Larissa Long

Larissa Long

Public Relations and Media Superstar

Location
Greater Seattle Area
Industry
Public Relations and Communications

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Larissa Long's Overview

Current
  • Founder & Editor-in-Chief at MODE Fashion Magazine
  • Marketing/PR Management Consultant at Unzipped Experience
Past
  • Corporate Communications Specialist at F5 Networks
  • Guest Services Teammate at Virgin America
  • Marketing Specialist at Virtually Yourz
  • Marketing Specialist at City of St. Augustine
  • Student Activities Coordinator at Embry-Riddle Aeronautical University
  • Youth Activities Coordinator at City of Buckley
  • Project Coordinator/Admin Assistant to the Directors of IT at Boeing Employees Credit Union
  • Education Committee Clerk at Washington State House of Representatives
Education
Connections

500+ connections

Websites

Larissa Long's Summary

I am a highly motivated individual who is capable of handling many tasks at once. I have over ten years of communications and development experience. My people skills allow me to interact with all levels of personalities while maintaining a professional demeanor.

I am currently involved in many freelance projects which gives me experience and opportunities in many professional fields from entertainment to tourism.

Specialties:
* Community relations
* Event management
* Media relations
* Public speaking
* Promotions
* Social media
* Event planning
* Fundraising
* Tourism
* Website management
* Budgeting
* Project management

Larissa Long's Experience

Founder & Editor-in-Chief

MODE Fashion Magazine

Public Company; 11-50 employees; Entertainment industry

November 2012Present (1 year 11 months) Web

* Founder and editor of online regional fashion magazine
* Manage a team of 30
* Reach a readership of 75,000 worldwide
* Launched an ecommerce plan to be included in the digital magazine

Marketing/PR Management Consultant

Unzipped Experience

October 2007Present (7 years) Seattle, WA

• Work as the Fund Development Director for Rainier Valley Radio and the Creative Arts Digital Media Academy, planning events, working with sponsors and creating a public relations plan to launch the new radio station and CADMA
• Pitch event promotion and releases to local and national media having interviews and events picked up by CNN, Huffington Post, King 5, Fast Company, Seattle Times, etc.
• Increased traffic for the websites via SEO and promotional events with multimillion dollar companies, increasing revenue by up to 300%
• Social media manager consisting of social network updates, promotions, online events, videos, analytics and education to continue after contract was complete
• Work with local radio to promote through interviews, sponsorships and radio websites
• Work with key stakeholders to negotiate marketing plans, generate social media ideas and plan creative execution
• Work closely with celebrities to promote and enhance events and causes
• President’s Volunteer Service Award recipient, Community Champion on UN Day of the Girl Child Honoree, Mrs. Washington America Community Service, Most Appearances & Mrs. Congeniality Awards, Hope Heart Institute Fundraiser Award, City of St. Augustine General Services Leadership Award, City of Buckley Mayor’s Award, Kohl’s Season of Giving Award
• Plan events for up to 500 for non-profits, corporations and small business owners to include fashion shows, auctions, speaking engagements, company parties, etc.

Corporate Communications Specialist

F5 Networks

Public Company; 1001-5000 employees; FFIV; Computer Networking industry

August 2010February 2011 (7 months)

• Managed professional sports partnerships, company internal and external awards program and speaking program
• Worked with media outlets to distribute press releases, interviews and product releases: Including the Business Journal, Wall Street Journal, Evening Magazine, etc.
• Managed community relations program: Including public service announcements, events, sponsorships and staff charity promotions
• Assist the customer evidence program manager with the organization, development, and publishing of customer evidence materials (case studies, podcasts, and other deliverables)
• Assist with customer surveys, developing recipient lists; creating statistics, quotes, reports; posting content to intranet and the public portal
• Regularly use Salesforce.com tool to secure data for customer evidence and customer surveys
• Coordinate and schedule analyst, journalist, and customer briefings as needed by F5 personnel and PR agency contacts
• Assist in drafting, editing, and driving review for various company materials, including press releases, award submissions, speaking engagement proposals, and other deliverables
• Assist in maintaining Corporate Communications internal portal, publishing customer evidence and customer survey assets, sending out notifications, helping manage logon permissions, etc.
• Coordinate with Product Management, Creative Services, and Marketing teams to provide images and multimedia content for PR/AR efforts
• Coordinate and manage the F5 awards and speaker program
• Deliver logistics support, including the assembly and distribution of PR/AR materials, for events as needed
• Work with Corporate Communications team to support and develop community-focused and philanthropy outreach programs
• Support Corporate Communications team’s social media efforts by identifying content that supports outreach efforts

Guest Services Teammate

Virgin America

Privately Held; 1001-5000 employees; Airlines/Aviation industry

July 2009August 2010 (1 year 2 months)

Duties include: providing exceptional guest service to all, event coordination, Chamber of Commerce Representative

Marketing Specialist

Virtually Yourz

November 2009July 2010 (9 months)

My duties include: press releases, social media, blog posting, website design, class instruction

Marketing Specialist

City of St. Augustine

February 2007June 2008 (1 year 5 months)

• Promoted the oldest city in the country’s marina using web, publications, newsletters etc.
• Created and managed promotions & marketing plan: Including media, awards and events
• Created procedure manuals and carried out training for city staff on marina procedures
• Successfully pitched marina tourism to many national boating magazines
• Won Best Small Marina on the East Coast through Waterfront Magazine
• Managed events including ESPN fishing tournaments
• Worked with government agencies including Homeland Security and the Port Authority
• Awarded the city’s first “General Services Leadership Award” for my contributions to the marina and the General Services Department.

Student Activities Coordinator

Embry-Riddle Aeronautical University

Educational Institution; 1001-5000 employees; Higher Education industry

August 2006February 2007 (7 months)

Working for Embry-Riddle Aeronautical University, I registered new clubs and helped students to find advisors and meeting space and promoted events/activities through social networking sites, the university website and university fairs.

Youth Activities Coordinator

City of Buckley

June 2002June 2006 (4 years 1 month)

• Public relations: Including media, event planning, fundraising & community outreach
• Worked with many organizations and government entities to promote the youth program: Including school districts, White River Youth Coalition, Pierce County Youth and Family Services, city, county, state and federal government, etc.
• Promoted and operated the KMPS haunted house benefiting the Youth Activity Center
• Managed Parks & Recreation Department: Duties include budgeting, media relations, strategic planning, fundraising, volunteer recruiting

Project Coordinator/Admin Assistant to the Directors of IT

Boeing Employees Credit Union

Public Company; 10,001+ employees; BA; Aviation & Aerospace industry

June 1998December 2001 (3 years 7 months)

I started at Boeing Employees Credit Union as a teller and was promoted to the Administrative Assistant of IT after one year. My duties included event and project coordination, project budgeting and leading the Delta Project.

Education Committee Clerk

Washington State House of Representatives

January 1998April 1998 (4 months)

Worked the 1998 session helping serve the education committee by organizing bills, assisting representatives and lobbyists and contributing the other committees.

Larissa Long's Organizations

  • Society of Professional Journalists

Larissa Long's Volunteer Experience & Causes

  • Volunteer Experience

    • Marketing Chair

      Queen, It's a New Day
      • Poverty Alleviation
      December 2011 present (2 years 10 months)

      • Spokesperson for the organization through hosting events, public speaking, interviews with magazines, newspapers, radio and television
      • Public relations to include press releases, event planning, media and community outreach
      • Organize and promote many fundraising events including auctions, luncheons

    • Board President

      Young Nonprofit Professionals Network - Puget Sound Chapter
      • Education
      September 2011 August 2012 (1 year)

      Reviving the Young Non-Profit Professionals group after being dormant for over two years. The YNPN has a large presence in many big cities and should also in Seattle. I am working with my team to make that a reality.

