsible Marketing
•    CleanTechies Around The World
•    CleanTech
•    Angel Investor Group
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Marketing Communication
•    Social Media Today
•    Social Media Marketing
•    Green
•    Social Media Mafia
•    Las Vegas Highrise & Condominium Association
•    Southern Nevada Business & Industry
•    Tweeple
•    GO Green Management - An Eco-Friendly Business Networking Company
•    Green Marketing Executive Exchange
•    Sustainable Brands
•    The Virtual Energy Forum
•    Think Green
•    Social Media Marketing Executive Network
•    LinkedReno
•    Building Green, a Sustainability Group
•    SmartBrand
•    Greater Atlanta Home Builders Association
•    GREEN TECH
•    a2n2 aka Advertising Association of Northern Nevada
•    EDAWN
•    Nevada ENERGY STAR Partners
•    Project ecoBrand
•    GreenBiz.com -- Green Business Professionals
•    Regional Communications Group
•    Marketers United - Marketing Suppliers Group
•    Renewable Energy Jobs
•    Linked Las Vegas
•    Green Opportunities
•    Strengthening Brand America
•    NCET - Nevada's Center for Entrepreneurship and Technology
•    Abbi Public Relations
•    Green Building Council
•    Noble Studios
•    Mortenson Companies

Larry DeVincenzi’s Honors:

- Recipient of 37 American Advertising “Addys” and 4 National Tellys
- Recipient of 3 Las Vegas Electronic Media Awards “EMAs”
- Reno Ad Club “Advertising Person of the Year”, 1994

Larry DeVincenzi’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch