Dick Larkin

Dick Larkin

The Small Business Commando (Dick@DickLarkin.com) and EVP of HomePages Directories local lead generation specialists

Greater Chicago Area

Current
  • Executive Vice President of Sales at American Marketing & Publishing, L.L.C.
  • CEO at Small Business Commandos / Yellow Pages Commando News
Past
  • Executive of Strategic Partnerships at Spot Runner
  • President at Weblistic, Inc.
  • VP - Internet at Yellow Book USA

6 more...

Education
  • University of Notre Dame
Connections
500+ connections
Industry
Marketing and Advertising

Dick Larkin’s Summary

Heading the sales organization of HomePages Directories, the Fastest Growing Community directory Publisher in the USA.

Specialist in small business advertising, local search, Yellow Pages, local online advertising, and local lead generation.

Co-Founder & President of Weblistic, a leading online marketing agency helping national brands reach local customers. Raised VC funding and sold to Spot Runner, a Television & Online advertising services company.

President of Weblistic, Inc., "Your Neighborhood Ad Agency"
Focused on helping local businesses marketing themselves online.

Author of:
- "Where Customers Find Phone Numbers - The Magic Bullet to Local Marketing"

- "POWERFUL E-Newsletter Marketing - How to Create Raving Fans One Email at a Time"

- "Ringing Up Profits - An Insider's Guide to Creating Yellow Pages Ads that Make Customers Call"

Developed successful business model for Internet Yellow Pages resulting in annual revenues exceeding $40 million.

Financial background achieving CPA, CFP certifications and a BBA in Finance from the University of Notre Dame.

Dick Larkin’s Specialties:

Helping small businesses attract and retain customers. Expert in Yellow Pages design, sales and distribution, Local Online Marketing, Video SEO, and social networks as a marketing tool.

Publisher of WorldPages.com, Internet Yellow Pages. Writes and publishes the Small Business Commando News.

Popular speech topics:

"How to Market your Small Business Online (without going broke)"

"How to Advertise in the Yellow Pages (hint: don't trust the sales rep)


Additional Information

Dick Larkin’s Groups:

Toastmasters International, Notre Dame Alumni Association

  •    Infocommerce
  •    Notre Dame Alumni Network
  •    Linked N Chicago (LiNC)
  •    Netshare
  •    American Red Cross
  •    Advertising Professional
  •    YPAL - Young Professionals Association of Louisville
  •    Alter-Ego Marketing Group
  •    American Advertising Federation (AAF)
  •    Online Advertising Professionals
  •    American Marketing Association, Chicago Chapter (Chicago AMA)
  •    NDNation
  •    Chicago Interactive Marketing Association (CIMA)
  •    BNI (Business Network International) USA
  •    Ad 2 National
  •    Marketing Communication
  •    Chicago Advertising Professionals
  •    Online Lead Generation
  •    Advertising Professionals
  •    Chicago Notre Dame Alumni
  •    Advertising & Creative Versioning Professionals
  •    Localized Marketing Professionals
  •    Brand & Communications Management
  •    Online Marketing Network
  •    Social Media Marketing
  •    Yellow Page Professionals Network
  •    Media Professionals Worldwide
  •    TheCorporatePlaybook.com
  •    Big Shoes Network
  •    Business Marketing Association of Chicago
  •    Ex-GTE Alumni
  •    Chicago Association of Direct Marketing
  •    Yellow Pages Execs
  •    Marketing & Communication Network
  •    Yellow Pages Industry Alumni
  •    The Marketing Arena
  •    Local Search
  •    Chicago Publishing Network
  •    Local Newspapers
  •    Chicago Web 2.0 and Social Media Marketing
  •    Business Network Chicago (BNC)
  •    Chicago Digital Ad Sales
  •    Sales Leaders Series
  •    Sales Gravy
  •    Media Advertising Club of Chicago
  •    JOBS 2.0: Job Search Networking, Work Leads. Post Resume & Get Paid by Employers at Resumark .com
  •    Louisville Direct Marketing Association
  •    JOBS 2.0 South (Southern US) Houston Miami Dallas Austin Atlanta Nashville Memphis Baltimore El Paso
  •    Collegiate Athletes In the Workplace

Dick Larkin’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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