Lara McCulloch

Current

• President at ready2spark
• Director of Marketing at Regal Tent Productions
• Past-President at ISES Toronto

• Springspotter at Springwise.com / Trendwatching.com

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Past

• Sr. Brand Consultant at Pigeon* Branding + Design
• Brand Consultant at FutureBrand

Education

• The University of Western Ontario - Richard Ivey School of Business
• Sheridan College

Recommended

7 people have recommended Lara

Connections

320 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Blog
• Follow me on Twitter

Lara McCulloch’s Experience

• President

  ready2spark

  (Marketing and Advertising industry)

  September 2009 — Present (4 months)

  Marketing, branding + social media consulting.
  Professional speaker inspiring smart businesses.

• Director of Marketing

  Regal Tent Productions

  (Privately Held; Events Services industry)

  2006 — Present (3 years )

  Regal Tent Productions is Canada's leading and most awarded tent rental company. For the past 20 years, Regal has been covering the best events for the best brands across North America & The Caribbean including: Chanel, Arnold Palmer, The White House, The Olympics, Ralph Lauren, Maybach, Mercedes-Benz, Boeing, and Lexus. Known as "creative problem solvers", Regal recognizes the necessity to offer their clients total peace of mind and unparalleled service.

• Past-President

  ISES Toronto

  (Events Services industry)

  2006 — Present (3 years )

  The International Special Events Society is comprised of over 4,000 professionals in over 35 countries. Its goal is to foster enlightened performance through education and provide networking opportunities for special event professionals.
  
  Lara has served on the board of directors for the Toronto chapter as Vice President of Programs, planning and overseeing the development of the chapter's monthly events. She has also served more recently as President-Elect to assist the President in developing the chapter's strategic vision and ensuring the accomplishment of its goals. She currently holds the position of President of the Toronto chapter.

• Springspotter

  Springwise.com / Trendwatching.com

  (Research industry)

  2006 — Present (3 years )

  Springspotters are a group of business savvy people who recognize a new business idea or initiative when they come across one, at home or abroad. Ideas are written and submitted for publication to over 150,000 business professionals in more than 130 countries through Trendwatching.com or Springwise.com's weekly e-zine.

• Sr. Brand Consultant

  Pigeon* Branding + Design

  (Events Services industry)

  2003 — 2006 (3 years )

• Brand Consultant

  FutureBrand

  (Public Company; Marketing and Advertising industry)

  2000 — 2003 (3 years )

Additional Information

Lara McCulloch’s Websites:

• My Company
• My Blog
• Follow me on Twitter

Lara McCulloch’s Groups:

President-Elect, ISES Toronto (International Special Events Society)
Member of the Women's Executive Network (WXN)

•    Inbound Marketers - For Marketing Professionals
•    CPG Branding and Marketing Forum
•    ThoseinMedia
•    BizBash—Event Planners Gather
•    Event Planning & Management - the 1st Group for Event Professionals
•    Social Media Today
•    Social Media Marketing
•    CONSUMER PACKAGED GOODS CONNECTS - SuperGroup!
•    ISES - International Special Event Society
•    Business In Burlington
•    Event Peeps: For Live Event Industry Professionals
•    twitter innovators Innovation & Creativity Network of Tweeters
•    Professional Bloggers
•    Business Butterflies: The Benefits of Social Networking
•    Special EventsBoot Camp

Lara McCulloch’s Honors:

Awarded the Spirit of the Industry Award by the Canadian Event Industry Awards 2008

Received the Leadership Award by ISES Toronto in 2007.

Lara McCulloch’s Contact Settings

Interested In:

• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch