at Insightlink Communications
Greater Los Angeles Area
- Current
-
- Feedback Enthusiast at Virtual Suggestion Box
- Account Manager at Insightlink Communications
- Past
-
- Senior Research Director at Insightlink Communications
- Director of Research & Operations at Pelegrin Gray Research
- Executive Chocolate Consultant (Freelance) at Essential Chocolate Desserts
- Research Analyst at Marketing Matrix
- Education
-
- Annenberg School for Communications at USC (graduate school)
- Tufts University
- Harvard-Westlake School (7th-12th grade)
- John Thomas Dye (1st-6th grade)
- Recommended
-
28 people have recommended Lara - Connections
-
415
connections
- Industry
- Human Resources
- Websites
Lara Sanders Fordis’s Summary
Market research professional valued for her customer-service orientation, commitment to finding creative, cost-effective research solutions, project management expertise and ability to translate research into user-friendly language.
Proven results in qualitative market research management as well as a commitment to creating and implementing organizational improvements to impact not just an individual project but a company’s efficiency, overall corporate environment and goals.
Qualitative expert with past exposure to primary and secondary quantitative research.
Excellent client account management skills, multi-tasking abilities and resourcefulness.
Lara Sanders Fordis’s Specialties:
Employee satisfaction, employee exit surveys, interviewing and chocolate-tasting
Lara Sanders Fordis’s Experience
-
Feedback Enthusiast
Virtual Suggestion Box
(Human Resources industry)
November 2009 — Present (1 month)
-
Account Manager
Insightlink Communications
(Human Resources industry)
March 2008 — Present (1 year 9 months)
-
Senior Research Director
Insightlink Communications
(Market Research industry)
March 2008 — November 2009 (1 year 9 months)
Research and client services for an HR-oriented survey company created to bring the rigor and discipline of professional marketing research to the field of employee satisfaction.
-
Director of Research & Operations
Pelegrin Gray Research
(Market Research industry)
March 2000 — January 2008 (7 years 11 months)
Served as de facto combination qualitative research manager, account manager, project director, quality assurance manager and office coordinator, as needed. Supervised qualitative research production staff and provided client service for all qualitative research needs.Maintained the quality assurance standards of client deliverables, including that qualitative reports and presentations meet our standards for content, aesthetics and consistency that reinforces our company brand image. Acted as planning and traffic manager for qualitative projects, predicting and scheduling resources based on deadlines, taking into account the multitude of factors that invariably could go wrong and anticipating additional internal and external last-minute client demands that would alter the plan. Conducted in-depth interviewing and Laddering for Fortune 500 companies and other organizations.
-
Executive Chocolate Consultant (Freelance)
Essential Chocolate Desserts
(Food Production industry)
2005 — 2006 (1 year )
Helped support my sister's bakery by providing insights into product line, giving me a great excuse to taste yummy stuff and create tasting events. www.essentialchocolate.com
-
Research Analyst
Marketing Matrix
(Public Company; 11-50 employees; Marketing and Advertising industry)
September 1996 — January 2000 (3 years 5 months)
Conducted, analyzed and reported findings from interviews with financial advisers and mutual fund shareholders (including top-producing brokers and high net worth investors) as part of an ongoing syndicated mutual fund sales literature study. Wrote RFPs, secured contract, conducted focus groups and wrote interim reports as part of an economic development grant for the San Fernando Chamber of Commerce. Created and implemented successful recruiting strategies to increase respondent cooperation while significantly reducing costs. Supervised research production staff as interim focus facility manager and provided clients service for all qualitative research needs.
Lara Sanders Fordis’s Education
-
Annenberg School for Communications at USC (graduate school)
M.A. , Comunications Management , 1994 — 1996
-
Tufts University
BA , American Studies , 1985 — 1989
-
Harvard-Westlake School (7th-12th grade)
Highschool , 1979 — 1985
-
John Thomas Dye (1st-6th grade)
Elemantary School , 1973 — 1979
Additional Information
Lara Sanders Fordis’s Websites:
Lara Sanders Fordis’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
