Alex Lange

Current

CTO / Co-Founder at Roost.com
Advisory Board at RealAgile / WeMeUs / MySongToYou

Past

VP, IT & Chief Architect at Art.com / AllPosters.com
Enterprise Architect at Federal Home Loan Bank of San Francisco
Managing Partner / Chief Technical Architect at IKON Technology Services

AVP, Business Systems Engineering at WELLS FARGO
Consultant / Project Lead at CHARLES SCHWAB, INC.
Consultant / Systems Manager at CITY OF LOS ANGELES
Product Manager / Conversion Analyst at BANK OF AMERICA
SGT, at U.S. ARMY - 82nd Airborne

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Education

University of California, Irvine

Recommended

6 people have recommended Alex

Connections

284 connections

Industry

Internet

Websites

Alex Lange’s Summary

Over 23 years of technology innovation. Particular expertise in building high-velocity, multi-disciplinary teams (Java, Microsoft, LAMP, Ruby / Oracle, SQL Server, MySQL PostgreSQL) that thrive in pressured environments with aggressive time lines. Specializing in product development and operations in start-up environments with a vast arsenal of development, traffic acquisition, conversion and most importantly... leadership capabilities.

Alex Lange’s Specialties:

High-Traffic / Transaction Environments, Product Design, Improved Internet Pipeline (SEO & SEM) and Conversion, Program / Project Management, Team Development, International Expansion, Venture Fund Raising

Alex Lange’s Experience

CTO / Co-Founder

Roost.com

(Privately Held; Internet industry)

November 2006 — Present (2 years 9 months)

Roost.com - an innovative platform for real estate search. Roost partners with Multiple Listing Services (MLSs) to help local real estate brokers and agents attract high-quality consumer traffic directly to their Web sites via an intuitive search tool. Roost offers consumers an advanced, highly visual search experience, complete with comprehensive property listings, to help them find the right home fast. Principle responsibilities include: product development (I/A, Creative, Application Development), website operations, compliance, SEO, program / project management, analytics and visitor repeat rate.

Successfully rose 12.5M in venture capital.

See more here: http://blog.roost.com
Advisory Board

RealAgile / WeMeUs / MySongToYou

(Internet industry)

August 2006 — Present (3 years)

Advisory board positions with RealAgile (Real Estate), WeMeUs (Social Media / Networking) and Globefish Media.

WeMeUs provides advanced tools to organize and manage the thousands of contacts that come from the new world of mail, webmail, mobiles, instant messaging and social and business networks.

RealAgile enhances the productivity of the Real Estate professional by developing marketing solutions which turn “random haphazard prospecting into a systematic business process”.

MySongToYou (MSTY) enables anyone to sing and record their songs over high quality original music and share them for fun, fame, or profit.
VP, IT & Chief Architect

Art.com / AllPosters.com

(Privately Held; Internet industry)

April 2003 — August 2006 (3 years 5 months)

Executive and IT Division leader. Responsibilities include driving and delivering information technology (IT) services and line-of-business applications, program management, IT strategy, processes, architecture, and compliance.
• Developed and executed a set of worldwide integrated technology solutions for Art.com and AllPosters.com
• Drive e-Commerce technology innovations in SEM, SEO and partner/affiliate systems to support aggressive company growth.
• Oversee two 24/7/365 production environment (two data centers, 500 internal users worldwide and fulfillment, CS and website operations 24/7)
• Improved product development, internal operations and systems performance. Implemented formal PMO, Q/A & Change Management.
Enterprise Architect

Federal Home Loan Bank of San Francisco

(Government Agency; Banking industry)

April 2002 — April 2003 (1 year 1 month)

Principal technical resource responsible for:

• Designing and managing the enterprise migration from 2-tier legacy to N-tier distributed architecture and eventual adoption of Microsoft.Net standard.
• Developing architecture and technology standards
• Enforcement of object oriented analysis and design techniques
• Identifying and interpreting trends and their implications on IT strategic direction.
• Developing a component architecture and development framework adopted bank-wide.
• Evaluating and managing the implementation / adoptions of vendor packages and toolsets.
Managing Partner / Chief Technical Architect

IKON Technology Services

(Public Company; IKN; Information Technology and Services industry)

December 1997 — April 2002 (4 years 5 months)

Act as chief architect and contributing manager on strategic accounts and accounts that integrate with legacy and ERP systems. Financially and operationally responsible for both the Microsoft and IBM practice areas in California that offered:
• Intranet & Application Development
• Internet and e-Commerce Development
• Internetworking and infrastructure consulting
• Database and Data Warehouse Development
• Legacy System Migrations
• ERP Interface and Integration Development

Clients included: Pets.com, Reel.com, TheSak.com, Clorox and Boeing ,Hewlett Packard, PG&E, Boeing, Price Waterhouse and UCSF
AVP, Business Systems Engineering

WELLS FARGO

(Public Company; WFC; Banking industry)

October 1994 — June 1997 (2 years 9 months)

Manager of three engineering areas: Application Engineering (17 staff members), Application Development (8 staff members) and Electronic Messaging (5 staff members), servicing a customer base of internal Wells Fargo users. Groups were responsible for development standards, custom application development and testing of all enterprise desktop applications (over 300 applications deployed). Managed and contributed to the technical architecture and deployment of a migration from Novell to NT/Win 95 and Microsoft Exchange across a customer base of 19,000 users. Managed successful 5-week, fixed deadline, integration of all mail systems during the First Interstate merger servicing over 40,000 users (project resources included 25 staff and 4 separate vendors across 14 states)
Consultant / Project Lead

CHARLES SCHWAB, INC.

(Public Company; 1001-5000 employees; Investment Management industry)

June 1992 — October 1994 (2 years 5 months)
Consultant / Systems Manager

CITY OF LOS ANGELES

(Government Agency; Government Administration industry)

March 1990 — October 1991 (1 year 8 months)
Product Manager / Conversion Analyst

BANK OF AMERICA

(Public Company; 5001-10,000 employees; Banking industry)

June 1988 — March 1990 (1 year 10 months)
SGT,

U.S. ARMY - 82nd Airborne

(Government Agency; Military industry)

March 1985 — March 1988 (3 years 1 month)