    • Puget Sound Media/Marketing Chair

      Autism Speaks
      • Health
      October 2010 August 2012 (1 year 11 months)

      • Media outreach with local publications, television and radio
      • Light It Up Blue for Autism Coordinator, worked with several large organizations in the Puget Sound area to light up blue for autism awareness: Including Qwest Field, UW Tower, Seattle Children’s Museum and Seattle Monorail all while raising media awareness working with KING5

    • Community Manager

      Kent Downtown Parternship
      March 2009 June 2011 (2 years 4 months)

      • Received the Kent Downtown Partnership Community Star Award for my volunteer work
      • Public speaking on behalf of the KDP
      • Started social networking classes for Kent businesses, teaching basics to advance social media including basic FBML
      • Social media, newsletters, press releases
      • Fundraising: Including dinners, auctions, procurement, sponsorships and large asks

    • Public Relations Evangelist and Community Manager

      SeeYourImpact.org
      • Civil Rights and Social Action
      February 2011 July 2012 (1 year 6 months)

      • Craft pitches and land stories on major media news outlets.
      • Celebrity campaign coordinator, working with Apolo Ohno, Kenny G, Kimberly Snyder and Warren Buffet, promoting with press releases, celebrity websites and social media outlets
      • Wrote and distributed press releases being picked up nationally and locally
      • Created business partnerships with Zulily, Canlis, Zaarly, etc. to fundraise and promote
      • Managed Facebook community engagement and Twitter stream, Including: contests and give-aways, and find ways to educate, engage and grow our community online.
      • Contribute to the management of high-profile relationships, including celebrities. Contribute to projects that turn the energy of pop culture into acts of greater good.
      • Write and deliver email campaigns from start to finish.
      • Managed SEM campaigns, fundraising events and other activities to engage community
      • Take complex programs and distill them into simple messages

    • Annual Fund Campaign Chair

      Chris Elliott Fund
      • Health
      October 2008 December 2010 (2 years 3 months)

      • Created and maintained partnerships with the Seattle Seahawks, Space Needle, Budweiser, Seattle Storm, Swedish Medical Center, etc.
      • Managed events: Including an event at Snoqualmie Casino at $0 cost raising $75,000

    • Fundraising

      The Hope Heart Institute
      • Health
      October 2012 present (2 years)

      • Plan and implement events for fundraising and awareness purposes
      • Won fundraising award from the Mrs. Washington America Program.

Larissa Long's Publications

Larissa Long's Skills & Expertise

  1. Event Planning
  2. Social Media
  3. Fundraising
  4. Event Management
  5. Microsoft Office
  6. Photoshop
  7. Budgeting
  8. Sponsorship
  9. Grants
  10. Endorsements
  11. Quickbooks
  12. Website Management
  13. Donations
  14. Auctions
  15. Volunteer Recruiting
  16. Public Relations
  17. Non-profits
  18. Public Speaking
  19. Writing
  20. Social Media Marketing
  21. Blogging
  22. Social Networking
  23. Marketing Communications
  24. Research
  25. Strategic Planning
  26. Customer Relations
  27. Media Relations
  28. Customer Service
  29. Advertising
  30. Promotions
  31. Press Releases
  32. Online Marketing
  33. SEO
  34. Graphic Design
  35. Email Marketing
  36. Marketing Strategy
  37. Facebook
  38. Community Outreach
  39. Team Building
  40. Market Research
  41. Newsletters
  42. Wordpress
  43. Community Relations
  44. Project Management
  45. Federal Law
  46. Tourism Management
  47. Digital Media
  48. Website Development
  49. Publicity
  50. Publications

View All (50) Skills View Fewer Skills

Larissa Long's Education

University of North Florida

Communication and Media Studies

20072008

Activities and Societies: Dean's List

Pierce College

Associate of Arts (A.A.), Communication, General

19972007

2005-2007 Dean's List

Activities and Societies: * TEAM, Community Services, Mentoring, Special Events Club Member

Larissa Long's Additional Information

Websites:
Interests:

Marketing, public relations, fundraising, graphic design, and networking.

Groups and Associations:
Honors and Awards:

President’s Volunteer Service Award Honoree

Community Champion on United Nations Day of the Girl Child Honoree

Enlist Moms – Motivated Mom Awards, Mom Who Gives Back Nominee

Kent Downtown Partnership – Community Star Award

Mrs. Washington America – Community Service, Most Appearances, Hope Heart Fundraising and Mrs. Congeniality Awards

City of Maple Valley – Volunteer Award

City of St. Augustine – General Services Leadership Award

City of Buckley – Mayor’s Award


American Heart Associations 2000 Puget Sound Heart Month Top Fundraiser

Responsible for PlayEnvy becoming Seattle Times NWjobs.com Favorite Startup

St. Augustine Municipal Marina named Favorite Small Marina but multiple publications through my employment

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